A new era of music fluidity is here
MIDiA Research Blog » Snapchat
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2d ago
What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic ..read more
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BeReal: The app’s missed entertainment-fandom opportunity
MIDiA Research Blog » Snapchat
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2w ago
By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see ..read more
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Snapchat and TikTok: The hAIghs and the lows of AI in social
MIDiA Research Blog » Snapchat
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2M ago
Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment ..read more
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Watch Together: BT Sport adapts to lockdown, offering synchronised group streaming
MIDiA Research Blog » Snapchat
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3M ago
The pandemic-enforced prohibition of fans in attendance at sporting events has weakened the viewing spectacle, forcing rights holders and operators to experiment with the viewing experience. The NHL pioneered ..read more
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Instagram continues to perform strongly despite inconsistent brand identity
MIDiA Research Blog » Snapchat
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3M ago
Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends ..read more
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Social media is becoming a social studio
MIDiA Research Blog » Snapchat
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3M ago
Social media platforms have spent the past decade redefining what it means to be a visual creator. They are now on the cusp of doing the same with music. TikTok has announced a wave of new features , including ..read more
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The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes
MIDiA Research Blog » Snapchat
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3M ago
The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition ..read more
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Facebook just got into social music; the industry should take note
MIDiA Research Blog » Snapchat
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3M ago
Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music ..read more
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Is the rising popularity of the BeReal app proof that raw authenticity is the social media trend of 2022?
MIDiA Research Blog » Snapchat
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3M ago
‘Genuineness’ is trending on TikTok at the moment. Influencer celebrities have risen to fame because of their transparency and relatability, from the likes of Brittany Broski sharing candid, unfiltered ..read more
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What Snapchat is getting right about the future (and why music should pay attention)
snapchat blog by MIDiA Research
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3M ago
The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s ..read more
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