Beyond Installs: Understanding and Enhancing Post-Install Metrics
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by Umay
2M ago
You’ve done the hard part—your app or game has made it to users’ devices. But what happens next? This is where the real challenge begins.... The post Beyond Installs: Understanding and Enhancing Post-Install Metrics first appeared on AppSamurai ..read more
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The Rising Popularity of Alternative App Stores
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by Umay
3M ago
In recent years, alternative app stores have become increasingly popular, offering app owners and developers new ways to reach audiences that might otherwise be hard... The post The Rising Popularity of Alternative App Stores first appeared on AppSamurai ..read more
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Apple’s AI Revolution: iPhone 16, iOS 18, and Apple Intelligence Unveiled at Glowtime Event 2024
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by Umay
5M ago
Apple’s “Glowtime” event on September 10, 2024, marked a significant pivot towards AI integration across its product lineup. As a tech analyst who’s covered Apple... The post Apple’s AI Revolution: iPhone 16, iOS 18, and Apple Intelligence Unveiled at Glowtime Event 2024 first appeared on AppSamurai ..read more
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Benefits of Leveraging ASO with ASA | AppTweak x AppSamurai
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by Guest Author
5M ago
– Guest blog by Sukanya Sur, Content Marketing Manager at AppTweak App Store Optimization (ASO) and Apple Search Ads (ASA) are crucial components of a... The post Benefits of Leveraging ASO with ASA | AppTweak x AppSamurai first appeared on AppSamurai ..read more
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An Essential Guide to OEM Ad Formats in 2024
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by Ashley
7M ago
6 MIN. READ In the world of AdTech, OEM stands out as a powerful strategy thanks to its deep integration within the mobile device ecosystem. Through this unique approach, advertisers receive unprecedented access to users via multiple touchpoints, ensuring high levels of engagement not available with traditional mobile advertising. Here, we’ll look at why OEM ads are transforming into a vital tool for advertisers and the different ad formats available. Understanding OEMs OEM advertising involves partnering with device manufacturers to place ads right within the device. In other words, ads can ..read more
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Stars, Stripes, and Sales: Why’s 4th of July is Crucial for E-Commerce Apps
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by Metehan
7M ago
4 MIN. READ Known as Independence Day, the 4th of July is a popular holiday in America filled with fireworks, barbecues, and American patriotism. In addition to the festivities, this holiday has become a crucial time for e-commerce to drive sales, engage customers, and build brand loyalty. Let’s look at different tips and tricks to help you make the most of this holiday! Consumer spending booms 4th of July is typically a time when Americans open their wallets wide. Food, drinks, patriotic decorations, and summer apparel account for an impressive amount of consumer spending. NRF says 87% of Am ..read more
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Score Big: 4 Proven Mobile UA Strategies for Euro 2024 and Olympics 2024
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by Umay
8M ago
4 MIN. READ With billions of viewers watching, major sports events like Euro 2024 and the Olympics are great opportunities for app growth. Besides getting global attention, these events also see a spike in app usage, making them perfect for user acquisition teams. Here are 4 core strategies you can use to grow your app and capitalize on the massive audience engagement. Let’s start the(UA) games! First, here are some statistics: The 2020 Tokyo Olympics drew more than 3 billion viewers. (Cox Media) In 2020 games, 57% of people consumed Olympics content on their smartphones or tablets. (Cox Med ..read more
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Meet AdAttributionKit: Are We Saying Goodbye SKAdNetwork?
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by Umay
8M ago
4 MIN. READ WWDC 2024 brought many exciting updates within the Apple ecosystem, and for those in AdTech, AdAttributionKit was the star of the show. The successor to SKAdNetwork, AdAttributionKit is a new iOS framework designed to enhance ad attribution while prioritizing user privacy and providing developers with substantial updates and improvements. Let’s dive into it! First of all, let’s make it clear that SKAdNetwork is still here. Apple announced that AdAttributionKit has “full interoperability with SKAdNetwork”, meaning that it is built upon SKAdNetwork’s foundation with enhancements tha ..read more
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All About Apps #6: Leveraging Data to Combat Ad Fraud in Mobile UA
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by Metehan
9M ago
< 1 MIN. READ     In this Episode In this episode of the “All About Apps” podcast, we dive deep into the world of mobile user acquisition (UA) with a focus on a critical issue – ad fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Adjust), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz.  With this amazing panel of industy experts in mobile ad fraud prevention and data analytics, we explore how leveraging data can effectively combat fraudulent activities in mobile UA campaigns. In this episode, you’ll  learn about, Metrics to watch for fraud d ..read more
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13 Mobile App Analytics Tools: Which is The Best One for You?
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by Umay
9M ago
With the rise of the digital age, app owners and marketers are increasingly driven by the need to understand the impact of their work. It’s important they get feedback and get actionable insights to refine their strategies. If you’ve ever wondered about the effectiveness of your app—how it influences users, how many people benefit from it, and through which channels they discover it—mobile app analytics is the answer. With mobile app analytics, you get a comprehensive data set and roadmap. Analyzing and shaping your marketing strategies require these tools. No matter if you’re a marketer, a d ..read more
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