After my visit to the Confex in the Excel London in March 2022, I recorded this impromptu episode, because I had had such a great time and made so many new connections. The talks and keynotes were great and I feel like I am ready for the events season for 2022! Especially where I am planning to go to trade shows like the Eisenwarenmesse (International Hardware Show) in Cologne, the BondExpo in Stuttgart, the Automechanika in Frankfurt and the UK Construction Week in UK. Connecting with new suppliers and solution-driven ideas will enable me to apply these to the stand planning for my clients, w ..read more

Exhibiting comes with a big price tag. Booking the space itself can make a big dent in your marketing budget, depending on the show you are planning to exhibit at and the size of your booth. Then the stand itself. Most marketers spend around 40% of their available event budget on the stand. Once you add travel, accommodation, graphic design, print, furniture hire, merchandise and other essential things, there isn’t much left of your budget – even if it looked quite healthy to begin with. But there are some simple ways to make a saving. Every small amount counts, so here are some tips on how yo ..read more

Why you should exhibit at a trade show? This is one of the most fundamental questions when it comes to exhibiting. Trade shows can be: Expensive Stressful Drain resources Uncertain when it comes to lead generation          So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit?   Definition TRADE SHOW: 'An exhibition/event at which businesses in a particular industry promote their products and services' (Dictionary)   Download a free checkl ..read more

What makes a great exhibition stand? How to make your trade show stand a success? Find out my top 5 tips on how to plan ahead and achieve your goals.   Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/   Time stamped show notes: [1.38] Tip 1: Plan ahead [4.30] Tip 2: Connect with organisers [5.30] Tip 3: Find a stand builder [8.01] Tip 4: Create marketing campaign [10.28) Tip 5: Objectives & goals   Connect with me and let me know what trade show ..read more

Show up to trade shows and stand out with your stand - that is what this podcast is all about. I am Annika from Annika Bowhay Marketing and I will share advice and insights on how to make your next trade show stand a success. Exhibiting at a show is a huge task and it can be very stressful and overwhelming managing all the elements (organisers, stand builders, graphic designers, printers, Sales Team, travel arrangements, merchandise,...) and costs can spiral quickly. BUT it can also be very profitable for your business and bring in valuable leads. The difference is, how well the stand is organ ..read more