Whether you’ve been naughty or nice, if you’re in the lead generation industry (or one of the small businesses relying on it), the Federal Communications Commission (FCC) is leaving a lump of coal in your stocking next month. The industry has been on edge since March of this year when the FCC issued a Notice of Proposed Rulemaking (NPRM) that would “close the lead generator loophole ..read more

With more than three billion (with a “b”) monthly active users worldwide, Facebook remains the most popular social media platform. With more than 10 million advertisers, it is one of the most popular social media advertising platforms. Recently, with more social media channels gaining in popularity and marketers facing even more pressure to generate leads, Meta has launched new lead-generation tools and features for its platforms, including Facebook ..read more

Have you ever met a friend for lunch and noticed they were carrying a trendy designer handbag or sporting an expensive watch? If so, you may have wondered if they won the lottery or if it was a gift from a wealthy relative. Or did they think they scored a bargain on Canal Street ..read more

Advertisers keep spending more and more on digital ads to reach their target audience. And more and more of their digital ad budgets are directed toward mobile ads. It makes sense. In the U.S. alone, there are nearly 310 million smartphone users who, on average, spend about 4.5 hours a day on those devices. That’s a lot of people spending a lot of time staring at a small screen; last year, before the writers’ and actors’ strikes, they spent more time with their smartphones than they spent watching TV.   ..read more

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker ..read more

Overall digital ad spending is projected to grow in 2024. However, as more ad dollars go toward connected TV (CTV) and retail media search, social media advertising is expected to grow at a slower rate ..read more

Even with the growing number of users on other platforms, Facebook maintains the top spot with nearly three billion monthly active users, as reported earlier this year. By Facebook’s own estimates, as many as 150 million of those users are fake ..read more

Last week, we told you about The Knot breaking the rules of engagement with their advertisers in what was likely an attempt to drive up revenue to lure investors. In earlier posts, we’ve talked about choosing your affiliate marketing partners wisely to avoid fraud ..read more

For advertisers who said “I do” to The Knot, the honeymoon is over. It turns out the wedding planning site made promises it couldn’t keep, entering into local and national advertising contracts with jewelers, photographers, bridal fashion brands, and others looking to sell their wedding-related products and services ..read more

Marketers don’t have to consult a Magic 8 Ball to learn if they have ad fraud. We can tell if you have ad fraud by asking one simple question: Do you automate the placement of your digital campaigns via programmatic advertising ..read more