Explorer Francois Malherbe uses the ancient art of tracking wild animals on foot to help young people better understand the basic principles of curiosity and teach them about exploration. Here, he explains his work and why he thinks curiosity is the key to a more empathetic world. Francois Malherbe is an explorer, career coach and a member of The Explorers Club, an international organisation dedicated to the advancement of field exploration and scientific inquiry. He works in the areas between Cape Town, the Okavango Delta, and the central Kalahari region, in Botswana, Southern Africa. It’s th ..read more

Sustainability is something we are naturally invested in at Fjällräven. It’s complex but achieved by balancing the now with the future. When nature is your reason for being and the impetus behind starting your business in the first place, it’s vital that you do not jeopardise its existence. Today, Fjällräven is a global brand, but we are the result of one person’s dream: Åke Nordin’s. He wanted to share his passion for nature with the world and did so in 1960 with the lightweight and strong aluminium-framed Backpack Lätt. Since then, sustainability has been a guiding principle and it has a maj ..read more

Over 40 years ago, Karina DiLucia bought a pair of outdoor trousers at a sports store in Boden, Sweden. Her trusty trousers have been with her ever since, regardless of the season or activity. Here, she discusses her warm and loyal companions. Karina lives in Innansjön in Västerbotten, northern Sweden, and manages Villa Insikt, a company that focuses on helping people find their way to a healthier everyday life. She is a trained nurse specialising in psychiatry, physiotherapy and behavioral science. Nature's positive effect on human health is the foundation of her business. "Ever since I was a ..read more

Australia is filled with an abundance of beautiful landscapes everywhere from stunning beaches to captivating mountain ranges but, whether you are a local or a visitor, a beach lover or a snow fanatic, the Snowy Mountains region is certainly a bucket-list destination. Located near the south-eastern corner of NSW, the Snowy Mountains features the state’s highest mountain ranges and ski fields with thousands of square kilometres of national parks, glacial lakes and snow-draped trails. Commonly referred to as “The Snowies”, there is a wide range of activities to partake in across the area such as ..read more

Winter is a season of polarising emotions, you may love the cold, hate the cold, embrace the cold from outside or hibernate for the duration. One thing is for sure, winter has its own beauty wherever you are in the world, whether you see snow draped mountains, or glassy ice lakes- it can be magical! But, it is important to know the environment you are heading in to so you can dress appropriately. The secret to staying warm in the winter is not always about wearing the biggest jacket you can find, it is all about layering with the right pieces and the right materials - but what are those materi ..read more

Can you tell us a bit about yourself and your journey as an artist? My name is Charlene, I am an artist from the Quw’ut- sun Valley, known as Duncan, BC. I was adopted and given a Kwatkwiutl name, Ga̱na’dzi from my Kwakwa ka’wakw family. When I was 10 I moved from the Quw’utsun Valley and was raised in Musqueam, Tsleil-Waututh, and Squamish Territory, also known as Vancouver. I continue to travel back and forth between the mainland and Vancou- ver Island. I maintain my connections to the surrounding communities. My kinships reach far and wide between Musqueam and Squamish (Vancouver), Stz’umi ..read more

“When you think of the farming industry, you often think of it as just that, ‘big industry’, as in ‘factory production’ with lots of animals cramped into a small space. But ZQ Wool is different.” Wool has been part of the Fjällräven aesthetic for decades. We use it to make shirts, sweaters, base layers, even t-shirts. But the more we used the less we knew about its origins. As we started to try and lift the lid and delve deeper into our supply chain, we soon realised we had no idea about the lives of the sheep that produce all this wonderful wool. “We always want to know where our products co ..read more

The debate surrounding the difference between waterproof and water-resistant has been long-lived, however there are a few factors that differentiate their similar qualities. While both terms generally refer to a material’s ability to repel water, one is more effective than the other. Water resistance is usually an item’s ability to resist water penetration through its fabric to a certain degree, but perhaps not entirely, whereas something that is waterproof is impermeable no matter how much water it is submerged in. While water-resistant jackets can only protect against so much rain, waterproo ..read more

With great excitement, we announce the arrival of our first New Zealand Flagship store in Queenstown. It's been a journey of careful planning and hard work, but we're thrilled to finally open our doors to the community. At Fjällräven, we've always believed in the importance of the in-store experience. It's a chance for our customers to truly connect with our brand, learn about our history, and explore our durable and practical products in person. We're excited to bring this experience to the people of New Zealand and introduce them to our range in a whole new way. Queenstown holds a special pl ..read more

Fjällräven has a long-term approach to product development, where durability – both physical and emotional – is key. Sustainability Manager Johanna Mollberg explains how we don’t just create gear for your next trip, but for a lifetime of use. Did you know that the longer and more often a garment is used, the lower its carbon footprint is? In fact, according to a 2019 Swedish study, it can be reduced up to 50% if used twice as often during its lifetime. Lengthy and frequent use of products encourages more reasonable consumption habits. Buying with care, instead of often, is the obvious and mos ..read more