Crystal Good, founder and publisher of Black by God | The West Virginian, discusses her journey from poet and advocate to media entrepreneur, building a publication that centers on Black voices and stories in Central Appalachia. She shares her approach to rural journalism, blending reported news, features, and community writing to serve a population often overlooked by traditional media. Crystal also delves into the challenges and opportunities of creating a sustainable revenue model for a local news outlet. As she talks through her vision, Crystal emphasizes the importance of preserving authe ..read more

Lisa Snowden, co-founder and editor-in-chief of Baltimore Beat, shares her journey from being a reporter to running a Black-led newsroom dedicated to covering Baltimore’s diverse communities. She discusses the challenges and opportunities of sustaining a nonprofit news outlet, supported by a seven-figure donation that helped stabilize the Beat after its initial struggles as a for-profit venture. Lisa emphasizes the importance of intentional, community-centered journalism that aims to elevate underrepresented voices and provide a nuanced perspective on Baltimore’s complex social issues.   ..read more

Karen Rundlet, CEO and executive director of the Institute for Nonprofit News (INN), discusses the increasing importance of philanthropy in sustaining local journalism. She shares insights from her time at Knight Foundation, where she helped launch initiatives like NewsMatch and Press Forward, and explores how nonprofit newsrooms can diversify revenue streams to build sustainable operations. Rundlet emphasizes that supporting an informed public, not just journalism, is critical in today’s landscape.   She also highlights the role of local news in fostering community connection, touching o ..read more

Jim Brady, vice president of journalism at Knight Foundation, shares his insights into the current state of local journalism and the quest for sustainability. He discusses Press Forward, a $500 million-plus national initiative aimed at supporting local news. Drawing on his extensive experience in digital media, Jim reflects on the challenges and opportunities facing local news outlets today, with an optimistic view of how new technologies and business models can help them thrive.   He also emphasizes the role of philanthropy in creating a stronger, more resilient local news ecosystem. Fro ..read more

Jean Friedman-Rudovsky, executive director of Resolve Philly, delves into the evolution of the nonprofit newsroom and its mission to address the information needs of underserved communities in Philadelphia. She discusses the critical role of equity in journalism, sharing how Resolve Philly has integrated this principle into both its internal practices and editorial work. Jean also highlights the power of collaboration in local news, offering insights into how Resolve Philly has effectively partnered with other newsrooms to tackle issues like reentry and poverty.   Additionally, Jean explo ..read more

Jay Rosen, a prominent media theorist and professor of journalism at New York University, discusses the critical role of local election coverage and the Citizens Agenda model as an alternative to the traditional horse race approach. He emphasizes the need for local journalists to ground election coverage in the concerns of their communities, addressing local issues and fostering a sense of reality in election news.   Rosen also explores the polarization in American politics and the unique challenges faced by local newsrooms in this environment. He advocates for a more engaged and rigorous ..read more

Sue Cross, the recently retired executive director of the Institute for Nonprofit News (INN), shares her insights on the remarkable growth and impact of nonprofit news. She highlights the evolving landscape of newsroom founders, the crucial role of community support, and strategies to maintain journalistic independence from funders. Cross also addresses the challenges of scaling and funding newsrooms in underserved communities, the necessity for national news to be informed by local stories, and the complexities involved in converting from for-profit to nonprofit models. Her reflections offer ..read more

Amy Kovac-Ashley, the executive director of Tiny News Collective shares insights on how Tiny News Collective supports early-stage news founders, particularly those from traditionally excluded communities, by providing resources, tools, and a supportive community.    The discussion covers the importance of diverse voices in local journalism, the challenges faced by local news startups, and the innovative ways they can engage with their audiences. Amy emphasizes the significance of understanding community needs and tailoring editorial and business strategies accordingly.   Key tak ..read more

In this episode, Michael Shapiro, founder and CEO of TAPinto, delves into his innovative franchise model for local news. He shares insights on how TAPinto helps local news publishers focus on local content and advertising by handling backend services like billing, technology and graphic design. Shapiro highlights success stories from various franchisees, discusses their new licensing option for non-franchisees, and explores the challenges and opportunities in local journalism. As newsrooms are spread thin and the industry increasingly looks to shared services models, TAPinto’s approach to prov ..read more

Kenny Katzgrau, majority owner of redbankgreen and founder of Broadstreet, shares his vision for revitalizing community journalism. He discusses strategies to  help hyperlocal websites and small community weeklies thrive.  Katzgrau’s approach involves enhancing advertising efficacy and community engagement through digital tools, advocating for news that not only informs but also engages and uplifts the community. He calls for a balance of serious journalism with elements of fun, suggesting that a vibrant local news outlet can profoundly impact its community by reflecting a broader, m ..read more