Fall is upon us, which means the holidays are soon to follow. For business owners, this time of the year is filled with opportunity – opportunities to develop your brand and capture a new wave of customers in the process. Of course, the competition is fierce during the holidays, especially as we near Black Friday and Christmas. That means SMB owners and online retailers must be ready to optimize their web presence to the extent they can. By strengthening your website, ad marketing, e-mail marketing and social media marketing channels, you’ll give your business a fighting chance to rise above t ..read more

Auditing Website Basics: The Rules Every Business Website Should Follow Developing a business website is difficult work. To be frank, it’s a job that most small business owners aren’t prepared to handle on their own. The job is only getting tougher, too, as Google is constantly raising the bar on what constitutes a high quality, trustworthy site. And every business owner should want a website that Google considers trustworthy because those are the sites that secure top ranking spots. If your site isn’t performing as well as it should, the problem (or problems) may be basic. With so many elemen ..read more

How to Write  a Better Blog Blogging, it’s not why most people get into business, but written communication remains an important part of customer acquisition. And online, that means writing high quality blogs, articles and landing page content to help send the signals to Google that will equal long term SEO success. With today’s tech-based, always-online economy, the value of good writing may not be obvious. That’s where we’ll start before addressing how to write a more effective piece of website content. A 24/7 Salesman: The value of an expert blog Without a website, companies are passin ..read more

If you’ve just launched a business website – or are about to launch one – your work is just beginning as the site’s owner. With millions of e-commerce and professional sites already online, it’s a real fight to get new websites noticed. In fact, it’s impossible to gain traction online without an effective SEO plan in place. That’s because search engines are picky when determining which pages to rank – those with better SEO fundamentals are much more likely to snag those coveted top spots. https://youtu.be/w7Bdz9JOqVg But that only raises another question – how can business owners get started w ..read more

For anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode of the IMCH, we are taking an in-depth look at how to balance AI tools like ChatGPT and your website, content or SEO efforts. There is a lot  of very dangerous misguided implementations ideas so we wanted try and stay ahead of it and let you know what we think you should be doing and how to used this very powerful tool, but do it in a manner that you don’t blow yourself up. Do not ..read more

Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its latest includes major work to its search engine content guidelines. We’ll take a closer look at this latest update and what website owners will need to do in response.  A few notable changes in Google’s newest content update  The bulk of the newest update concerns Google’s E-E-A-T (formerly E-A-T) standard. Before we dive in ..read more

When it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic SEO an integral part of the website. As the owner of a company that offers SEO services as well as web design and web hosting, let’s talk about some ways you can get started today. What is SEO?  And Why Does SEO Matter? Basically, utilizing SEO optimizes your website content to present it or feed it to the search engine in the best possible ..read more

As many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart.  So in this week’s podcast, we go through and unpack what that should look like and what you should be focusing on to set up a long-term sustainable strategy. What Business is NOT Doing When It Comes to Digital Marketing. So sometimes it’s good to start in a place that highlights what we are not doing. There are 10 things that business owners don’t do or overlook. Really understand who your customer is first and foremost. Then think about who you want ..read more

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I often hear what I do is voodoo or some kind of magic. Simply that is not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each page. Step One: Define Objectives. Coming off my last topic of Keywords this should be fairly easy to do. Figure out the core words you want to rank on and write them down and put them next to your monitor. They should be the forever guiding principles of how you want to run your website. For us, it is SEO and Web Design and I am go ..read more