Weighting and Watching
Spoonshot Blog
by Team Spoonshot
1w ago
Move over, restrictive diets, there’s a hot new sheriff in town that’s got folks all aflutter. A new class of weight-loss medications – affectionately known as GLP-1 drugs – has even been dubbed by Science as “the Breakthrough of the Year” for 2023. GLP-1 meds like Ozempic and Wegovy have been all the rage in the media for a while now for their weight-loss benefits. In fact, conversations in the food media about weight-loss drugs have skyrocketed in the past year.  Mentions of weight-loss drugs in the context of food and drink have gone up significantly in the last year  Source: Sp ..read more
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The breakfast club: Membership is open for all
Spoonshot Blog
by Team Spoonshot
1M ago
Everyone wants in on the breakfast action The first Saturday of February is celebrated as National Ice Cream for Breakfast Day. The point of “food holidays” is a bit of a mystery – a cynic would say dolla dolla bill y’all, not us though. Who doesn’t dream of unabashedly gorging on ice cream first thing in the morning?  According to lore, this day was created on a blizzardy Feb morning in the ’60s when a nice lady called Florence Rappaport decided she wanted to give her six bored kids a sugar rush early in the morning. And history was born.  Ice cream brand Jeni’s Splendid Ice Creams ..read more
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Innovation in Plant-Based Caviar Products
Spoonshot Blog
by Team Spoonshot
2M ago
We guessed it would only be a matter of time before enterprising souls gave the luxury fish eggs the vegan treatment. And why not? Regular eggs have firmly established themselves in the plant-based domain. And like their bigger, “fowl”-er counterparts, the plant-based caviar brands position themselves as sustainable alternatives to the original. Seaweed is a favorite base ingredient and molecular gastronomy techniques like spherification help to fashion seaweed into the little globules.    Cavi.art is a Danish company that makes vegan caviar with sustainably harvested kelp seawe ..read more
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Food Trends 2023: Top Food & Beverage Industry Predictions
Spoonshot Blog
by Ranjana
1y ago
A bold claim—no doubt—but it is backed up by empirical research. At Spoonshot, our AI and machine learning technologies have enabled us to deliver industry specific insights that get better & smarter every year. Our food trend predictions for 2023 are the result of a three-part process which is further verified and validated by food scientists, researchers & culinary experts. How do we do this? We’ve built a rich database of food ingredients and recipes over time by ingesting all content on the internet which has enabled us to create novel and insightful trends & insights which can ..read more
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A Complete Guide to CPG Data Analytics
Spoonshot Blog
by Aparna
1y ago
What is CPG data analytics? Consumer Packaged Goods [CPG] data analytics is the compilation and analysis of multiple data points that are the result of sales marketing actions. Understanding the data collected helps CPG research companies recognize patterns and make sense of market trends which in turn offer nuanced CPG insights.  Table of contents CPG data analytics is obtained from: Observational data Activity data Sales data How can CPG analytics improve efficiency? Forecast consumer activity Ensure display compliance Let data drive the story Track KPIs Important CPG data analy ..read more
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