How Content Lands this Small Town Advisor Big Clients from over 300 Leads Per Year
The Augmented Advisor
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1M ago
Pete Matthew isn’t your typical advisor. He’s cracked the code on two marketing channels. He’s netted almost 7 million video views and 4.5 million podcast downloads. And with over 300 leads per year and growing, his biggest problem is keeping up with the demand he’s created. Oh and the big clients he’s landing are London bankers while he’s from a tiny little town on the coast of England. Pete shares his story of getting started in content and how it’s help him create a thriving business. We get into the details on this one. We pull apart one of his most successful videos and discusss: - To ..read more
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EP 35 - How this financial advisor ACTUALLY makes boring topics viral - a marketing whiz
The Augmented Advisor
by
2M ago
If you want to learn financial advisor marketing, you'll want to learn from Nate. Nate Hoskin is the 3rd most followed CFP in the world across social media. He dares you to come take his title and he'll even help you do it. How do you make a boring topic like Tax go viral? How do you build for conversion and not just views? And how do you build a system to simplify making successful content? We talk about these questions and how Nate developed his skill to make it all happen. I've been following Nate for a while now and I really enjoy the variety of his content. But for me what sets Nate apart ..read more
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Growing Your Practice Through Media, Mission, and Client Experience
The Augmented Advisor
by Blueleaf
5M ago
Dawn has grown her wealth management business and brand by extending her client experience out into the world on a mission to help more people. In doing so, she’s built a fast-growing firm and a dedicated following. The thing that I found really compelling when I was looking at what Dawn Dahlby does online is the thing that terrifies most people, and certainly most financial advisors, thinking about doing video. She talks directly to the camera and connects like she’s talking to a friend. She has made an art out of extending her client experience and advice out into the world in video across ..read more
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How Financial Advisors Can Grow Faster and Provide Better Service By Looking Beyond Their Local Networks
The Augmented Advisor
by Blueleaf
8M ago
Julie Pinkerton, CEO and Founder of ClientFirst by Evozen noticed a couple of trends that have likely affected your business in the recent years. First, clients are moving to other parts of the country well before their retirement years. This wave of movement has created interesting challenges for financial advisors looking to continue to serve these clients to the fullest.  Second, the demographics of the average financial advisor’s client roster is changing rapidly. For many clients, this means their financial needs and experience preferences are likely different from those the advisor ..read more
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Engaging Clients By Building An Innovative Experience Using Purposeful Design
The Augmented Advisor
by Blueleaf
9M ago
H. Adam Holt, CEO and Founder of Asset-Map is not the first financial advisor to have had an epiphany that led to a revamped approach to how we worked with his clients. But, he just might be the guy who's quest to design a client experience that led to the most meaningful impact for the wealth management industry to date. As you'll hear in this episode of the podcast, Adam and his team at Asset-Map have made a key discovery about the business of wealth management. We are in the "process as a service" business. Financial advice isn't just being a resource for clients and managing assets. It is ..read more
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How Financial Advisors Can Leverage Technology To Remove Complexity From Their Clients Lives
The Augmented Advisor
by Blueleaf
11M ago
Ryan George, CMO of Docupace made an astute observation that "the industry has let the complications of the wealth management experience flow down to the client experience unnecessarily" and in this episode John Prendergast and Mike Langford joined him in-person for a conversation to unpack that assertion. The trio also dove into several ways that financial advisors can leverage technologies, including emerging AI tools like ChatGPT and Google's Bard, to improve their clients' wealth management experience. Resources From This Episode: The Surprising Value of Personal Advice - Episode 7 of the ..read more
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Defending “Financial Planner”s and Building the 4th Great Profession
The Augmented Advisor
by Blueleaf
1y ago
James Lee, the new President of the Financial Planning Association (FPA) explains why financial planners are the 4th great profession alongside doctors, lawyers, and clergy. James talks about his advocacy for of financial planning and specifically mounting a legal defense of the term “financial planner”. He talks about his own values and practice led him down this path. And he shares his vision for the future of the profession. If you’re a financial planner, I think you’ll agree James is exactly who you want advocating for you. Resources From This Episode: Lee Investment Management - James is ..read more
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Why Banking As A Service Is The Next Frontier For Financial Advisors
The Augmented Advisor
by Blueleaf
1y ago
Scott Wetzel, CEO of SkyView Partners and SKYVIEW 1 and Jason Henrichs, CEO of Alloy Labs Alliance and host of the Breaking Banks podcast share how RIAs and independent financial advisors are gaining access to banking solutions for their clients that were previously only available via wirehouse advisors. The rise of banking as a services for financial advisors holds immense promise for enhancing the wealth management experience for clients. Jason and Scott also shared their thoughts on the failure of Silicon Valley Bank (SVB) and what it means... or doesn't mean for banking solutions offered t ..read more
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The Trend Toward The Personalization Of Investing At Scale
The Augmented Advisor
by Blueleaf
1y ago
Episode Guests: Katie Hendrix,  Senior Researcher and Vice President at Dimensional Fund Advisors Shawn Jaberzadeh, Vice President at Dimensional Fund Advisors Historically, it has been incredibly labor intensive for financial advisors to deliver bespoke investment management to their clients. Until recently, even large companies like Dimensional Fund Advisors (DFA) required a minimum account balance of $20 million for their separate managed account (SMA) offering. However, advances in technology and a shift in demand from clients has led DFA to create a solution that is set to democrat ..read more
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Avoiding Compliance Headaches The New SEC Rule Changes Will Create For Financial Advisors
The Augmented Advisor
by Blueleaf
1y ago
Ivan Barretto, Founder and Managing Director of RIA Compliance Concepts shares how financial advisors and RIA firms should adapt to the new SEC rules on "Outsourcing By Investment Advisors" and "Cybersecurity Risk Management". As a former regulator, Ivan explains what to expect should the SEC or a state regulator decide to audit your financial advisory firm. Resources Mentioned In This Episode How Financial Advisors Are Leveraging Outsourcing And What The SEC Has To Say About It - In this episode of the Augmented Advisor, Laura Gregg from FlexShares ETF shares insights about advisors' use of ..read more
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