The Drum » Brand Purpose
The Drum » Brand Purpose
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We look at brands' reasons for being beyond just making money, looking into a brand's purpose - its reason for existing and the things it stands for. The Drum is a leading global publisher for the marketing and media industries. Our mission is to help our 1 million plus readers prepare for what's next. We provide actionable insights, guidance, inspiration and solutions.
Need to write a video script for your brand? Your top three questions answered
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Sirona acquires India’s first vegan condom brand Bleu
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Going beyond the ‘why’: how to perform in a challenging market
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How to sell the experience rather than the product
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Pause > productivity: how brands can support the soft life revolution
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State of the Nation: Vietnam ad industry responds to changing consumer wave
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How Fairtrade is encouraging sustainable choices during cost of living crisis
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