FOILING | EMBOSSING | SPECIALTY COATINGS | ENVELOPES | FOILING|EMBOSSING|SPECIALTY COATINGS|ENVELOPES| FOILING | EMBOSSING | SPECIALTY COATINGS | ENVELOPES | After a four-year break, the European LabelExpo for the package printing industry was held in Brussels, Belgium, on September 11-14, 2023. This exceptional, four-day show hosted 35,889 visitors from 138 countries and featured more than 250 flexible packaging, digitalization, embellishment and automation product launches and 637 exhibitors. There were numerous opportunities to connect, network, and share ideas about the latest packaging a ..read more

At Parkland Direct, we are driven to create intriguing envelopes for our clients. Envelopes that get opened! One of the most proven ways to achieve this is through Haptics—the science of human touch.   Numerous studies show a powerful correlation between the brain and touch. Hands are sensitive, highly-developed instruments of touch and have the greatest density of tactile receptors in your body. Fingertips serve as “sensation amplifiers,” and touch can even influence people’s connection to your brand.   Using Haptics to Influence Customers Since all direct mail is tangible, incorpo ..read more

Parkland Direct, an industry leader in high-volume, lithographic envelope manufacturing, has achieved G7® Master Facility Qualification of its integrated color management system for producing litho-offset envelopes. On August 13-15th, Parkland representatives, Steve Rorer and Philip Harrison, attended Idealliance’s® G7 Expert and Professional Training certification hosted by IWCO Direct® at their beautiful corporate headquarters in Chanhassen, Minnesota. The training was led by Don Hutcheson, inventor of the Idealliance G7 method and president of HutchColor, LLC. Idealliance is a global, non ..read more

Forest, VA (June 2019) Parkland Direct, an industry leader in high volume lithographic envelope manufacturing, has achieved G7® Master Facility Qualification of its integrated color management system for producing litho-offset envelopes at its Forest, VA facility. G7® is an industry-leading set of specifications from Idealliance® for achieving visual similarity across all print processes. It is a global standard widely used to measure the color accuracy on any output device. G7 Master Status indicates that the facility has calibrated certain equipment and systems to G7 gray balance and neutra ..read more

FOILING | EMBOSSING | SPECIALTY COATINGS | ENVELOPES | FOILING|EMBOSSING|SPECIALTY COATINGS|ENVELOPES| FOILING | EMBOSSING | SPECIALTY COATINGS | ENVELOPES | On June 14-16, 2022, at the Minneapolis Convention Center, the Association for PRINT Technologies (APTech) and the Foil & Specialty Effects Association (FSEA) will team up to bring AMPLIFY, the first event of its kind that will focus solely on print embellishments. This three-day show will be an exhibition of significant contributors in the print and finishing industry and highlight the latest technologies available for printers, fi ..read more

Being an industry leader in high-volume lithographic envelope manufacturing, Parkland Direct is excited to announce our president, Clint Seckman, has been elected to the Association for PRINT Technologies’ (APTech) Board of Directors. The election was held during APTech’s mid-December meeting. APTech’s Board of Directors is comprised of industry professionals who embrace the entrepreneurial spirit, are not afraid of new ideas and perspectives, and realize that for our industry to thrive, change is needed in our approach and attitude. Clint is a longstanding leader at Parkland Direct. Parkland ..read more

There is a misleading stigma in the lithographic printing industry that the print quality of sheet-fed technology is superior to web-offset. While both applications have their strengths, some statements made about the differences between the quality of sheet-fed and web-offset are misleading, at best, and often just plain false. We find these statements and thoughts are primarily within the United States and do not seem prevalent in Europe. At Parkland Direct, we know this firsthand due to operating both the latest and greatest sheet-fed presses alongside modern web press technology. As a res ..read more

Hot foil stamping on envelopes is an excellent way to increase value and recognition and build trust for your brand. In direct mail marketing, silver, copper, or gold foil is often used and occasionally in conjunction with embossing. When incorporated with litho-offset printing, foil stamping delivers beautiful, eye-catching envelopes. Stamping and embossing are just the beginning of hot-foil’s capabilities. We have previously blogged about the value foil stamping brings to your brand in direct mail. Now we will review some lesser-known, but equally impressive, features that can be incorporat ..read more

“MiraFoil UV metallic coatings are overprintable and perfect for premium folded boxes, labels, and other printing applications.” - Timo Kondziela, Global Head of Marketing at ACTEGA  In the graphic arts industry, the application of foil is one of the best ways to heighten the value of your brand and have a positive effect on your ROI. This proves especially true with envelopes for direct mail. There are many different varieties of foil; hot, cold, and even “Liquid Foil”. Each with their own application process and appearance. With the variety of options available, it can become difficu ..read more

Parkland Direct prides itself on quality and consistency with every printed job to ensure total customer satisfaction. Our quality tracking system, pressSIGN, utilizes state-of-the-art software that allows us to deliver exactly what customers want and expect. When producing projects with quantities into the tens of millions, the human element must be removed from the color control process to ensure the first envelope looks just like the last. This advanced software provides a unique dynamic density adjustment to fully correspond with any Pantone or process color, allowing us to easily achieve ..read more