Your guide to writing an effective video brief The post How To Write A Video Brief appeared first on Lambda Films ..read more

An exploration of our 3D animation epic, The Current. The post The Current | Making A 3D Animated Epic appeared first on Lambda Films ..read more

A behind-the-scenes look at our TVC, MG Feel Good The post MG Feel Good | The Making Of A Car Commercial appeared first on Lambda Films ..read more

Post-Production with Adobe Firefly AI The post AI Post Production | A Guide To Adobe Firefly appeared first on Lambda Films ..read more

Intro Filming in London is a popular option for many production companies. Not only does it offer up iconic backdrops, and vibrant city life, but it is also home to a wealth of creative and technical talent. However, filming in London also presents unique logistical challenges. Lambda Films is a video production company in London. We’ve been producing a range of corporate videos and commercials for over 15 years, and have extensive experience filming in the big city. In an earlier blog post, we covered off the necessities for commercial production in London. However, we quickly realised that i ..read more

Intro Why settle for the ordinary when the extraordinary is just around the corner? The online video landscape is saturated, broadcasting platforms are multiplying and attentions spans are forever getting shorter. It’s important for London production companies such as Lambda (as well as our industry peers) to find new ways to push the boundaries of conventional corporate and commercial video production. This post dives deep into the heart of London’s avant-garde film scene, highlighting the workshops, artists, and studios that can elevate your next corporate video production with some serious ..read more

As we head into 2024, it’s important for brands to stay ahead of the curve in order to effectively reach and connect with their audience. Yes, this is the obligatory ‘video marketing trends in 2024’ post. Welcome, friends. Lambda Films straddles the divide between online corporate video content, and high-end commercial production. In this position, it’s interesting to see how some of these trends intersect, or, are at odds with the production process. Below, we list the six (but really seven) top trends we see that brands must adopt to create engaging and impactful content.   One | Vertic ..read more

Intro Lambda Films is an award-winning animation production company in the UK. We have been producing award-winning animations for over 15 years. So, we know a thing or two about commissioning a corporate animation. However, we have found that animation can often be a confusing topic; requiring an understanding of different styles, techniques and what goes on behind the scenes. To help you through the process, we have written this comprehensive exploration of corporate animation. This guide is aimed at marketing professionals at major brands and agencies who are keen to elevate their client’s ..read more

Intro In the digital age, video content is king. For sure. In 2023, a staggering 92% of video marketers reported that video gives them a good ROI, marking an all-time high, up from 87% in 2022 (HubSpot Blog)​.  And in the marketing world, 86% of marketers have incorporated video as a marketing tool, acknowledging its direct impact on sales and traffic (Oberlo)​. So, for marketing teams looking to step up their game, diving into business video production is a no-brainer. Whether you’re crafting a strategy from scratch for a start-up or fine-tuning the approach for a well-established brand ..read more

Intro London is a popular hub for corporate and commercial video production – not to mention the odd summer blockbuster. Despite its sheer size and complexity, the city understands the benefits of production, and therefore provides a rich network of resources that supports industry professionals and local production. Lambda Films is a video production company in London, and we’ve been producing corporate video and commercials in the City for over 15 years. This is our guide to an effective London production; offering our experience and insights into the city’s finest services & resou ..read more