In order to effectively tame frizzy hair, you must begin by prepping tresses with the appropriate hydrating shampoo. Frizzy hair is caused by a variety of factors. Keratin Complex educator Samantha Stevens shares, “Lack of hydration in the hair itself and too much humidity in the environment can cause frizz, as well as if there’s any thermal styling damage done to the hair that has created a rough cuticle.” Using a hydrating shampoo that’s formulated to nix frizzy hair–one that is geared toward your specific hair type while delivering high-performing ingredients that strengthen and moisturize ..read more

The winter months can be hard on your client’s hair, leaving it dry, frizzy, unmanageable. They’ll be looking to you, their favorite hairstylist, to help restore life and beauty back into their hair. Keratin Complex® - the industry leader in professional smoothing treatments, hair color, hair care, and styling –- has the perfect reparative keratin smoothing treatment for your clients this winter – Natural Keratin Smoothing Treatment System for Blonde Hair (NKSTB)! The great news is that it is NOT just for blondes, but for anyone with fine, fragile, or damaged hair. The NKSTB in-salon treatment ..read more

Sleek, silky locks are as easy as 1-2-3 with the transformative three-step KCMAX Maximum Keratin Smoothing System. Thanks to the most advanced technology yet, KCMAX is Keratin Complex’s most powerful smoothing treatment that delivers ready to wear hair for up to three months! What’s more, each liter adds a nice chunk of change to your bottom line: potentially $9,900 to be exact. What’s not to love?  Keratin Complex has a full portfolio of keratin treatments that deliver luxorious results. KCMAX is perfect for salons and stylists who have clients looking for the sleekest results and wantin ..read more

A voluminous, smooth blowout is always in style, no matter the time of year. Salon professional Faith Amato, a hairstylist at Blandi Salon located in the famed Plaza Hotel in New York City, knows how to deliver just that. “That style is one of my specialties,” says Amato, who relies on Keratin Complex to deliver beautiful results every time. Here, she shares her how-to for creating bouncy blowouts: 1. Comb out freshly shampooed hair and apply a few pumps of Keratin Complex Volumizing Foam into your hand for lightweight lift and moveable hold. It’s perfect for prepping damp hair for a bouncy bl ..read more

Mean Girls is back in a big way! This Monday saw the worldwide premiere of the new film, penned by none other than Tina Fey, and starring Angourie Rice, Renee Rapp and John Hamm among other notable stars. Celebrity stylist Clara Leonard created the modern glam blowout for Angourie Rice using Keratin Complex’s Red Carpet Blowout products, as well as key stylers, for beautiful, healthy and luminous strands. You too can achieve the look by following Leonard’s steps; Shampoo, rinse thoroughly, and towel dry hair. Distribute a small amount of Keratin Complex Intense RX Repair Serum throughout damp ..read more

New Year, new hair! A new year means new beginnings, and what better way to start than by revamping your hair care routine so you can have gorgeous, healthy hair? Check out three Keratin Complex must-haves to grant good hair days, every day, in 2024.  Keratin Complex Keratin Obsessed Multi-Benefit Treatment Spray is a fan favorite of salon professionals–and for good reason. This award-winning, lightweight hair repair spray is packed with Signature Keratin that delivers 30 nourishing benefits, such as boosting manageability, lending frizz control and reducing blow-dry time.  Keratin C ..read more

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Keratin Complex, the leader in professional keratin smoothing treatments, helps salons and stylists deliver healthy, beautiful, frizz-free strands, no matter the hair type or texture. But did you know that Keratin Complex smoothing treatments also work to enhance the longevity and beauty of hair extensions?    According to DeAndra Giselle (@deandragiselle), educator for Keratin Complex, “KCEXPRESS Express Blow Out Smoothing System is a perfect treatment for extension care.” KCEXPRESS works wonders in rejuvenating and revitalizing natural hair extensions. By fortifying the extensions ..read more

Keratin Complex has just unveiled its latest, most advanced professional flat iron for this season, and it’s an absolute game changer.   With the latest heat technology and ergonomic design, the KC IRON Professional Smoothing & Straightening Iron from Keratin Complex was designed to deliver stunning looks every day. This iron will revolutionize your styling routine, transforming and perfecting all hair types in record time. It turns up the heat, literally, to smooth away frizz and lockdown any flyaways, making it your ultimate styling partner.   What's all the buzz abou ..read more

Beautiful, vibrant, long-lasting color results, with the benefits of signature keratin is what Keratin Complex’s Graffiti Glam semi-permanent hair color is all about. Graffiti Glam, with intense direct pigments, has just unveiled its newest showstopping ocean-inspired color technique – Caribbean Blue. This technique (see attached formulas and steps) combines Graffiti Glam keratin-enhanced color hair color and Keratin Complex’s new KCEXPRESS Smoothing Treatment, that locks in color and smooths hair in just 15 minutes! The gorgeous results last up to 6 weeks – just in time for the next color ser ..read more