Intro In the digital age, video content is king. For sure. In 2023, a staggering 92% of video marketers reported that video gives them a good ROI, marking an all-time high, up from 87% in 2022 (HubSpot Blog)​.  And in the marketing world, 86% of marketers have incorporated video as a marketing tool, acknowledging its direct impact on sales and traffic (Oberlo)​. So, for marketing teams looking to step up their game, diving into business video production is a no-brainer. Whether you’re crafting a strategy from scratch for a start-up or fine-tuning the approach for a well-established brand ..read more

Intro London is a popular hub for corporate and commercial video production – not to mention the odd summer blockbuster. Despite its sheer size and complexity, the city understands the benefits of production, and therefore provides a rich network of resources that supports industry professionals and local production. Lambda Films is a video production company in London, and we’ve been producing corporate video and commercials in the City for over 15 years. This is our guide to an effective London production; offering our experience and insights into the city’s finest services & resou ..read more

On February 15th, OpenAI announced their latest development in the Generative AI space; Sora. Sora is a text-to-video model that could have a huge impact on media, entertainment and video production companies.    The announcement for Sora was accompanied by a breakdown of its capabilities and limitations and visually supported by a series of text-to-video demonstrations. The post allowed us to preview what’s possible with the future technology in technical terms, but here, we’ll examine how this tool can be used specifically in the field of video production and filmmaking. Lambda Fi ..read more

Intro It’s no secret that the corporate video and commercial production space is becoming competitive, especially in creative hubs such as London. However, while you may start your production career simply using the tools in your pocket, there comes a time when you’ll want to level-up. Maybe you want to work in the film production industry, or start your own commercial video production company in London (hey, welcome!) – whatever your path, you’ll need the best training on offer.  In this post, we’ve collated a variety of training opportunities for the video and film production industry a ..read more

Intro London hosts a wide array of studio spaces, well-known for producing feature films. Yet, corporate and commercial production companies require facilities that cater more specifically to their needs. This blog zeroes in on studios ideal for corporate videos and commercial projects. We’re looking for spaces that not only offer versatility in size and technical capabilities but also excel in logistical support and amenities essential for a smooth production process. Here, we’ll showcase the top London studios designed with commercial and corporate video shoots in mind, focusing on their su ..read more

Intro Commercial video production isn’t the same as it used to be. Today, these formats can be as rich, complex and as entertaining as the films we watch in the cinema.  London is a beacon of innovation in the film industry, home to a community of creatives and technologists are not just shaping the future of cinema but are also providing invaluable tools for the commercial sector. For professionals navigating the fast-paced world of commercial and corporate video production, understanding and leveraging these innovations can transform the way you tell stories, engage audiences, and achie ..read more

Intro Filming in London? Whether it’s a cinematic masterpiece or a cutting-edge commercial, London’s rental companies are the unsung heroes behind the camera. From vintage lenses that tell a story with every shot to the latest in camera technology, we’ve rounded up the leaders of London’s film equipment rental scene. Get ready to elevate your production with our guide to the best in the business. Blog Contents Video & Film Equipment Hire in London Camerworks The Kit Room Shift4 Moonshine Film The Gear Factory Shoot Blue Pixipixel Emmyland Feral Equipment VMI London Video Camera Hire Film ..read more

In the ever-evolving world of digital marketing, 2024 stands as a monumental testament to the unprecedented power of online video. A medium that has proven itself not only resilient, but increasingly essential in shaping consumer behaviour. In this article, we’re collating some of the most important video marketing statistics that underscore the transformative impact and compelling potential of online video. In 2024, 88% of people would like to see more video content from brands – not less (Wyzowl, 2023.) If you’re a marketer or advertiser seeking to capture imaginations, foster engagement, an ..read more

In the world of film and media, storytelling is at the core of every memorable visual piece, be it a short film, a commercial, or even corporate video. At Lambda Films, we’ve built our reputation on crafting commercials and brand films that resonate. Yet, our recent foray into the realm of short documentaries has not only won us accolades but also reinforced our belief that the essence of all successful content lies in genuine storytelling.   Our first documentary project took us on a journey through vulnerable communities in St Vincent & the Grenadines, Montserrat, Ecuador, and Colom ..read more

In the ever-evolving world of digital marketing, 2023 stands as a monumental testament to the unprecedented power of online video. A medium that has proven itself not only resilient, but increasingly essential in shaping consumer behaviour. In this article, we’re collating some of the most important video marketing statistics that underscore the transformative impact and compelling potential of online video. In 2023, 88% of people would like to see more video content from brands – not less (Wyzowl, 2022.) If you’re a marketer or advertiser seeking to capture imaginations, foster engagement, an ..read more