Discussing ‘email fatigue’, personalization, and automation with strategies applicable to today’s world and beyond. Walking into the Senior Housing News Sales & Marketing Conference in Tampa, FL, the butterflies weren’t just fluttering – they seemed to be practicing synchronized aerobatics in my stomach! As the Communications Director for Craft & Communicate (C&C), it was my first venture into face-to-face industry conferences. Usually confined to the world of emails, Slack messages, and Zoom calls, the sudden burst into facetime was nerve-wracking. However, as the first afternoo ..read more

As a senior living operator, your primary goal is to offer a comfortable and engaging environment for older adults. Communicating this benefit effectively to potential residents and their families is key, but how does one go about doing it? Creative media in senior living can help operators convey their message in a unique and powerful way. Our team of professionals creates senior living media that will showcase your community and resonate with your audience! Senior living media provides unique platforms to showcase your community’s lifestyle and benefits through emotional and visual storytel ..read more

Every day, potential residents and their families turn to the Internet to explore senior living options. They’re looking for a website that gives them a sense of comfort, trust, and an understanding of what life would be like in your community. But what if your website dedicated to seniors is doing the exact opposite? What if your senior living website is causing annoyance rather than assurance? Designing a website for seniors and decision-makers doesn’t have to be boring. Incorporating key elements can even lead to higher conversion rates. Let’s explore everything from web design to promotin ..read more

Picture yourself telling your team that over 90% of the digital leads from your community website were qualified at your next sales and marketing meeting. Imagine how that would feel and what it would do for your community. Craft & Communicate can help you make this happen. In the world of senior living marketing, our team’s unwavering dedication to delivering strategic communications has helped our clients succeed in an ever-changing market. We provide informative and engaging content that resonates with our senior living clients’ target audiences, with a natural increase in qualified le ..read more

As with all types of senior living advertising, memory care marketing should focus on respect and transparency, with the goal of building trust. Promoting dementia care will require careful attention to certain points that resonate with specific audiences. This applies to the choice of language, the ideal audience, and the specific types of advertising and outreach for generating the most move-ins. Memory care advertising should be respectful of seniors’ autonomy while emphasizing open communication between residents, family members, and medical professionals. It can feature the personal ca ..read more

A picture is worth a thousand words. Wait, let’s revise that a bit… A good picture is worth a thousand words. As an assisted living professional, you know a good photo can showcase your community’s true spirit. We’re not here to talk about senior living stock photos. These are tips for your team members to take pictures of seniors sitting in the sunshine to new heights. Photos are great to show online and in your print collateral and advertisements. Knowing some photography tips in the senior living industry can go a long way in helping your community stand out! Think about the visitors to y ..read more

Are you looking to draw more seniors and their loved ones who would be interested in your services to your senior living community’s website? Search engine optimization (abbreviated as SEO) can help your community provide the right level of care to the kinds of seniors you are trying to reach. Craft & Communicate’s team of experts can help you reach your target audience. In contrast to search engine marketing (SEM), SEO is a collection of methods that typically improve a site’s position in relevant search results. It can be improved through manual edits you or your marketing team make t ..read more

In your next sales and marketing meeting, how about telling your team over 90% of the digital leads from your community website were qualified? insta_photos – stock.adobe.com In the ever-evolving world of senior living marketing, the team at Craft & Communicate (C&C) has embarked on a journey filled with challenges and opportunities. With unwavering dedication to delivering strategic communications, we aim to provide informative content that resonates with our senior living clients’ target audiences, with a natural increase in qualified leads. This report offers a glimpse into our eff ..read more

Marketing senior living communities is an increasingly digitally driven industry. Utilizing technology and artificial intelligence (AI) can help boost promotion efforts. However, it’s important to use AI responsibly while blending the power of human expertise. Let’s uncover the use of AI in senior care marketing. Our senior marketing agency, Craft & Communicate, uses human minds to provide the best results by strategically harnessing these tools. But first, what is artificial intelligence? Artificial intelligence (AI) is a branch of computer science that enables machines to mimic human th ..read more

Imagine a senior living community striving to be more than just a place to reside; then envision an agency that understands the heart of this endeavor. Craft & Communicate, as a dedicated digital marketing and public relations partner in the senior living industry, goes beyond the conventional to weave a narrative deeply rooted in connection and personalized care. This isn’t merely a story about providing marketing services; it’s a journey into the human element of senior living marketing, where Craft & Communicate takes a back seat, shining the spotlight on the unique tales of our co ..read more