From Likes to Leads – Marketing that Connects!
Phired Up
by Branden Stewart
2w ago
Something I say often, is advertising counts impressions, marketing counts connections. It’s easy for us to be impressed on social media. Whether it’s a catchy new Tik Tok jingle, or a fun new filter on Snapchat, it doesn’t take much to hold our attention for a second. Impressions are short and sweet – we hold on to them briefly, but they don’t linger or last. Connections last. Connections are ongoing. As fraternity and sorority advisors, we want to be encouraging ways that students can count connections – not impressions. The question we need to be asking is – how can we turn our likes… into ..read more
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Summertime Strategies for Success
Phired Up
by Branden Stewart
1M ago
The allure of summer is within reach, but before you hit the pool, lay the groundwork for a successful summer of growth. Whether you’re a seasoned professional or brand new to the recruitment game, having a solid plan in place can make all the difference when fall rolls around. Let’s high dive into some strategies to ensure you make the most of summertime and emerge stronger than ever.   Prep Work Reflection: What Works vs. What Doesn’t Before setting up your strategies, it’s crucial to reflect on past experiences. Take a moment to evaluate what has worked well for you in the past and wha ..read more
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New Companion App!
Phired Up
by Branden Stewart
2M ago
Revolutionizing the Recruitment Experience We are thrilled to announce one of the most significant updates and product improvements for the Fall 2024 Recruitment season: the new Companion App! Introducing the New Companion App After reviewing your critical feedback, the Phired Up team spent the last few months rebuilding and updating key features of the Companion App. This new app is focused on an enhanced user experience and introducing new features. Our goal with these updates is to ensure a smooth recruitment experience that prioritizes clear communication, eliminates confusion, and pro ..read more
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What Are We Solving?
Phired Up
by Branden Stewart
2M ago
There is a terrific book out there called Building a Story Brand. One of the components of this book’s teaching is that we need to know what problem we are trying to solve with our respective organizations. There is a lot more in the book, and I recommend you pick it up, but for now, let’s focus on this concept—what problem are we solving with our organization’s existence? What do you do? I want you to really think about the answer to that question deep in your heart and soul. What does your chapter or community do? What problem do you solve by existing? If I am being honest, most chapter ..read more
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Being a Good Man
Phired Up
by Branden Stewart
3M ago
An Open Letter to Fraternity Men I’m not sure how to start this or even why I am feeling compelled to write to you today. Perhaps it is because I have a son. My little boy is 10, which means in about 8 years if he chooses to – he’s coming for you. It’s pretty likely he will be joining a fraternity because I am his mom. 8 years may seem far away, but the men that will advise his fraternity chapter are likely joining it right now. At Phired Up, we grow groups. We want you to attract, select, and secure the right people to move your organization forward. I should be an advocate for joining a ..read more
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Valuing Connection Beyond Joining
Phired Up
by Branden Stewart
4M ago
by Drew Hopson Earlier this Fall I attended a chapter meeting of Phi Delta Theta at the University of Chicago, which I chair the advisory board for. At one point, an officer mentioned that the chapter had initiated all but one of last semester’s Phikeia (Phi Delt’s Greek-y name for “new member”), whom I’ll call George. This officer noted that George had a personal issue that prevented him from being able to join. However – and this is the important part – the officer went on to encourage everyone to keep in touch with George, saying, “Just because he didn’t join doesn’t mean that he’s not our ..read more
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Recruitment is a Lifestyle, Not a Season
Phired Up
by Branden Stewart
4M ago
by Becca Lahr Breaking news: Recruitment has been picked up for another season in 2024! Filming begins in January and we are waiting on an updated date for the premiere of Panhellenic’s viral RushTok! Imagine if recruitment existed like seasons of a show, where we had to wait for renewal dates, for the cast to get chosen and then wait months (or years!) since the previous season premiered to watch the next one. (I am talking about you, Euphoria!) What if recruitment was ingrained into the very essence of our lives instead? Into our daily habits and the way that we carry ourselves both on and o ..read more
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Setting the Tone for 2024
Phired Up
by Branden Stewart
5M ago
by Elena Pastore As we prep for the new year, officer planning is a pivotal moment in the life of a fraternity or sorority. As outgoing leaders pass the torch to their successors, the focus turns to setting the stage for a successful and impactful term ahead. One effective way to ensure that incoming officers hit the ground running is by implementing SMART goals. What we are going to focus on today is not the typical SMART goal you may have learned about in the past. This is a cool type of SMART goal. Let’s explore how SMART goals can be utilized for successful officer transitions or simply pl ..read more
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Continuous Names Driving
Phired Up
by Branden Stewart
6M ago
by Darrin Nixon Yeah, I know, seems like just another weird phrase. However, if we break it down, it becomes less of an odd phrase and instead a strategy that ensures the consistent growth of your chapter! Continuous The Oxford language defines the word Continuous as forming an unbroken whole without interruption. Merriam-Webster defines the word Continuous as marked by uninterrupted extension, is space, time, or sequence. In mathematics, a continuous function means there are no abrupt changes in value, known as discontinuities. As you may have noticed, a common theme with the word continuous ..read more
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Cultivating Authentic Connections: Why Men Deserve Flowers Too
Phired Up
by Branden Stewart
7M ago
by Joshua Lane Have you ever felt like you or your potential new members struggle to make authentic relationships? It’s happened to the best of us. While you are here, I will make sure you have the best tools in your shed to get the job done. One thing is crystal clear in recruitment: meaningful connections are the secret sauce. “Brotherhood” isn’t just a word; it’s a symphony of genuine, love-filled, purpose-driven human connections. So, grab your metaphorical gardening gloves because we’re about to sow the seeds of Social Excellence, “A state of perpetual generosity, curiosity, positivi ..read more
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