For many, the word Lolita makes us think of the 1955 novel by Vladimir Nabokov about forbidden love with an underage girl. But in Japan, for at least the last 40 years, Lolita has referred to a distinctive fashion trend that sees girls in their teens and early 20s dress up like young dolls in English Victorian or French Rococo styles. Despite being based on historic European styles, this trend, within the cute Kawaii fashion world, feels very Japanese, with a cutesy ethos that feels at home in the land of Hello Kitty. The style is credited as emerging in the Harajuku region of Tokyo when, in ..read more

1. Throw race, ethnicity, sexual orientation, religion, body shape, and everything you can't control out the window! It doesn't matter. Kawaii style is about embracing your beautiful self and is not dictated by the color of your skin, your size, or anything that you can't change about yourself! 2. Be sweet, kind, and empathetic. Kawaii babes have positive attitudes that everyone loves. Being kawaii is more than just dressing cute, it's about BEING someone people identify as a sweet, kind, and adorable person. Looking attractive or having good style means nothing when your attitude is crap ..read more

Embrace Valentine’s day this year as the strong, independent, and beautiful individual that you absolutely are! We thought we’d give you some unique and specific ideas to really nourish your independence and pamper yourself, because you deserve it no less than anyone else today, and everyday!   Self-care is SO important, and there’s no better time to remind ourselves of this fact than on a traditional couples pampering day like Valentine’s. Today is a day you should give yourself full permission to indulge and go heavy on the self-care. Couples like to shower each-other with gifts like je ..read more

So you're heading out to a Japanese anime convention again, and you want to be prepared, while also looking fiercely kawaii! We know it can be overwhelming -all those people, all the costumes, the heat, the lights, the long waits, the drive! It's important to be prepared to fully cash in on the true con experience!  1. A kawaii water bottle! It's critical to stay hydrated at any convention since there will be a lot of walking, talking, and excitement! It's easy to get distracted and forget about drinking water! You could end up with a massive dehydration headache, which will eff ..read more

If you've perfected your own kawaii look and want to spread the kawaii love throughout your home but don't know how, we've put together a few ideas for you! Don't be afraid to break some rules and have fun with your home decor.  1. Make Your Bedroom Kawaii Your bedroom is a space that should be all about YOU. Wrap up in some kawaii bedding for a blissful sleep. For extra kawaiiness, get snuggled up in some cute nightwear. For those of you with a somewhat stranger sense of humour, you could also add some poop emoji cushions to your bedroom. Pink ones exist too!    2.Accessories E ..read more

December is the best time of year to get glammed up and party! What are your favourite looks throughout December? Below are some of our favourites but we would LOVE to hear about the looks you love to rock in December as well!  Tartan Hands up if you love tartan prints! At Kawaii Babe, we cannot get enough of it. Tartan looks great at any time of year, however, in December it really adds a classy yet stylish look, making it perfect for the party season. Wrap up in a lovely tartan print scarf, or throw on a tartan skirt with a black blouse and sparkly eye makeup for a glam and kawaii ..read more

We all love Harajuku and Kawaii styles, right? But, what are the latest trends from 2017? From Catwalk to street style, we've compiled a list of our top looks. 1. Leather  Leather is timeless in the fashion world, and Japanese fashion is no different. Leather is fantastic for creating multiple looks, whether they be dark and mysterious, or fun and kawaii. For people who have ethical concerns regarding leather, vegan leather is increasingly popular and can help us all keep up with the latest Japanese fashion trends.   2. Black  Black is a classic look, and one that you can f ..read more

Kawaii makeup trends are as flexible as Kawaii Fashion itself. Looks created by using makeup can reflect the individual, the event, and the outfit/overall look desired. However, unless a Kawaii Babe is taking part in cosplay, you’ll probably notice that Kawaii makeup is often simple, yet effective. Makeup is usually not the focal point, so that the focus is left to the awesome outfit. Although the outfits often overshadow the makeup, this isn’t always the case, and even when it is, Kawaii girls still spend time creating cute looks with makeup. Below are some tips on how to create a cute look ..read more

What is Harajuku Fashion? Harajuku style is a fun and popular way to play with fashion in Japan and the rest of the world, but what does it mean to have Harajuku Style? Harajuku fashion has been around since before the early 1980’s. It’s more than one of Gwen Stefani’s song lyrics and it’s here to stay! Like any other fashion style, Harajuku styles change, sub-genres are born, and the attitudes of fashionistas change. That being said, Harajuku fashion styles have always been, and will always be about rocking the style you love without the fear of judgement, and most importantly about having fu ..read more