Putting patients in control of their own care has long been a theme of patient-centered care. However, a key element of this idea, which is sometimes overlooked, is convenience. In fact, many patients prioritize convenience over quality of care. Let’s explore some of the factors and services that matter to patients when they seek healthcare – and how your practice can pivot to align with patient expectations. After Hours Appointment Scheduling Booking an appointment over the phone during typical practice hours can pose a challenge for patients who may be working or caring for others during t ..read more

Every dentist wants to build a sustainable practice that continues to grow – whether through an expanding patient base or additional locations. If you’re looking to nurture your dental practice towards financial and professional growth, try these four simple tips. Hone Your Services If you’re a dental practice in a metropolitan area, it’s vital to be noticeable. Research what the competition is offering and explore ways you can stand apart. If you offer same-day veneers or CBCT scans, make that clear. Adding services such as Invisalign or whitening treatments can also encourage practice grow ..read more

Happy patients are repeat patients. Returning patients are key to a practice’s bottom line, and patient reviews play a large role in the public perception of your practice.  It has never been more vital to provide a patient experience. Below, we explore three key areas you can focus on in order to deliver an exemplary patient experience. Pain Point One: Booking and Billing Difficulties making an appointment and lack of transparency around billing or payments are major sources of friction for patients. By streamlining these aspects of your practice, you’ll give patient satisfaction a signi ..read more

Leasing a medical office space is more complex than leasing a residence or a traditional office space. Before committing to a lengthy, expensive lease on a new medical office, make sure you’re not making any of these five common mistakes. Not Doing Research A medical office lease is a long-term commitment. Signing a lease without doing adequate research can spell disaster for your practice’s long-term success. Instead, carefully research location, competitors, market demographics, area growth predictions, staffing availability, and the cost of comparative locations. You don’t want to fi ..read more

The new patient pipeline is vital to any medical practice’s success. But to attract those crucial new patients, your practice has to stand out from the rest. Here’s how to ensure that you’re putting your best foot forward when it comes to new patient acquisition. Make Your Medical Practice Visible Visibility is everything, so make sure you’re easily found both online and off. You can boost your practice’s profile to new patients by implementing the following: Updating your website. Create a mobile-friendly professional website aligned with current SEO and user accessibility best practice ..read more

A sustainable business is a successful business. While returning patients form a core part of your practice’s bottom line, they can’t be relied upon to keep your business afloat in the long term. People move, finish treatment programs, or change insurance providers – and if you’re not working to replenish your patient pipeline, you can find yourself in a position where your calendar is severely underbooked. In addition to key factors like great reviews, a strong therapeutic service offer, and a highly visible location, a marketing strategy is critical to ensuring ongoing practice viability. Pa ..read more

Choosing a space for your medical office involves consideration of many factors – from location to signage to infrastructure. But one of the most important questions you’ll find yourself facing is whether to lease or buy the space you’ve decided on. Making the right decision here is vital to your business’s financial stability and longevity. If you’re weighing whether to buy or lease, here’s what to consider. When to Buy Your Medical Office Space We all know that property ownership is a powerful path toward financial independence. Here’s when buying a medical office makes sense: You’re thinki ..read more

Acquiring and maintaining patients as a dentist continues to be one of the top challenges in the industry. Patient retention numbers are high, with only about 41% of new patients returning for a follow-up visit, and getting people to book and show up for their routine appointments is an ongoing stressor. If you want to stand out from the competition, try these top dental practice marketing strategies. 1. Know What Sets You Apart Differentiating yourself from your competition is critical in business. Before you start investing in marketing or advertising, define your practice’s selling point. W ..read more

Patient expectations echo trends across many other consumer segments: in short, convenience and simplicity matter. This shift was already well underway before the pandemic but has become even more entrenched since then. Today’s patients expect seamless tech-forward experiences that allow for self-service options. Here’s how your practice can stay ahead of patient expectations. Make it Easy to Find You Discovery is the first part of any patient journey and involves patients’ actions to learn about you and your practice. To reduce friction at this stage, ensure that your practice is visible ..read more

Today’s medical office spaces take their cues from the hospitality sector. Warm, appealing, comfortable spaces are vital–together with convenience and accessibility. Let’s explore the key features of any modern medical space looking to stand out in the market. Don’t Have These Features? It Might be Time to Move Does your medical office space check these boxes?  The following features matter equally to staff and patients: Appealing, modern architecture. Appearances matter. Open, modern spaces elevate your brand and help create a sense of welcoming professionalism. Consider the qualit ..read more