How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing –  as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential Fallout for Affiliates and Affiliate Managers While the situation remains fluid, the possibility of a major platform like Tik Tok disappearing has Affiliates and Affiliate Managers scrambling to understand the implications. (Emma Roberts at Affiverse, Lisa Riolo at Impact.com, Jim Nichols at Exclamation Marketing ..read more

Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar Quandary: Balancing Budgets Amid Google’s Sandbox Uncertainty It’s a tough time to be a chief technology officer in ad tech. They’re stuck between a rock and a hard place. (Seb Joseph/Digiday) 2024 Begins On An Upward Note, U.S. Ad Market Posts Best January Ever Two thousand twenty four has gotten of ..read more

Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan Shields and Tim Peterson/Digiday – Limited Access) Ad Agency Publicis Reaches First-Of-Its-Kind $350 Million Opioid Marketing Settlement, New York Attorney General Says New York Attorney General Letitia James announced Thursday that Publicis Health, one of the largest global health advertising agencies, will pay ..read more

ANA: Just 36% Of Programmatic Spend Reaches Consumers Due To ‘Cost Waterfall’ Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. (Peter Adams/Marketing Dive) 3 Ways The Murky Programmatic Industry Made Strides Toward Progress In 2023 The industrywide practice of complaining about the programmatic ecosystem might be as commonplace as not leaving the couch for five days during the last week of December. (Catherine Perloff/Adweek) CES Briefing: ‘We’re In T ..read more

Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. (Allison Schiff/AdExchanger) Marketing Company Claims That It Actually Is Listening to Your Phone and Smart Speakers to Target Ads A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gat ..read more

23andMe Wants To Make CTV Part Of Its DNA The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. (Anthony Vargas/AdExchanger) IBM Suspends Ads On X After Corporate Ads Appeared Next To Pro-Nazi Content IBM on Thursday said it had immediately suspended all advertising on Elon Musk-owned X after a report found its ads were placed next to content promoting Adolf Hitler and the Nazi Party. (Yuvraj Malik, David Gaffen, and Lisa Shumaker/Reuters) Disney, Apple, Lionsgate Pul ..read more

Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. (Anthony Vargas/AdExchanger) Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue The Justice Department’s antitrust battle with Google is nearing its halfway point, and this week, Justice Amit P. Mehta’s D.C. courtroom heard more from advertisers — a ‘unique take’ on proceedings that have generated he ..read more

Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word: “incremental.” (Ronan Shields/Digiday) Infillion Is Gearing Up To Relaunch MediaMath Next Year Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month. (Alyssa Boyle/AdExchanger) Influencer Grows In Influence, Set To Top $34B In ..read more

Mobile app fraud is a growing concern for affiliate marketers. Fraudulent activities can undermine the effectiveness of your campaigns and waste your advertising spend, so it’s important to know how to detect and prevent them. In this post, we’ll discuss some of the main things you need to know to detect mobile app fraud. Watch for sudden spikes in traffic or installs One of the signs of mobile app fraud is a sudden spike in traffic or installs that seem too good to be true. Fraudsters may use botnets or other automated tools to generate a large number of installs or clicks, which can skew yo ..read more

SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring new routes to market and new revenue models. (Ronan Shields/Digiday) IAB: US Digital Ad Revenues Top $200 Billion For The First Time In 2022 Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of ..read more