Ever wondered if your chosen advertising channels are as effective as they seem?  According to our latest advertising trends survey, marketers are prioritizing audience-relevant channels. Yet, based on our 2023 Ad Fraud Report findings, marketers are also in the dark about the true scale of ad fraud rates within these channels. In this article, we provide clarity once and for all by sorting fact from fiction when it comes to ad fraud rates ..read more

Are you -- like many other advertisers and marketers -- struggling with the weight of manually reviewing websites for ad placements and double-checking potentially fraudulent audiences through IPs?  ..read more

Not content with just faking clicks and impressions on the average website with display ads, fraudsters are also using sophisticated ad fraud techniques to fake traffic from mainstream apps ..read more

When it comes to marketing campaigns, advertisers and marketers alike are keen to make their investment back with a good return on ad spend. In fact, they spent over $567 billion on digital advertising in 2022 to make this happen.  ..read more

Last year, ad fraud was reported to cost advertisers $81 billion in losses. Now, in 2023, this figure is predicted to increase by 25% to a colossal $100 billion. Coupled with the fact that global digital ad spending is expected to surpass $626 billion in 2023, you’d expect advertisers to be on high alert to prevent fraudsters’ tricks.  ..read more

The rise of automated chatbots powered by artificial intelligence (AI) -- such as ChatGPT -- presents digital marketers with an endless number of opportunities, including generating quicker, cheaper ad content.  ..read more

Ad fraud is like a game of cat and mouse. Fraudsters use ever-evolving tactics, techniques, and technology to perform ad fraud, profit from it, and circumvent traditional ad fraud protection measures to stay ahead.  ..read more

What many marketers suspected for a long time has finally been confirmed: Organic traffic fraud, or invalid traffic, harms SEO ..read more

Proxy traffic in and of itself isn’t a bad thing -- internet users have been using proxies for many years to evade location-based rules and protect their identity. In the hands of fraudsters, however, the use of proxies poses huge threats to advertisers, their campaigns, and their ad spend.  ..read more

When the marketing team of IMF Smart Education identified fake clicks and leads in their campaigns, they realised they no longer could keep up with an internal manual detection system ..read more