All-New Features: See Our Biggest Release of the Year By Fraud Blocker's Senior Editor October 19, 2023 Today we’re announcing our biggest release of new features yet . This is our 6th release of the year with improvements across the board. Our mission is to help you identify and avoid wasted ad spend and all of these features aim to do just that. Here’s a list of features we just released today: "IP Clarity": See new scoring details for every IP Many of our clients have asked for more details on why we gave an IP a certain score and we now provide that through a unique po ..read more

[Press] Fraud Blocker Releases New Research Report on Ad Fraud September 26, 2023 LOS ANGELES, Sept. 26, 2023 /PRNewswire/ — A new in-depth study from Juniper Research, the foremost experts in independent technology research and forecasting, found that 22% ($84 billion) of all online ad spend is lost due to ad fraud in 2023 and it is projected to reach over $170 billion in 5 years. Juniper Research’s latest 18-page research report provides comprehensive analysis and a 5-year forecast across online, social, video, mobile and in-app advertising fraud. It was generated from a dataset c ..read more

Google’s TrueView is Costing Advertisers Billions in ‘Ad Fraud’ August 18, 2023 A recent study has rocked the advertising industry by claiming that Google provided inaccurate data to numerous business and government advertisers regarding the viewership of its video ads on third-party “partner” websites. The report alleges that the tech giant charged these advertisers even if the guidelines for valid viewership weren’t met, such as ads video ads that played while hidden behind a paywall, were stacked on top of one another, or with audio that didn’t auto-play as required. What are Go ..read more

Top 10 AI Marketing Tools You Will Actually Use By Fraud Blocker's Senior Editor June 26, 2023 Table of Contents Everything is now “AI-powered.” It can be exhausting trying to find AI software that is actually useful so we hand-picked our top 10 list with the tools that have the best potential to get you real results. Many tools over the years have been over-hyped. For example, remember Microsoft’s much hyped “Cortana”? And Amazon’s popular “Alexa” has largely just become a glorified jukebox. While these innovations have boasted to significantly improve our productivity, they o ..read more

Top 10 Powerful PPC Tools You Can’t Live Without By Fraud Blocker's Senior Editor June 19, 2023 This post was originally published on July 26, 2021 and updated on June 19, 2023. Table of Contents Pay-per-click (PPC) campaigns in competitive industries can be much more intricate than writing a snappy headline. To learn what converts and what shows up at the top of the search engine results pages (SERP), you need advanced analytics and insights into content and other PPC campaigns from around the web. The following are the ten most critical tools for optimizing your PPC campaig ..read more

Google Ads’ Performance Max: Its Pitfalls and Potential May 17, 2023 Google Ads rolled out it’s newest campaign type, Performance Max, to all their users in November 2021. This was one of Google’s biggest feature launches in years and it’s goal was to greatly simplify their user’s ability to create campaigns while also adding machine learning to find highly qualified users and improve advertising performance. This was especially geared towards users that were new to Google Ads or less sophisticated advertisers that can be overwhelmed with Google’s features and targeting options. Whi ..read more

How to Advertise During a Recession (5 Winning Strategies) April 23, 2023 The US Federal Reserve now projects the nation’s economy will fall into a mild recession before the end of 2023, according to the minutes of their most recent FOMC meeting in March. It’s no secret that businesses face unique challenges during a recession. With consumer spending at an all-time low and the competition becoming more fierce, the need for an effective advertising strategy is crucial. In this guide, we’ll share five essential tips to help your business flourish during an economic downturn. How worr ..read more

Headless Browsers Are Often Used For Click Fraud. Here’s Why. April 17, 2023 Click fraud is a serious concern for advertisers who use pay-per-click (PPC) advertising as part of their marketing strategy. Click fraud is the act of repeatedly clicking on an ad with no intention of actually engaging with the website. This is done in order to drain the budget of the advertiser and cause their ads to no longer be shown. Headless browsers have been used to commit click fraud, making them a hot topic in the digital advertising world. In this article, we will discuss everything you need to k ..read more

Understanding Google Click Identifier (GCLID) for Better Marketing Results February 3, 2023 Google Click Identifier (GCLID) is a unique identifier that is generated by Google Ads when someone clicks on your ad and it is then passed along to your landing page. The GCLID is used to better track your user’s journey from the ad click to the website conversion, allowing you to gain a better understanding of your advertising campaigns and to make informed decisions about your ad spend. How GCLID works GCLID works by tracking the journey of your user from the moment they click on an ad t ..read more

How to Block Accidental Clicks That Are Wasting Your Ad Spend October 5, 2022 Accidental clicks are a very common problem for advertisers that’s wasting your ad budget. By reducing the amount of these clicks from their ad campaigns, you can significantly improve your performance. So, how can you prevent accidental clicks from proliferating in your campaigns? This article helps provide a solution. What are accidental clicks? Accidental clicks are defined as any click that is not intentional. This include clicks from a user that is scrolling or clicking elsewhere on their device scr ..read more