Summer is here, and so is the season of style! It’s time to ditch your routine and indulge in a shopping spree like never before. The Ideas Great Summer Sale is here to sweep you off your feet with irresistible discounts on over 4,000 products, with up to 70% OFF markdowns at www.gulahmedshop.com! From chic footwear to trendy kurtis and casual shirts to fashionable western wear, Ideas has curated the ultimate sale on summer collection to keep you looking fresh and fabulous all season long. And the best part? You don’t have to leave your house to snag these incredible deals – everything is ava ..read more

Pakistan’s fashion and entertainment industry has truly flourished in recent years, and emerging from the horizon like a shooting star is Pakistan’s very own Hassan Sheheryar Yasin, better known as HSY, who is spearheading an electrifying thirty-year celebration to honor unparalleled achievements in the industry. Imagine the excitement as he welcomes twenty-four esteemed global fashion icons from the UAE who’ve not only carved their own paths to success but have also worked with revered international luxury brands like Burberry, Fendi, Louis Vuitton, and Dior, among a constellation of others ..read more

Known for introducing newer and more innovative styles in each collection, Emraan Rajput’s Eid collections have proved to become a staple in the realm of menswear fashion in Pakistan. Whether it’s bringing a harmony of various styles together or experimenting with an array of ornamentation, it’s safe to say that Emraan Rajput leaves us surprised in the best way possible each and every time. The brand’s staggering range of sixty five menswear outfits for Eid brings out the festive vitality while simultaneously bringing the unique introduction to kurta slits as well as the daaka pajama in certa ..read more

Is your Ramzan incomplete without the daily dose of hysterical Ramzan dramas? In a landscape now juggling and vying for audience attention, very few dramas this year, managed to make a mark and give viewers something fresh, something that resonated beyond the screens. “Chand Nagar,” Bol Entertainment’s first-ever venture into the space of Ramzan special dramas, offers a breath of fresh air amidst the abundance of misses and subpar content. Directed by Yasra Rizvi, produced by Babar Javed Productions and penned by Zeeshan Junaid, “Chand Nagar” promises to be a heartfelt viewing experience with ..read more

The excitement surrounding the upcoming Eid-ul-Fitr release of Wajahat Rauf’s directorial, “Daghabaaz Dil” has gained momentum with the recent release of its trailer. Watching the uber-happening trailer, this film promises to deliver an engaging cinematic experience set against the bustling backdrop of Karachi. Wajahat Rauf is known for his blockbuster movies, Karachi se Lahore, Lahore Se Aagey, Chhalawa, and the most recent, Parde Mein Rehne Do. Stellar Cast & Team Comes Together for a Masterpiece in the Making The trailer introduces us to a star-studded ensemble cast, featuring the viva ..read more

The Holy month of Ramadan brings with it immense blessings, spiritual growth, sweet aromas of delicacies and most importantly – Ramadan transmissions which entertains and united families from Iftar to Suhoor. The recent discussion on ARY’s participation of children in Ramadan gaming shows has sparked a debate regarding its significance and impact after popular child vlogger from Gilgit, ‘M. Shiraz’ became a part of Waseem Badami’s Ramadan transmission. While some may question the rationale behind involving young children in such programs, it’s essential to recognize the valuable opportunities ..read more

Get ready to mark your calendars because the much-awaited Ideas Pakistan Day Sale 2024 has arrived, promising bigger and better deals than ever before! This year, Ideas proudly presents an incredible sale that is sure to thrill shoppers nationwide. With an astounding up to 50% off on all categories, this is an opportunity that you simply cannot afford to miss. Whether you’re a fashion aficionado, a home décor enthusiast, or shopping for your little ones, the Ideas Pakistan Day Sale 2024 has something in store for everyone. Available both in-store and online at www.gulahmedshop.com, this sale e ..read more

Achieving clear, glowing skin doesn’t have to be daunting. Many people think it’s unachievable and that they must go to great lengths to have healthy skin. With a few simple hacks, you can achieve the skin and complexion of your dreams.   Hydration is Key Start by hydrating your skin from the inside out. Drink plenty of water throughout the day to keep your skin hydrated and healthy. Furthermore, you can use water-based products to give your skin the hydration it deserves such as the Pond’s Super Light Gel. It keeps your skin hydrated and gives it a water fresh glow.   Double Cleans ..read more

The grand opening of the MNR Design Studio on London’s prestigious Regent Street this past weekend has marked a pivotal moment in fashion history, not just for the brand itself, but for South Asian fashion’s presence on the global stage. To celebrate this achievement, we sat down with Mohsin Naveed Ranjha, the creative mastermind behind the label, his brother Abubakar Naveed Ranjha, the studio’s strategic leader, and Asad Malik, a key collaborator who joined the brothers in helping to bring this vision to life. From Lahore to London: A Dream Realized “Opening our doors on Regent Street is su ..read more

Farah Talib Aziz is a name that stands out as a beacon of elegance and innovation in the Pakistani fashion world. With each passing year, her creations continue to win hearts and set trends. This year marks a significant milestone as Farah Talib Aziz commemorates a decade of excellence in lawn collections, presenting her latest masterpiece – SUAY. View this post on Instagram A post shared by Farah Talib Aziz (@farahtalibaziz)   A Legacy of Style: 10 Years of FTA Lawn Dubbed as “Luxury Unstitched 2024,” the SUAY collection is an ode to Farah Talib Aziz’s sophisticated work and style ..read more