If you’re running digital ad campaigns, you have ad fraud. You know it. We know it. Everyone in the industry knows it ..read more

Don’t Touch That Dial! You Don’t Have to Change Channels to Get Positive Ad Results There’s so much for marketers to love about digital advertising. It reaches consumers online, where they spend more than six hours a day. It’s a flexible, cost-effective method to reach the target audience and increase brand awareness—all while delivering measurable results and an increased ROI. Marketers worldwide love digital marketing so much that they are expected to spend more than $440 billion on digital channels this year; that’s nearly 60% of their total advertising budget ..read more

Unless you’ve been living under a rock for the past year, you know that the Federal Communications Commission (FCC) is cracking down on the lead generation industry. The December ruling created extraordinary issues of concern for lead generators and the businesses that depend on purchasing leads. The two most critical changes in regulations created a new one-to-one consent requirement, and any calls from a lead generation list must be “logically associated” with the source of the lead ..read more

Strategic partnerships mitigate ad fraud with great success. It takes a village to fight digital marketing fraud and ensure data integrity. Fraudsters are smart. They leverage technology to become even smarter and make a lot of money at digital marketers’ expense, wasting their ad spend ..read more

Here’s How We Fight Fraud in 2024 Have you ever watched a lottery drawing? Numbered balls bounce around until the randomly selected winning numbers roll down a tube. Your odds of winning are about one in 300 million, but when the jackpot grows, many are willing to take their chances. What’s a couple of bucks when you could wake up a billionaire ..read more

When Consumer Consent Doesn’t Always Mean “Yes” By now, you’ve heard about the December ruling from the Federal Communications Commission (FCC) on one-to-one consent. This ruling was made as part of the commission’s effort to “close the lead generation loophole” to protect consumers from multiple unwanted sales calls and texts ..read more

Programmatic advertising—how marketers and publishers buy and sell digital ad space—has been around for 30 years. What started as a banner display ad in 1994 has snowballed into a multi-billion dollar ad-buying industry, projected to reach $747 billion by 2028. As the industry has grown, so has programmatic ad fraud.  Marketers devote as much as 90% of their digital ad budgets to programmatic advertising. With an average of 50% of programmatic ad spend lost to fraud, it’s imperative to understand what’s at stake. Ad fraud not only robs companies of advertising dollars, but it also wastes ..read more

Plus 3 Questions Ad Fraud Solutions Need to Answer Affiliate marketing is big business. How big? Let’s look at some of the industry numbers ..read more

Faux fur never really goes out of style, but it is certainly on trend this year. Something else that never goes out of style: faux Facebook accounts ..read more

Most of the time, multipurpose things are good. A small device that fits in your hand and can cut paper, shine a light, replace a lost screw, and open a bottle? Awesome ..read more