TL;DR: Up to 28% of online traffic may be fraudulent, affecting key metrics like CTR and website traffic. Ditch vanity metrics for those that reflect true performance to avoid ad fraud distortion. Vital Metrics to Track: CTR and Conversion Rates: Essential but susceptible to fraud. CPM and CPC: Watch for duplicated impressions and click costs. CPA and ROMI: Direct indicators of financial success from marketing. Revenue and CAC: Align these with business goals for effective marketing. Ad Fraud Solutions: Implement robust ad fraud protection to preserve data integrity and campaign effectiv ..read more

TL;DR: This blog discusses the shift from traditional advertising to more cost-effective affiliate marketing strategies. Key points include: Introduction of Affiliate Programs: Definition and benefits of affiliate marketing for businesses. Revenue Models Explained: Different compensation methods like CPM, CPL, CPC, CPA, and CPS. Growth Through Affiliate Marketing: How affiliate programs help businesses reach new audiences and enhance credibility. Setting Up an Affiliate Program: Steps including setting up an ecommerce store, conducting competitor analysis, and choosing the right revenue mod ..read more

TL;DR: Domain spoofing is a significant threat in online advertising, leading to substantial revenue loss by displaying ads on fraudulent sites under the guise of reputable ones. Definition: Domain spoofing occurs when ads are set to appear on a specific, reputable domain but are instead shown on a less reputable or entirely different site. Impact: Can drain advertising budgets, damage brand reputation, and undermine consumer trust. Detection and Prevention: Recognizing signs like mismatched traffic quality and suspicious publisher behavior is key. Employing ad fraud sol ..read more

TL;DR: How to Combat TikTok Bots Impacting Your Company Main Points: TikTok's Growth: Rapid rise as a major platform with over 1 billion users globally. Bot Issues: Bots inflate follower counts but harm engagement and metrics. Business Impact: Fake followers can mislead companies about audience engagement and damage social media strategies. Detection and Removal: Utilize third-party tools and manual checks to identify and remove bots. Protect Your Accounts: Implement ad fraud solutions with real-time detection and social media integrations to combat bot fraud effectively ..read more

TL;DR: Learn the importance of obtaining written consent for TCPA compliance when reaching out to consumers via phone, ensuring legal telemarketing practices. Main points: Definition and Importance: Outlines what constitutes "written consent" under TCPA and why it's crucial for legal compliance. Methods for Obtaining Consent: Describes various methods to collect written consent digitally including web forms, text messages, telephone keypresses, and voice recordings. Compliance Tips: Provides practical tips for ensuring consent is legally valid and how to handle opt-out mechanisms effectivel ..read more

TL;DR: CAPTCHAs like hCAPTCHA and reCAPTCHA are key tools in distinguishing humans from bots, but may not be entirely effective against sophisticated threats. Main Points: Interrupts User Flow: CAPTCHAs can disrupt user experience. Limits on Fraud Detection: They fail to stop human fraudsters. Technological Advancements: Bots are increasingly capable of bypassing CAPTCHAs. False Positives: Legitimate users might be wrongly identified as bots. Privacy Concerns: hCAPTCHA focuses on user privacy more than reCAPTCHA. User Experience and Adoption: reCAPTCHA is widespread; hCAPTCHA offers a minim ..read more

TL;DR:  Inadequacy of reCAPTCHA: Initially effective, reCAPTCHA struggles against advanced spam, failing to deter human fraud and disrupting user experience. Emerging Alternatives: Options include biometric verification, behavioral analysis, AI and ML solutions, and Anura, each with unique strengths and/or limitations. Anura as a Superior Alternative: Anura excels in real-time analysis of user interactions, effectively identifying sophisticated human-led fraud schemes ..read more

TL;DR: eCommerce fraud involves unauthorized transactions using stolen financial details. Types include credit card fraud, chargeback fraud, account takeover, affiliate fraud, and porch piracy. Losses from global eCommerce fraud were projected to exceed $48 billion in 2023. Prevention involves spotting signs like unusual order sizes and mismatched information and employing fraud prevention solutions ..read more

TL;DR: Google Analytics is crucial for tracking user behavior and traffic, but its effectiveness can be compromised by bot traffic. Using advanced solutions like Anura can provide better protection against complex bot activities. Types of Bots: Includes beneficial search engine spiders and harmful malicious bots. Identifying Bot Traffic: Look for traffic anomalies, irregular bounce rates, and geographic inconsistencies in Google Analytics 4 (GA4). Enhancing Bot Filtering: GA4 excludes known bots automatically, but additional measures are needed for unknown or sophisticated bots ..read more

TL;DR: Understanding and Combating Bot Farms. Definition: Bot farms are networks of bots spread across multiple locations, used to mimic human online interactions. Types: Includes click bots, bot form-fills, social media bots, and scraper bots. Usage: Primarily for generating fake traffic for profit, sabotaging competitors, or collecting intelligence. Protection: Businesses can use advanced bot detection solutions like Anura to safeguard their digital assets and prevent ad fraud ..read more