The official exhibition of SuperThings it is being celebrated since March 19 at IFEMA, in Madrid. SuperThings, is the toy phenomenon of the last years and the greatest international success in terms of toys generated in Spain. This exhibition simulates a trip to Kaboom City, the city where the SuperThings live, through a space shuttle, so that little Fans can discover the authentic world of these super heroes and villains as well as their favorite characters . Kids will find all kinds of SuperThings products, among which we highlight the Plush toys developed by Play by Play in different sizes ..read more

It has been 20 years since Famosa, Play by Play and Warner signed their first collaboration contract, and in 2019 they joined again, acquiring the license rights for the development, production and distribution plush toys for Spain and Portugal. In 2021 this collaboration contract is extended, acquiring the rights to almost the entire EMEA. Famosa and Play by Play will support the Warner Bros launches by offering a wide collection of high quality plush toys and ensuring that all channels of the market are covered, both Retail and Amusement. 2021 will be a great year for Warner due to the theat ..read more

At the end of 2018, Play by Play – Giochi Preziosi Group signed the rights for the distribution of Universal’s plush toys in Spain, Portugal and Italy, distributing collections of brands as Minions, Trolls, Curious George, among others, for this product category. In 2020, a new collaboration agreement was signed, allowing to the company to produce and distribute plush toys with sound from some of Universal’s main brands throughout southern Europe for the Retail channel. Universal’s 2022 calendar features 2 long-awaited releases: Minions 2, Rise of Gru and Jurassic World 3: Dominion. Also in 20 ..read more

This July 16 will take place the big reléase of Warner for 2021, the new movie Space Jam 2: A New Legacy. The main characters are LeBron James and of course, The Tunes Squad. Other world basketball stars such as Anthony Davis, Damian Lillard and WNBA stars Diana Taurasi and Nneka Ogwumike also appear on the screen. LeBron James and his son Dom, who dreams of being a video game developer, are trapped in a virtual reality, in which they must help the Tunes to win the game against the Goons in order to escape safely from this reality. Since the launch of the first Space Jam film in 1996, 25 years ..read more

When we discovered that only 9% of the plastic produced is recycled, we decided to turn plastic bottles into plush toys. For 3 years, the Giochi Preziosi – Play by Play Group has already been working in this goal, investigating the development of sustainable materials for the manufacture of soft toys, and today, more than 50% of our collection is already responsible. We started by developing the Eco Buddies plush toys collection, a wide collection of  animals that suffer the consequences of the pollution, which are 100% made from recycled PET plastic bottles. This collection is certified ..read more

We are glad to see you here! In this section we will share thousands of news about soft toys and licenses to keep you up to date ..read more