Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. (Anthony Vargas/AdExchanger) Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue The Justice Department’s antitrust battle with Google is nearing its halfway point, and this week, Justice Amit P. Mehta’s D.C. courtroom heard more from advertisers — a ‘unique take’ on proceedings that have generated he ..read more

Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” (Ronan Shields/Digiday) Infillion Is Gearing Up To Relaunch MediaMath Next Year Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month. (Alyssa Boyle/AdExchanger) Influencer Grows In Influence, Set To Top $34B In ..read more

Mobile app fraud is a growing concern for affiliate marketers. Fraudulent activities can undermine the effectiveness of your campaigns and waste your advertising spend, so it’s important to know how to detect and prevent them. In this post, we’ll discuss some of the main things you need to know to detect mobile app fraud. Watch for sudden spikes in traffic or installs One of the signs of mobile app fraud is a sudden spike in traffic or installs that seem too good to be true. Fraudsters may use botnets or other automated tools to generate a large number of installs or clicks, which can skew yo ..read more

SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring new routes to market and new revenue models. (Ronan Shields/Digiday) IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of ..read more

Lead generation is a crucial part of any affiliate marketing campaign. However, the success of your campaign largely depends on the quality of your leads. Unfortunately, lead generation fraud is on the rise, and it can have serious consequences for your business. In this article, we will explore the latest lead gen fraud trends, how to identify and prevent them, and how to protect your business from fraud. Types of Lead Gen Fraud There are several types of lead gen fraud that you should be aware of. The four most common types of lead fraud include: Fake or Synthetic Leads: These are leads th ..read more

Email marketing is a popular and cost-effective way for businesses to connect with potential customers and generate leads. However, there are concerns about the effectiveness of email marketing campaigns in generating leads, as well as the potential for fraud through the use of fake email addresses or bots. In this article, we will explore these issues in more detail. Effectiveness of email marketing campaigns in generating leads Email marketing can be an effective way to generate leads if it is done correctly. A well-crafted email campaign can help to build brand awareness, promote products ..read more

Lead generation is an essential part of modern marketing, allowing businesses to capture potential customers and convert them into actual sales. However, lead generation fraud has become a significant problem for companies, affecting their revenue, reputation, and customer base. This article explores the international perspective on lead generation fraud, analyzing how it is perpetrated across different countries, the varying degrees of enforcement, the impact of cross-border collaborations, and the solutions to combat fraud. The Global Challenge of Lead Generation Fraud Lead generation fraud ..read more

Affiliate marketing is a powerful tool for businesses looking to expand their reach and drive conversions. By partnering with affiliates, businesses can tap into new audiences, generate leads, and increase revenue. However, as with any marketing strategy, there are risks involved. One of the biggest risks in affiliate marketing is lead fraud, which can result in wasted ad spend, lower conversion rates, and damaged brand reputation. In this article, we’ll explore how to spot fake leads and lead fraud techniques in affiliate marketing. What is a fake lead? A fake lead is any lead that does not ..read more

Affiliate marketing is an effective way for businesses to promote their products or services, as well as for individuals to earn a commission by promoting those products or services to their own audience. However, the success of affiliate marketing depends on a variety of factors, including the ability to generate quality leads and reduce the risk of fraudulent activity. One key strategy that can help with both of these objectives is customer segmentation.  What is Customer Segmentation?  Customer segmentation is the process of dividing a target market into smaller groups based on s ..read more

As an affiliate marketer, one of the biggest challenges you’ll face is ad fraud. Ad fraud is a widespread problem that can cost businesses billions of dollars each year, and it can be particularly damaging to affiliate marketers who rely on accurate data to make decisions about where and how to promote products and services. Fortunately, there are steps you can take to prevent ad fraud and protect your affiliate marketing program. One of the most important is ensuring that you have high-quality data that accurately reflects user behavior. In this article, we’ll explore the importance of data ..read more