Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece
3M ago
In this latest episode Hots Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most iconic Games of all times, including Hasbro's stable of Family Games such as Monopoly. Clue/do, Risk, Game of Life and many more.  Unusually Steve also acknowledges working on the worst selling board game of all time, as well as the best. Listen to hear more about this. If you'r ein the business of Games this is a must listen episode ..read more
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Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece
3M ago
Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show and market data released at this time gives an analytical outlook on the key drivers and trends of the European Toy market for 2024.   Sign up for our free Email Newsletter here: www.ToyIndustryJournal.com  ..read more
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Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece on behalf of RG Marketing Ltd.
5M ago
2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities for their homebound children. 2022 and 2023 were significantly worse years for the Toy trade. The question now is what happens in 2024? Host Steve Reece talks through the factors affecting Toy market performance in 2024 in this latest episode.    For more Toy business analysis, check out our Linked In newsletter here: https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441 ..read more
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Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece on behalf of RG Marketing Ltd
6M ago
In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company ..read more
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Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece (Toys) on behalf of RG Marketing Ltd
7M ago
Many companies in the Toy business grow via acquisition. Company owners often want to sell up and retire or move onto other pastures. In this episode we take a look at some of the biggest Toy acquisitions of all time, we look at why and how Toy Cos are bought and sold and we discuss the details of the process of buying or selling. Maybe you have a Toy business you want to buy or sell, or maybe you just want to understand how company sales work in the world of Toys, either way this episode will have something for you ..read more
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Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece on behalf of RG Marketing Ltd.
8M ago
In this latest episode host Steve Reece talks to Kate Scott & Declan Fahy, the Founders of Holo Toyz. Their company aims to inspire creativity and imagination via augmented reality technology. Kate stated "At our core, we believe that children should be able to experiment, play and learn through emerging technologies in a kid-safe environment away from the open web, whilst not losing touch with the physical world." We discuss this proposition, and the path from starting the business, through raising funding to achieving distribution for HoloToyz products.  This episode is a must liste ..read more
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Ep 100 - How To Recruit Good People & Find New Job Roles In The Toy Business
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece
10M ago
Join Steve Reece in a deep dive into the toy industry's recruitment nuances. Drawing from over a decade as a consultant, Steve unveils key strategies for companies to recruit effectively and tips for candidates to land their ideal roles. Whether you're hiring or job-hunting, discover invaluable insights to navigate the toy business world. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help yo ..read more
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Ep 99, Gift & Hobby Distribution Channels
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece
1y ago
Guess what – people have been buying Toys for adults for a very long time. Even though the ‘Kidult’ thing is the big thing nowadays, hobbyits sand people buying Toyetic gifts for adults have been around for a long while. Listen in to Episode 99 as we look at these adjacent areas in more detail ..read more
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Ep 98 - How The Toy Industry Clears Excess Inventory
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece
1y ago
A few episodes back we looked at why excess inventory is so dangerous - in this episode we move on to look at the practicalities of how our industry manages excess inventory, where they sell it, how it works and some major banana skins to watch out for when selling clearance stock ..read more
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Ep 96, 5 Characteristics Of Best Selling Toys & Games
Playing At Business - toy & game business podcast with Steve Reece
by Steve Reece
1y ago
There are some recurring characteristics of best selling Toys & Games. In this episode we run through the 5 most important features. This is not so much creative inspiration as it is a ticklist for new Toy & Games products in development ..read more
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