Summary Seb from Soba Private Label shares his journey from being an in-house marketer to starting his own agency. He discusses the challenges of transitioning to agency life and the importance of positioning and copy for agencies. Seb also shares the lessons he has learned in the first year of running his agency and offers advice for those starting their own agency. He emphasizes the need for cash flow, watertight contracts, and direct debits. Seb also highlights the importance of seeking support and advice from the startup community and the value of productized services. He concludes by sha ..read more

Chris Simmance, The Agency Accelerator, speaks with Ginny Nicholls from Interim Digital on the digital agency podcast, delving into the transformative world of agency growth through external partnerships. They explore the unique model of Interim Digital, a collective of seasoned agency freelancers, and its mission to bolster agencies with senior-level support on demand. The conversation illuminates the evolving agency landscape, highlighting the strategic advantage of integrating freelance expertise to enhance capacity and skill sets without the commitment of full-time hires. Nicholls shares i ..read more

Summary In this episode, Chris Simmance interviews Rin Hamburgh, the founder of RH and Co., a strategic brand copywriting agency. Rin shares her journey of starting and growing her agency over the past seven years. She emphasizes the importance of working with expert-led businesses and the value of industry expertise in content creation. Rin also discusses the challenges of AI in the industry and the need for human expertise. She highlights the process of strategic brand copywriting and the importance of listening to experts. Rin shares her experiences of resilience and continuous improvement ..read more

Summary In this podcast episode, Chris Simmance interviews Natalia Talkowska, the founder of Natalka Design. They discuss Natalia's journey in the industry, the importance of visual storytelling, and the power of connections. Natalia shares advice for aspiring agency owners and emphasizes the need to believe in oneself. She also highlights the value of collaboration and networking in the industry. The episode concludes with a discussion on the importance of building systems and organization within an agency. Takeaways Visual storytelling is a sought-after skill in today's complex business l ..read more

Summary In this conversation, Chris Simmance interviews Shane Hodge, CEO and co-founder of The Camel Co, a Duda platform major solutions partner based in the Philippines. They discuss the agency's journey and how they have adapted to post-COVID challenges. Shane shares the key driver for their transformation, which was moving away from a master-slave relationship with clients and focusing on value-added partnerships. They also explore the importance of niche specialization and the rise of consultative selling in the digital marketing industry. Shane emphasizes the need for leaders to empower ..read more

Chris Simmance, The Agency Accelerator, speaks with Trenton Moss from Team Sterka in a captivating podcast episode. Moss, celebrating two decades of agency experience, shares his journey from founding and growing his own UX agency to its eventual acquisition. He candidly discusses the challenges and triumphs of agency life, including a significant revenue uplift from a successful client leadership program he implemented. This program, focusing on emotional intelligence and client engagement, not only enhanced revenue but also fostered a flourishing agency culture. Post-acquisition, Trenton fou ..read more

Summary In this episode, Chris Simmance interviews Paul, the creator, director, and co-founder of Hard Numbers, a PR agency. They discuss various topics, including setting up the agency, delegating creative decisions, success and growth, lessons learned, personal challenges, and the importance of communication and support. Paul shares his experiences and insights, highlighting the significance of having the right business partner, building a talented team, and managing personal and professional challenges. The conversation emphasizes the value of open communication and empathy in the workplac ..read more

Chris Simmance, The Agency Accelerator, speaks with Alexis Wilkie, associate director at herd digital, a recruitment agency specialising in digital marketing. In their insightful conversation, they reminisce about their long-standing professional relationship and delve into the intricacies of the recruitment world. Alexis sheds light on the evolving landscape of digital marketing roles, the reasons why people change jobs, and the importance of treating employees with respect. Drawing from his extensive experience, Alexis emphasises the value of open communication between recruiters and agencie ..read more

In this conversation, Chris Simmance interviews Becky Simms from Reflect Digital. They discuss the changes and developments that have occurred in the agency over the past year. Becky shares insights into the formation of the Human First Collective and the decision to step out of the lab group. They also explore the challenges and opportunities in the industry, including the importance of understanding audience behavior and the rise of video content. Becky highlights the significance of professional development and leadership in navigating change and shares her vision for the future of the agen ..read more

Chris Simmance, The Agency Accelerator, speaks with Kate from Barcelona, Spain, about her journey from relocating for love to building an agency specializing in employee advocacy on social media. Kate emphasizes the value of employee advocacy for businesses of all sizes, explaining how it can increase visibility and attract and retain talent. She advises agency owners to practice what they preach, implementing the same strategies they offer to clients. Tune in to the next episode to hear more agency leaders' stories and lessons learned ..read more