The post Psycle doesn’t focus on data in class, but on the feelgood factor. Move your body + free your mind. appeared first on Ride High Magazine ..read more

“Gyms remain hesitant to embrace this huge, happy opportunity to expand their reach. What are we waiting for?” For as long as I can remember, the fitness sector has pushed a ‘no pain, no gain’ message of physical transformation; indoor cycling has arguably been among the sector’s worst culprits. Could it be that mindsets are finally changing? From the conversations we’ve had for this edition of RIDE HIGH, it would seem so – among consumers at least. On page 36, boutique operator and former IHRSA chair Carrie Kepple says the post-pandemic consumer is pushing back against physical perfection ..read more

To sell any product, you must be constantly tapped in to changes in consumer mindset, evolving your positioning and messaging around emerging needs and desires. That’s basic marketing. Since the fitness industry was founded, it has sold physical perfection. And maybe, to a point and for a while, that was OK; those who achieved it certainly became hooked for life, even though it remained far too distant a goal to sustainably motivate the majority. Things are notably different now, as a convergence of important external forces encourage our sector to establish a new ‘why’ in consumers’ minds ..read more

What originally drew you to BODY BIKE? Nowadays I’m hugely passionate about indoor cycling, but 20 years ago I came at things from a design perspective. I used to work in the furniture industry, and prior to that had been involved in the design of other products too, from textiles to fashion accessories and glasses. Design has always been my first love and forte.  “We believe even the best can always be better. We’re constantly creating, which is what makes my job fun” At the time, the model was the BODY BIKE Classic. I was fascinated by its quality, but believed a few design ..read more

The post Meditation Ride With Yoga Music appeared first on Ride High Magazine ..read more

The post Ride, Barre, Reformer, HIIT and Yoga classes are all on offer at Psycle’s Oxford Circus flagship. appeared first on Ride High Magazine ..read more

The post The new BODY BIKE Phantom will be unmasked at FIBO 2024. Are you ready for the big reveal? appeared first on Ride High Magazine ..read more

Meet our experts: Oliver Patrick, Daphne Feller, Daniel Callow and Michael Hosking “Physical markers are very often intangible to people,” says Oliver Patrick, co-founder of clinical wellbeing academy FuturePractice. “I can’t get someone out of bed on a cold Wednesday morning to go and increase their VO2 max by 3 per cent, because it doesn’t mean anything to them.  “Neither can I tell them with certainty what the long-term physical outcome of their exercise will be. It’s so intangible, so immeasurable, that it isn’t worth talking about for most people.  “From the first time someone ..read more

The post 10-minute Arms & Shoulders Finisher | Add-on to ANY workout appeared first on Ride High Magazine ..read more

All photos ©Barbara Chancey Design Group Lighting, when used correctly, has the power to create specific moods, trigger deep emotional responses, improve physical comfort and enhance mental wellbeing. Today’s fitness culture is tapping into this psychological dimension, combining illumination techniques to create flow and develop the right mood within each space and class. “Brightness, colour and texture can mark pivotal moments in a workout; it’s hugely powerful when lighting and sound work in harmony” When instructors need a high-energy vibe to get the party started, a dazzle of kinetic lig ..read more