User-centric versus feature-centric: the future of social platforms
MIDiA Research Blog » Snapchat
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1w ago
TikTok shook the social world two years ago by introducing its classic user-generated content (UGC) video feed and a suite of creator tools, thereby becoming a runaway success. Since then, innovation has ..read more
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BeReal success: where is the popular app headed?
MIDiA Research Blog » Snapchat
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1w ago
As of the end of August 2022 , BeReal was reported to have 10 million daily active users , not to mention that the app was number one in Apple’s App Store’s free app list in July (in Australia, the ..read more
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Snapchat and TikTok: The hAIghs and the lows of AI in social
MIDiA Research Blog » Snapchat
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1w ago
Thanks to the record-breaking success of OpenAI’s ChatGPT, all eyes are on artificial intelligence. From generative AI to social media filters, consumers have a growing expectation from entertainment ..read more
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Is Mastodon the beginning of the social platform revolution?
MIDiA Research Blog » Snapchat
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1w ago
Elon Musk’s takeover of Twitter last week has raised serious questions about the future of the app, and about the future of social platforms overall . As the likes of TikTok move social into the category ..read more
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BeReal: The app’s missed entertainment-fandom opportunity
MIDiA Research Blog » Snapchat
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1w ago
By the end of 2022, the novelty of BeReal’s uniquely ‘authentic’ take on social media was spreading like wildfire across the internet. Consumers and the industry alike were watching closely to see ..read more
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A new era of music fluidity is here
MIDiA Research Blog » Snapchat
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1w ago
What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic ..read more
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Snap’s attempt to be the real creator-focused MVP
MIDiA Research Blog » Snapchat
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1w ago
On August 1st, 2023, Snap announced its Lens Creator Rewards program that will see to rewarding the creators / creator teams behind top-performing Lenses on Snapchat. This is yet another push in favour ..read more
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Here is how livestreaming can pay its way in 2024 – and creators will not like it
MIDiA Research Blog » Snapchat
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1w ago
Twitch has become the latest company to provide a sobering outlook for the creator economy. On Wednesday (January 11th, 2024)chief executive Dan Clancy confirmed press rumours that Twitch would be cutting ..read more
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Social is the new streaming… but the cracks are already showing
MIDiA Research Blog » Snapchat
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1w ago
When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading ..read more
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Social is the new streaming… but the cracks are already showing
MIDiA Research Blog » Snapchat
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1M ago
When streaming first overtook music, it did so by force. Audiences quickly latched on to the freedoms of digital life and the accessibility of music on the internet. Piracy was on the rise and downloading ..read more
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