I have a confession. When it comes to attracting your target market, I think headlines that use questions are the hardest working headlines you can ever use. Why? Because when we see a question, in the back of our minds, we are answering Yes, No or Maybe. When it comes to generating enquiries, all of those answers are great – even a No. Answering No immediately screens out people who aren’t interested in your product or service. That’s a desirable outcome. While a Yes or a Maybe response will draw readers in. As they are scanning or reading your marketing content, they will continue to evaluat ..read more