When you don’t know where to start, it’s easy to start in the wrong place.    You have an idea. A dream. You want to start a subscription box. But you don’t know how. So you do what everyone does. You google. It. And you find out there are all kinds of people wanting to sell you all kinds of things to help you run your subscription box business. Software, packaging, marketing tools, and more.    In the beginning, before you even get started, you don’t need any of those things. What you need is to Start The Right Way!    If you’re just starting your subscription bo ..read more

Do you think you’re too old to start a business? Do you worry it’s too late to pivot and do something you’re truly passionate about? Something that could make a huge difference in the lives of you and your family?  It’s not too late. It’s never too late. I say it often, but sometimes it takes hearing it from somebody else before it really sinks in.  Get ready to be inspired as I introduce you to Bev Schweigert, owner of Blessed Be Boutique and member of Launch Your Box.  Bev “retired” more than six years ago and spent six months wondering what to do next. Her Christian faith is ..read more

Do you think you’re too old to start a business? Do you worry it’s too late to pivot and do something you’re truly passionate about? Something that could make a huge difference in the lives of you and your family?  It’s not too late. It’s never too late. I say it often, but sometimes it takes hearing it from somebody else before it really sinks in.  Get ready to be inspired as I introduce you to Bev Schweigert, owner of Blessed Be Boutique and member of Launch Your Box.  Bev “retired” more than six years ago and spent six months wondering what to do next. Her Christian faith is ..read more

Can anyone start a subscription box business? Yes. I truly believe this.  I say it all of the time - I’m not special. And no, that doesn’t mean I don’t think I’m great or suffer from a lack of confidence. It just means I don’t have anything you don’t have.  I’m an ordinary person who doesn’t give up. And it’s that “not giving up” piece that matters. That’s the thing you need to have if you’re going to not just start a subscription box, but launch and grow one into a successful, sustainable business.  And we all have the ability to not give up.  It’s about being consistent ..read more

On March 5th at about 10:00 in the morning, Facebook went down. Instagram went down, too. The outage didn’t last long, but it had an impact on so many business owners, especially those who rely heavily on social media. That day, Meta was only down for a short while, but what if it was down for the day? The week? The month? What if it went away for good?  Do you have systems in place to reach your audience outside of social media?  Be ready for the next social media outage - and it’s a near certainty there will be one - by making sure you have three things in place.  Diversified ..read more

Today’s episode was inspired by a question from a member of Launch Your Box - and a former guest on the podcast. Betsy Goodman shared her sold-out launch story in episode 93. Betsy is a maker and a teacher - she teaches lettering and wax seal techniques. Her work is beautiful and her question is a common one among subscription box owners who make or teach as part of their subscription.  Betsy’s question? How to balance what she gives away for free and what she reserves for her paid subscribers. If your subscription box includes any type of teaching component, you probably struggle with th ..read more

One of the biggest benefits of a subscription box business is recurring revenue. You can build ANOTHER recurring revenue stream in your business by adding a membership to your subscription box business.  In episode 145 of this podcast, I interviewed three of my Mastermind students, all of whom hit $1 million in revenue last year! They have different businesses and followed different paths to where they are now, but one thing they have in common - they all have both a physical subscription and a digital membership. When I knew I wanted to talk to you about memberships, there was one person ..read more

Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.  When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six months spinning my wheels and not gaining a ton of followers. At the end of those six months ..read more

Starting a Facebook business page from scratch is hard. Even growing an existing page can feel hard. But it’s a critical part of audience building. You create great content your ideal customer will love. And you want your ideal customer - lots of your ideal customers - to see it. That means gaining more followers.  When I started my page, How to Start a Subscription Box, in early 2020. I knew who my ideal customer was. What I didn’t know was how I was going to get them to like my page. I spent six months spinning my wheels and not gaining a ton of followers. At the end of those six months ..read more

Does it feel like you are making good sales, but nothing is left in your bank account at the end of each month? Are you bringing in enough revenue to cover your overhead and pay your employees but can’t pay yourself? I’ve been there. If you’re a small business owner, you’ve been there, too.  It’s time to change how we think about sales and profitability. And I’ve brought the perfect person to the podcast to help us do just that. In this episode, Ciara Stockeland, fractional CFO and inventory genius, joins me as we get to the simple truth about inventory, margins, and profitability.  ..read more