PPC has become a crucial component of online advertising strategies for Amazon sellers. This has created a significant market for PPC management agencies, spawning a fiercely competitive, take-no-prisoners environment. In the highly competitive PPC management agency market, simply acquiring new clients is not enough. The real key to building a successful and thriving agency lies in retaining them.  Client retention is the lifeblood of any PPC management agency, and its importance cannot be overstated.  Acquiring new clients is a time-consuming and expensive process. Most agencies foc ..read more

PPC management agencies help their clients maximize ROI from paid advertising by creating and optimizing campaigns, showing the right ads to the right people at the right time, and providing insights for data-driven decisions. Sometimes however, this process can be difficult when clients are reluctant to follow the advice from the agency team that they’ve hired. This blog will explore why this may occur and will present what to do when a client fails to heed agency recommendations.  Why Clients Hire a PPC Management Agency The first step in understanding why a client may be noncompliant i ..read more

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There are two types of Amazon sellers. The first group of sellers struggle to attract new customers, often failing to influence shoppers to buy their products, and do not have in play a strategy for building loyalty and repeat business. The second group of sellers consistently dominate their chosen niches.  They have committed themselves to exploring new ways to communicate and engage shoppers. This enables them to magnetically attract relevant audiences, effectively motivate them to purchase, and keeps their brand top of mind when seeking similar items in the future. With today’s short ..read more

Figuring out the best strategies to attract relevant audiences, influence them to purchase, and then keep them as loyal customers is a relentless pursuit for every Amazon seller and the agencies that work on their behalf.  Amazon Posts is one more way in which brands can engage shoppers and enhance their shopping experiences, turning them into repeat-purchasers.  Available in the US to vendors and brands enrolled in Amazon Brand Registry, Amazon Posts is currently in beta, meaning it has been released for public use but may not yet include all features and functionality. Posts is fre ..read more

The Holiday selling season is here. The top 10% of Amazon sellers understand that they must prudently and systematically do everything in their power to maximize Q4 profitability during this crucial time.  The holiday season is a different environment from what most Amazon sellers experience throughout the rest of the year. For some businesses, up to 75% or more of their total sales volume occurs during the holiday season. It all begins with understanding the purchasing behavior of shoppers, in order to strategically maximize the increased traffic and ‘buying frenzy’ mindset of shoppers ..read more

With the possibility of a serious economic downturn looming, Amazon is hedging its bets by making available to sellers (on and off Amazon) several new advertising features.  By broadening its appeal to advertisers (offering additional ad types and more diverse brand accessibility), Amazon seeks to capture a larger percentage of the retail media ad space.  These new advertising self-service tools will help Amazon to boost its highly profitable advertising revenues, as operational costs continue to spiral upwards, and ecommerce growth is expected to slow down in the coming months. It’s ..read more

Sellers are living in uncertain times. The most recent forecasts indicate a steady decline in the economy that most experts believe will  culminate in a recession by the end of next year. If these economic pundits are indeed correct, there’s no better time than now for sellers to carefully examine the inner workings of their Amazon businesses to determine to what degree those businesses are recession-proof (or not). No Amazon business is 100% recession-proof. There are just too many factors (inflation, across the board increases in costs, lack of consumer confidence, etc.) that will impac ..read more

Amazon sellers must adapt continuously and quickly to Amazon’s ever-evolving PPC advertising tools and customer-centric policies. They must also build marketing strategies to successfully surmount the fickle “squirrel!” attention spans of today’s consumers in their relentless quest for the next new shiny bobble.  And finally, sellers have to contend with niche competitors, a hungry horde of barbarians at the gates, seeking to capture every customer dollar, leaving their business burning in ruins if they aren’t prepared. A critical component for addressing and overcoming these business cha ..read more

Shoppers’ needs, desires and subjective tastes are never static.  They evolve or can dramatically change seemingly overnight, influenced by the latest hot trends, new technology, or by spot-on marketing.  The right marketing efforts can discover what consumers need and why they desire it, and then position products as the answer to those needs and desires. That’s why mega-brands spend thousands of dollars just on market research. For Amazon sellers, accurately predicting their audience’s ever-changing needs and desires can be a hair-pulling difficult task where the odds are 50-50 tha ..read more