Lights twinkling overhead, the smell of popcorn wafting through the air, and the thrill of watching a movie under the open sky – there’s something undeniably magical about outdoor cinema events. However, organizing a successful outdoor cinema experience requires effective marketing strategies to attract the right audience. In this blog, we’ll explore some innovative and proven methods to market your outdoor cinema event and create a buzz that will have movie lovers flocking to your screenings. Here is our guide on how to market your Outdoor Cinema event…. Define Your Unique Selling Propositio ..read more

You may think that open-air cinemas are a relatively new invention but the opposite is actually the case. So let’s take a look into the history of the Drive In and Outdoor Cinema. In 1895 the Lumière brothers invented cinematography – the moving image. At the start of the 20th century these ‘living photographs’ amazed people in larger halls and traditional theaters. In 1907 the first mobile cinema came to life as a fun fair attraction. A Travelling cinema in circa 1907 Open-air Cinema The world’s oldest open-air cinema in operation can be found in Broome, Australia. The history of Sun Pictur ..read more

We were lucky enough to provide equipment for over 200 Drive In’s last year during the pandemic. Throughout the year we managed to fine tune what our approach would be if we were to run our own event, so we think it only fair we share this wisdom (might be a bit strong) with you with our tips for running a Drive In in 2021! 1.) Location, Location, Location We have previously written about how important location is. Last year it was more prevalent than ever. With everyone realising just how important the outdoors is generally, peoples appreciation of a good location went through the roof. The ..read more

2020 certainly was a year to which most were glad to see the back of. Is 2021 going to be another year of Drive In for us and the industry as a whole? We were lucky enough to run almost 250 Drive Ins here in the UK between the end of June and 23rd December, some of which certainly tested us (see picture below)! This was our most challenging Drive In setup…Why you should choose us? We are obviously currently not allowed to run any events, however we are hopeful this will not be the case come Easter when we normally start to get busy. That said we are pretty confident that 2021 will be anothe ..read more

Normally, mid August we are here working all the hours god sends and December is our time to recoup slightly. That is certainly not the case this year! This is normally a summer view…Drive In Events We are so fortunate to be able to say we have a fully booked December with our 4 Bluetooth Drive In setups. The events we are attending are also far from what we normally attend!   We are running numerous Drive In Carol Concerts, School Nativity Plays, Church Services and the list goes on. If you had said to us that we would have been running Drive In Nativity’s this time last year we would h ..read more

It is coming up to that time of year again where the C word comes out more often; Christmas! This year more than ever people are looking for a way to enjoy the festive period whilst remaining safe and within guidelines. Drive In Cinema is the perfect way to do this in our eyes. Christmas Drive In Tips Here are our tips on how to run a successful Christmas Drive In: 1.) Choose a Christmas themed film! Now this might sound obvious, but you would be surprised! It is so important, especially when there are a load of really good festive films to choose from. You cannot go wrong with a classic sh ..read more

When 2020 started off the way it did, we thought that it was our season written off. How wrong we were! We have been pretty much fully booked with our Drive In setup from June up until now, and going forward until the end of October. We have been quite lucky that a lot of our events have been close to home which is unusual for us as we normally spend most of our time on the motorway! We have been involved with Wavelength Magazine and their Summer schedule of events over at Watergate Bay and as the above pictures shows (better than I can describe), it has been pretty special! We are fortuna ..read more

Drive In Run Date We have obviously been in the same boat as everyone else for the last few weeks, waiting to hear when we can get back up and running. From speaking to local authorities, licensing and government bodies it seems that Saturday 4th July is going to be the date Drive In can run, albeit under very different circumstances and we CANNOT wait! We have had a huge amount of enquiries for Drive In nationwide and we are starting to fill up right through until December with our Bluetooth Drive In System. Hearing back from our customers who have booked and have started selling tickets ..read more

Government Announcements We are all still in uncertain times, however, due to everyone’s determination we are moving in the right direction, so much so, we now believe we are now allowed to run Drive In’s in the very near future! Due to the Governments most recent announcements non essential travel is now permitted, as long as social distancing measures are maintained. This opens up Drive In’s as an event which is allowed. We are the only company in the UK to run Drive In as we do as our Bluetooth system allows you to organise a Drive In quicker, and in a much simpler manner than the FM sy ..read more