How Publishers Are Strategizing For A Second Trump Administration: Softer News And More Social Media When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a focus on softer news stories to more social media monitoring and engagement. (Sara […] The post Top News in Tech: January 2025 first appeared on Fraudlogix ..read more

GET RESULTS   Understanding IP Reputation Scores: Why They Matter and How to Improve Them  Understanding the reputation of an IP address is crucial for ensuring smooth online operations. Whether you’re running an e-commerce site, managing an ad campaign, or sending transactional emails. This guide dives into the fundamentals of IP reputation scores, why they […] The post Understanding IP Reputation Scores first appeared on Fraudlogix ..read more

Real-Time Bidding (RTB) is a programmatic auction used by advertisers and publishers to find the best price for an ad impression upon page loading. For publishers, this allows them to offer the impression to a wider array of advertisers and for advertisers, this allows them to set budget parameters and only pay what they see […] The post 7 More Benefits RTB Gives Advertisers & Why It Matters For ROAS first appeared on Fraudlogix ..read more

How A Tariff Rule Aimed At China Could Affect U.S. Ad Spending Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues. (Katie Deighton/WSJ) Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial “Open […] The post Top News in Tech: September 2024 first appeared on Fraudlogix ..read more

Oracle Shares Hit Record High On AI-Fueled Cloud Growth Oracle Corp. reported better-than-expected bookings and announced partnership deals with tech rivals, giving a boost to Chairman Larry Ellison’s effort to redefine the software maker as a major competitor in the business of cloud computing. (Brody Ford/Bloomberg) The Stanford Internet Observatory Is Being Dismantled House Republicans attacked the lab’s reports on misinformation and election integrity — and now Stanford is pulling the plug. (Casey Newton, Zoë Schiffer/Platformer) Judge Rather Than Jury Will Rend ..read more

MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting advertisers and the industry. (Joe Mandese/MediaDailyNews) The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In The importance of cutting ad buys that do not meet campaign objectives. Highlighting the need for advertisers to focus on quality over quantity in programmatic advertising, emphasizing the ..read more

How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing –  as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential Fallout for Affiliates and Affiliate Managers While the situation remains fluid, the possibility of a major platform like Tik Tok disappearing has Affiliates and Affiliate Managers scrambling to understand the implications. (Emma Roberts at Affiverse, Lisa Riolo at Impact.com, Jim Nichols at Exclamation Marketing ..read more

Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics.  Though difficult to calculate exactly, the estimated cost of digital ad fraud in 2023 was approximately 88 billion U.S dollars and is projected to increase about 14% over the next 5 years to a whopping 172 billion.  We’ll cover the types of ad scams every marketer should know and what you can do about it.   Types of Ad Scams  While technology has empowered marketers ..read more

Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar Quandary: Balancing Budgets Amid Google’s Sandbox Uncertainty It’s a tough time to be a chief technology officer in ad tech. They’re stuck between a rock and a hard place. (Seb Joseph/Digiday) 2024 Begins On An Upward Note, U.S. Ad Market Posts Best January Ever Two thousand twenty four has gotten of ..read more

Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan Shields and Tim Peterson/Digiday – Limited Access) Ad Agency Publicis Reaches First-Of-Its-Kind $350 Million Opioid Marketing Settlement, New York Attorney General Says New York Attorney General Letitia James announced Thursday that Publicis Health, one of the largest global health advertising agencies, will pay ..read more