Reading Time: 4 minutes Marketing Attribution Software Solutions (MASS) offer businesses comprehensive coverage against mobile ad fraud, a growing threat to advertising investments. With the ability to detect suspicious activity through advanced algorithms and machine learning, MASS can protect businesses from fraudulent mobile ad activity such as click fraud, app install fraud, and impression fraud. Integrating with popular advertising platforms and offering advanced tracking and reporting capabilities, MASS can help businesses optimize their mobile advertising campaigns for maximum ROI. By s ..read more

Reading Time: 3 minutes Technology is constantly improving itself and adapting to the needs of consumers and it is clearly seen that mobile phones are the exalted champion in generating website traffic for years among other mediums. However, due to the portability and generous interaction options, mobile phones are also becoming the playing field for illegal fraudulent activities. Besides the capabilities of mobile phones, fraudsters are attracted to this technology because of its ever-growing market share. Thus, if you are advertising in the mobile market, you have a 10% chance to be a victim ..read more

Reading Time: 3 minutes From just pixels jumping around on a fat screen, accompanied by some beeps and bops to fast pacing action-packed 3D immersion generators filling the palms of your hands anywhere and anytime, the evolution of the game industry seems like it will never hold itself on converging with our daily lives. However, as with every rapidly evolving industry, its form is shaped by the trends and demands of the masses, in this case, cryptocurrencies and NFT’s decides their final product yet. But how do companies integrate the business models of those technologies into one of the most ..read more

Reading Time: 3 minutes Before laying any lines about Mobile Ad Fraud and SDK Spoofing, the very first thing to have in mind is that in digital marketing, fraudulent activities are financial investment for fraudsters too. To show the reality of the situation, even policymakers and governments are onto this subject matter, taking precautions and educating the sector, more info here. What is SDK Spoofing? If the ad campaign is juicy enough for fraudsters, they will be highly incentivized to inject themselves into the ad campaign and make money out of the CPI while also corrupting the much-neede ..read more

Reading Time: 10 minutes Google has a zero-tolerance policy against mobile ad fraud and constantly monitors apps to ensure no fraudulent activity occurs. When Google finds an app engaging in ad fraud, it is swiftly removed from Google Play. The app developer is then given a warning and may face further action if the issue is not addressed. Google also aggressively pursues any financial losses incurred due to the mobile ad fraud and may take legal action against the app developer. Here are 16 Apps Removed from Google Play Due to Mobile Ad Fraud. •  Quick Note Quick Note, a popular note-tak ..read more

Reading Time: 3 minutes Advertising fraud is on the rise these days. In the face of this situation, which negatively affects advertisements and brands, it is possible to work with solution partners. If your ads have signs like an increase in clicks, low conversions, high bounce rates, low performance, low page views, and low session time, you need a mobile ad fraud solution. 1. Increase in Clicks An increase in clicks from mobile users due to mobile ad fraud is a growing problem for digital marketers. Mobile ad fraud is when fraudulent clicks are generated through automated software or scripts ..read more

Reading Time: 4 minutes As mobile devices become ever more commonplace, mobile ad fraud is expected to become more prevalent in the coming years. By 2023, it is predicted that mobile ad fraud will be more sophisticated, more widespread, and more difficult to detect and prevent.  Due to the complexity of mobile devices, it is increasingly easy for fraudsters to target vulnerable users and manipulate the data. This data manipulation enables them to generate fake clicks and impressions, which can then be sold to publishers and advertisers.  In addition, the use of artificial intelligenc ..read more

Reading Time: 3 minutes All publishers want a website with lots of traffic and lots of traffic in a website makes it a preferable option for advertisers too. There are many ways to create traffic such as providing quality content or publishing the content in a timely manner but the traffic websites get might not be favorable sometimes. Most of the invalid traffic happens when bots start to engage with the website or content. Typically, the action is considered neutral or beneficial but some harmful bots might be posing as beneficial bots too. According to Statista, invalid traffic ranged from ..read more

Reading Time: 3 minutes The successful operation of a marketer in the digital marketing sector requires concentration on mobile marketing according to current market information, market segmentation and future market trends, but mobile marketing is also subject to high market concentration, just like digital marketing in general, making it a delicious field of operation for fraudsters. In this blog post, we will try to explain the important topics such as understanding mobile ad fraud in general, detection of mobile ad fraud and thus, managing a healthy marketing campaign. What is Mobile Ad Fr ..read more

Reading Time: 3 minutes Starting from the introduction of PPC (Pay Per Click) advertisement revenue model in the late 90s to mobile apps shaping the future of digital advertising in the 2020s, the digital marketing industry is fighting a war with an insidious enemy, ad fraud. However, the sophistication of ad fraud tactics used in the mobile advertisement industry forced authorities and advertisers due to its alarming rate of frequency and magnitude. Ad fraud is fueled by the growth and reach of the Internet and mobile devices have increased this ratio a considerable amount. This huge inclinat ..read more