Procrastination confession- I procrastinated on writing this blog post. No joke. I am sitting in my backyard on a sunny, spring, warm Sunday during Covid-19 shelter-in-place, knowing what an important topic procrastination is and how we all need a bit of an antidote for it right about now. Staying sane through a pandemic gets a tad harder the longer this drags out, and if anyone is feeling like I am, motivation, inspiration and sheer energy to work on dreams and goals has gone somewhat flat. So, I am writing this post to give you and I some much needed guidance in getting back to those things ..read more

Let’s face it- there are a lot of BAD websites out there. Whether they look like a cluttered mess, lack focus, or have no clear direction, you don’t want your website falling into the “bad” category. Believe it or not, your website has a major influence on making or breaking your business. Having a gorgeous and clean website is a good start, but there are some key components your website needs in order to stack up to the completion. Here are 10 things you can do to make sure your website stands out from the crowd. Clear and precise main goals The first thing any website needs are site goals ..read more

EDIT: As of July 2022, Squarespace has rolled out its new editor, Fluid Engine. This editor changes how you can resize images using a literal drag and drop method, as outlined below. I am going to walk you through five simple ways to resize an image within Squarespace. There are several different built in Squarespace tools you can use to crop, resize, and even change the shape of your image and I will also show you how to resize an image using code. Depending on how you need to resize your image and if you need to specify size depending on screen sizes, these processes should cover it!   ..read more

Whether you hired a professional or DIY’d your website, there are mistakes to be made when it comes to choosing and organizing content and working towards user-friendly design elements. Your website should be generating income, attracting clients and customers and leaving your users with an easy-breezy experience when they visit your site. If you’re not bringing in your desired amount of customers and clients on the regular, your website is most likely to blame.   Here are 8 things that might be killing your website: You have no clear site goals or calls to action. This is the BIG ONE ..read more

Create & Launch a Successful Website All brands and businesses deserve a unique and results driven online presence. I have broken down the main components that are involved in creating and launching a successful website and I hope the following comprehensive checklist can aid in giving you a clear framework of what goes into a thriving website.   website design and prelaunch checklist: Aligned business goals and website goals Assuming that you have business goals, you will want these to align with your main website goals. (If you do not have business goals, drop everything right now ..read more

  Clean, Versatile Templates & Features When you go to the Squarespace website, you are met with a beautiful, clean interface that is easy going and user friendly. This is a perfect indication of the ease and flow that awaits you when you build your site. Squarespace has a ton of templates to choose from to suit the needs of your brand. The designers at Squarespace do a beautiful job at creating varying templates with unlimited customizable features. You’ll find what you need in at least one of the templates. Great for DIY users because: The templates look great all on their own. I ..read more

Visual Design Basics Visual design can make or break the look and feel of your website. Too little color and things get drab, unexciting and hard to find. Too much color gets messy, confusing and generally unappealing. So, how do you strike that perfect balance of color use? Here is a guide for making your website pop with the right color scheme:   1. Color Emotion Finding the right colors can sometimes be a daunting process, I totally get it, but it can also be really fun and rewarding! This process is also very easy to overthink. From personal experience, I went between a few color opti ..read more

We are collectively muddling through a very tough time as COVID-19 (coronavirus) sweeps its way across our planet. If you are like the millions of Americans fortunate enough to hang onto a job during this crisis, you are either an employee of an essential business or you are able to move your work from the office to the comfort of your home. I know many aren’t so lucky and have been let go of or are waiting indefinitely to become employed again, and my heart goes out to you! I know together, we will all get through this. And a special shout out to those in essential businesses, especially tho ..read more

The question on a lot of people’s minds when they anxiously venture into the world of website creation: Do I really need a website? Well, YES.. YES YOU DO! Now that we’ve gotten that out of the way, more questions arise. Can I do this myself or hire someone? Where should I go? What’s the best platform? What do I call my website? Eeek!! First, take a deep breath, and don’t panic! Okay, so yeah… we are all on a budget and think we can DIY our way through life to save money and become an uber professional in all things. Or, can we?! Here’s the thing- your website is the online home for your bran ..read more