If you've run ads recently, you've probably seen an increase in the cost of ads. This is particularly noticeable with conversion campaign tracking purchases and add-to-carts. Some workarounds include my favorite recommendation, list building with lead gen campaigns. However, some business owners also want to gain traction on their websites. This is where traffic campaigns come into play. If you're looking for a less expensive option, a traffic campaign may fit better with your budget. The main con here is that you will not have as much analytics to go off of. Facebook's reporting will be limit ..read more

Have you been scratching your head trying to figure out how to keep customers around for months to come? In the sub-box world, we want to make sure we are making the connections that will build loyalty and keep customers engaged. Most of this is handled within the community you establish. We want to keep churn down while bringing in more customers. Join me on this episode as we dive into how to increase customer loyalty and engagement. Interview with Julie Ball - https://pod.co/sub-box-ads/sub-box-highlight-with-julie-ball Grab the massive Ads Pack template and training bundle here: https://sp ..read more

Boosting the post is so tempting. It's incredibly easy to just click the button especially when you see how many people have the potential of seeing your ad. BUT should you do it? Should you boost your post? I dive into why I recommend NOT boosting and what I recommend you do instead. If you're looking for access to more trainings and resources head over to www.splashowlmedia.com/resources ..read more

Are you talking to the right person? Are you trying to navigate the world of ads and still not feeling like you're talking to your ideal customer? In this episode, we are diving into all things audience, how to set them up, how to test them, and how to weed out the bad ones.  If you're looking for access to more trainings and resources head over to www.splashowlmedia.com/resources ..read more

How are you spending your ad dollars in 2022? Do you have a strategy yet? Hello World - We're back for another amazing season of the Sub Box Ads Podcast. In this episode, we are going to talk all about where to focus your ad dollars in 2022 to maximize your results while keeping your ad cost low.  For more resources, trainings, and programs OR to apply to work with us, head over to www.splashowlmedia.com ..read more

Calling all subscription boxes and eCommerce businesses! If you're looking for a way to bring in more income to your business so you can push your subscription box forward, this is the episode for you. I'm breaking down my top 5 favorite income streams to add to your product-based business. For more help and support, check out my website: https://splashowlmedia.com ..read more

Are you on Pinterest? Have you tried Pinterest Ads? Are they right for you and your business? I share all things Pinterest Ads including the strategy that is working right now. I also give a breakdown of some Facebook Ad alternatives for those that want to explore other platforms. Regardless if you're in the DIY stage or you want to hire out, check out our website at www.splashowlmedia.com ..read more

Are you in prep mode for the holiday season? Have you mapped out how many boxes you need to sell? Regardless of your holidays sales event, promotion, and goals I'm here to help you navigate these waters and hit your goals this Holiday Season WHILE propelling you ahead for the New Year lull. If you want us to handle all of your holiday promotions for you, head over to www.splashowlmedia.com now because the cut-off is Oct 15th ..read more

How to navigate the new waters and restrictions inside of Facebook? How to ensure you're setting yourself up for success? I cover all of this and more in this podcast episode.  Plus don't forget to join the Holiday Sales Workshop by October 2nd. The first live class is on October 4th. https://splashowlmedia.com/holiday-sales-masterclass/  ..read more

Your ad budget determines how you should approach your ad strategy. Are you ready to hire out or do you need to DIY? I share my favorite strategies depending on your ad budget and how to maximize your results while still moving your business forward. Want more 1:1 help with your Holiday Sales Strategy? Join our Holiday Sales Workshop by October 2nd by going to https://splashowlmedia.com/holiday-sales-masterclass/  ..read more