Can you tell us a bit about yourself and your journey as an artist? My name is Charlene, I am an artist from the Quw’ut- sun Valley, known as Duncan, BC. I was adopted and given a Kwatkwiutl name, Ga̱na’dzi from my Kwakwa ka’wakw family. When I was 10 I moved from the Quw’utsun Valley and was raised in Musqueam, Tsleil-Waututh, and Squamish Territory, also known as Vancouver. I continue to travel back and forth between the mainland and Vancou- ver Island. I maintain my connections to the surrounding communities. My kinships reach far and wide between Musqueam and Squamish (Vancouver), Stz’umi ..read more

“When you think of the farming industry, you often think of it as just that, ‘big industry’, as in ‘factory production’ with lots of animals cramped into a small space. But ZQ Wool is different.” Wool has been part of the Fjällräven aesthetic for decades. We use it to make shirts, sweaters, base layers, even t-shirts. But the more we used the less we knew about its origins. As we started to try and lift the lid and delve deeper into our supply chain, we soon realised we had no idea about the lives of the sheep that produce all this wonderful wool. “We always want to know where our products co ..read more

The debate surrounding the difference between waterproof and water-resistant has been long-lived, however there are a few factors that differentiate their similar qualities. While both terms generally refer to a material’s ability to repel water, one is more effective than the other. Water resistance is usually an item’s ability to resist water penetration through its fabric to a certain degree, but perhaps not entirely, whereas something that is waterproof is impermeable no matter how much water it is submerged in. While water-resistant jackets can only protect against so much rain, waterproo ..read more

With great excitement, we announce the arrival of our first New Zealand Flagship store in Queenstown. It's been a journey of careful planning and hard work, but we're thrilled to finally open our doors to the community. At Fjällräven, we've always believed in the importance of the in-store experience. It's a chance for our customers to truly connect with our brand, learn about our history, and explore our durable and practical products in person. We're excited to bring this experience to the people of New Zealand and introduce them to our range in a whole new way. Queenstown holds a special pl ..read more

Fjällräven has a long-term approach to product development, where durability – both physical and emotional – is key. Sustainability Manager Johanna Mollberg explains how we don’t just create gear for your next trip, but for a lifetime of use. Did you know that the longer and more often a garment is used, the lower its carbon footprint is? In fact, according to a 2019 Swedish study, it can be reduced up to 50% if used twice as often during its lifetime. Lengthy and frequent use of products encourages more reasonable consumption habits. Buying with care, instead of often, is the obvious and mos ..read more

In today’s day and age, technology has become a massive part of our lives and is used by almost everyone for educational, business and recreational purposes. The prevalence of people bringing their own portable device to work or school, whether it be a laptop, PC or tablet, has significantly increased over the years and thus means we as a business must keep up – and that is exactly what we have done. At Fjällräven, we have adapted and improved existing backpacks as well as created new models that meet the demands of our technology-populated world by implementing features such as padded compart ..read more

We spend a large portion of our lives at school and then the rest exploring the world from different lenses, whether it be by travelling or simply through your daily 9-5. But what’s one thing that you would need in all these situations? You guessed it – a backpack. A good backpack should not only hold all your belongings but should also last you a lifetime, and our classic Kånken family does exactly that and more! Let us take you on a quick trip down memory lane – back to the 1970s when Sweden was flooded with the rising issue of back pain due to poorly crafted backpacks. Following numerous ot ..read more

Making our functional, durable outdoor material G-1000 using recycled polyester and organic cotton exclusively has been a real challenge. But now we're there. Almost. Except for G-1000 stretch, all our G-1000 products use recycled polyester and organic cotton. Hardwearing, weather resistant, adaptable and long lasting, there’s lots to love about G-1000. It’s a core Fjällräven material and since it showed up in the original Greenland Jacket in 1968, its tightly woven cotton and polyester blend has been incorporated in everything from trousers to backpacks. Now, there’s even more to love: we’ve ..read more

Not only should your gear work perfectly year after year, it should also be durable enough to be used over and over, year after year. And just as importantly: you should want to use it over and over, year after year. This is an aspect of sustainability that is often overlooked,which results in way too many garments ending up in a basement somewhere for the simple reason that they don’t feel ‘fashionable’ anymore. The problem with this is that the environmental impact of producing these items does not come close to being compensated for due to the low number of times that they are worn. Trend r ..read more

In just a few years’ time, PFCs (per- and polyfluorinated chemicals) are expected to be banned in both California and the EU. For us at Fjällräven, battling PFCs is nothing new. The brand has worked to eliminate hazardous chemicals from production over the last 15 years. It’s a tough job, with setbacks, successes and even more setbacks along the way. But the focus has stayed the same: Keep working at it. For the sake of the environment. Donna Bruns remembers the day that everything changed. It was in April of 2008. The Fjällräven team had just had their annual meeting with the internationally ..read more