Luke Carlson, CEO of Discover Strength (Minneapolis, MN), has been passionate about exercise and fitness since he was six years old. This passion continued throughout high school and lead him to study exercise physiology as both an undergraduate and graduate student. “It became apparent to me that the academic exercise science community was publishing valuable... Read More The post Discover Strength: A Scientifically Backed Workout appeared first on Fitness Trainer Magazine ..read more

Six Star Pro Nutrition/Iovate Health Sciences International (Oakville, ON, Canada) and WK Kellogg Co (Battle Creek, MI) partnered to create Six Star 100% Whey Protein Plus Ready-to-Drink (RTD) in Kellogg’s Froot Loops flavor. Launching in April 2024, the new RTD is aimed at combining Six Star’s high-quality whey protein with the “nostalgic and beloved” taste... Read More The post Six Star Pro Nutrition and Kellogg’s Introduce New Protein Shake appeared first on Fitness Trainer Magazine ..read more

Life Time Fitness (Chanhassen, MN) announced the opening of Life Time Denver West, a unique wellness experience in Wheat Ridge, CO. The three-story, nearly 111,000-square-foot destination features luxurious spaces to help people live their healthiest and happiest lives. Amenities include an expansive workout floor, a spacious Kids Academy, seven pickleball courts, indoor and outdoor pools... Read More The post Life Time Fitness Opens New Location in Colorado appeared first on Fitness Trainer Magazine ..read more

On Mar. 23, TRX Training (Delray Beach, FL) hosted the grand opening of the TRX Training Center, its new global headquarters and functional fitness gym. The TRX Training Center is a destination for functional training, HIIT, yoga and other full-body workouts, the company said. According to the company, the new facility features more than 12,000... Read More The post TRX Announces Grand Opening of TRX Training Center appeared first on Fitness Trainer Magazine ..read more

Six Star Pro Nutrition/Iovate Health Sciences International (Oakville, ON, Canada) announced a partnership with University of Alabama Crimson Tide quarterback Jalen Milroe. Milroe will spend the next 12 months fueled by Six Star products as he embarks on off-season training, Spring Camp, Summer Training, another conference championship and a college football playoff spot, the company... Read More The post Six Star Pro Nutrition Partners With Quarterback Jalen Milroe appeared first on Fitness Trainer Magazine ..read more

24 Hour Fitness (San Ramon, CA) announced a partnership with Angel City Football Club (ACFC) to foster community wellness, promote women’s fitness and support youth soccer development. “This collaboration with 24 Hour Fitness allows us to deepen our impact on the community and reinforce our commitment to health, wellness and the development of young athletes,”... Read More The post 24 Hour Fitness Partners With Angel City Football Club appeared first on Fitness Trainer Magazine ..read more

Ginseng is a popular food supplement often used for its anti-inflammatory and antioxidant benefits. However, a group of researchers at the Universitat Oberta de Catalunya (Barcelona, Spain) have found it could be helpful for recovery after exercise. Published in the journal Nutrients, researchers studied the direct effect on reducing fatigue and muscle recovery after sport.... Read More The post Research Shows Ginseng Could Speed Up Recovery and Reduce Fatigue After Exercise appeared first on Fitness Trainer Magazine ..read more

On Feb. 7, MTN OPS (Fruit Heights, UT), a performance lifestyle and supplement brand, announced a partnership with CrossFit icon and 10-time CrossFit Games Champion Rich Froning. As a member of the MTN OPS team, Froning will both encourage and inspire the masses to maximize their performance in preparation for outdoor pursuits and all of... Read More The post MTN OPS Signs With CrossFit Icon Rich Froning appeared first on Fitness Trainer Magazine ..read more

On Feb. 1, vitamin and supplement retailer GNC (Pittsburgh, PA), expanded its selection of products from ZOA Energy (Tampa, FL), a sports nutrition brand co-founded by professional wrestler and actor Dwayne “The Rock” Johnson. As the exclusive retail partner of the new ZOA+ Pre-Workout Powder line (wild berry, fruit punch and cherry lime), the products... Read More The post GNC Offers Exclusive Selections From Dwayne Johnson’s ZOA Energy appeared first on Fitness Trainer Magazine ..read more

On Jan. 23, Uncle Matt’s Organic (Clermont, FL), the nation’s top-selling brand of organic orange juice, launched Uncle Matt’s Organic Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress. The 2-oz shot was formulated in collaboration with the in-house chef of the Denver Broncos and is a proprietary blend of... Read More The post Uncle Matt’s Organic Launches Ultimate Athlete Pre-Workout Shots appeared first on Fitness Trainer Magazine ..read more