In the time of social distancing and self-quarantines, Pinterest offers a creative outlet for users, opening up possibilities never before thought possible. Providing an inspirational launchpad for consumers, the platform presents brands with expansive opportunities in unchartered territory. And considering 82% of Pinners log on via the mobile app, up-to-date reporting is key for a successful Pinterest campaign. Together, IAS and Pinterest gives brands the transparency and confidence needed to effectively reach consumers. Today, IAS launched our new solution to give our clients the ability to ..read more

Verify your inventory with industry-leading media quality It’s here: Experience industry-leading transparency on Netflix. As previously announced, IAS is among the first media quality partners to measure Viewability and Invalid Traffic (IVT) on Netflix, available now. Through IAS’s global solution for Netflix, advertisers can validate the quality of their CTV and OTT media buys by ensuring ads are seen by real viewers in a fraud-free environment with our easy-to-use reporting solution. With IAS’s solution for Netflix, advertisers can: Access independent, third-party post-bid Viewability and ..read more

IAS has announced three senior appointments in Australia and New Zealand (ANZ) to accelerate growth in the region. IAS has named Jessica Miles as country manager, Brandon Coleman as commercial lead and Chanel Barta as head of customer success in Australia and New Zealand. “Australia and New Zealand are a priority for IAS and these appointments will help continue our growth in the region by providing world-class customer service,” IAS SVP APAC Laura Quigley says. “These senior roles not only reinforce the importance of Australia and New Zealand in IAS’s growth strategy but will support th ..read more

Megan Reichelt, Country Manager, Southeast Asia, Integral Ad Science throws light on the traps in advertising that marketers need to be aware of during holiday season. As we approach the festive season, there is no escaping the shopping frenzy as well as the deals, discounts, and offers numerous brands offer to attract customers. With the arrival of the famous double-day sales such as 11/11 and 12/12 as well as Harbonas, the holiday season in south-east Asian countries presents an unparalleled opportunity for marketers to strengthen their brand with existing customers and attract new custome ..read more

Planning for Netflix’s ad-supported platform? Don’t forget media quality. Netflix and IAS are joining forces to provide industry-leading global transparency to Netflix’s upcoming ad-supported platform. With this integration, IAS will be among the first to measure Viewability and Invalid Traffic (IVT) on Netflix’s highly anticipated new platform, available in early 2023. Maximise engagement through insights and make every impression count on Netflix with IAS. With our upcoming solution, Netflix advertisers can access: Independent, third-party Viewability and Invalid Traffic verification Repor ..read more

20 million – the number, by itself, is eye-catching; however, it is all the more impressive when we know that there are 20 million Connected TV (CTV) households in India. Roughly, this means there are 100 million customers. By 2025, India is estimated to have 80 million CTV households. In a day and age where brands are desperately trying to target customers, build a connection, and boost their brand image, CTV offers a platform like none other. For example, viewing on CTV is 2x longer compared to desktop & mobile. Despite these impressive numbers, CTV commands&nbs ..read more

Explore industry expectations & media quality opportunities in audio advertising Did you know that two-thirds of the U.S. population listens to digital audio every week? When it comes to consumers’ listening habits, it’s time to face the music – audio is evolving, and the advertising industry is following suit. So as audio skews even more towards digital, how can advertisers best follow the ears of consumers and ensure media quality in their digital audio ad placements? In our latest research, IAS partnered with YouGov to understand media experts’ perceptions on the current state of dig ..read more

As we enter the new year, IAS conducted a deep dive into what will shape 2022: The Industry Pulse – India Edition.  2022, when compared to 2021, will see advertising continue working to regain some pre-pandemic normalcy. In another sense, it was revolutionary — some fads fomented into real change, and ways of consuming digital media were shifting in seemingly permanent ways. In short, our industry learned to expect the unexpected. This year, we invite you to explore the 2022 Industry Pulse and join us in helping publishers and advertisers anticipate, innovate, and excel in 2022. Some key ..read more

Digital ad fraud is a global, multi-billion dollar detriment to digital campaigns across all channels. Therefore, it is critical that marketers learn how to defend their brand. Ad fraud is defined as any deliberate activity that prevents the proper delivery of ads to the right people, at the right time, in the right place. Discussing ad fraud can be a tough topic to tackle, especially if your audience is new to the world of ad fraud. To help facilitate the conversations with your internal and external stakeholders, the Integral Ad Science (IAS) team has put together a checklist that you can ..read more

At IAS, we are always looking at ways to not only enhance technologies for our customers, but also widen the understanding of the latest developments in digital advertising. To help you stay up to date on the latest innovation, we bring you Quick Bytes, a series of short videos that give you a quick guide to the latest developments. Our first video tackles Artificial Intelligence (AI) and Machine Learning, and how these are no longer technologies on the horizon but tools that help to optimise advertiser’s digital ad campaigns every millisecond and additionally help publishers to further moneti ..read more