Every fragrance description contains a list of notes, which is meant to give an idea of what a scent should smell like. We are generally familiar with common culinary notes like Marshmallow, Vanilla and Grapefruit, and know how they should smell. The tricky part is when a description contains more atypical notes like Oakmoss, Benzoin and Labdanum. In this series, we’re breaking down specific notes so you can gain a better understanding of your fragrance, all from behind a screen. What is Vetiver? Pronounced vet-a-ver, it’s a tall, perennial grass that originated in India, but can now be fou ..read more

On International Women’s Day (March 8), we donated 100% of our global sales to female entrepreneurs within our community. If you made a purchase on March 8, you helped us donate to these business owners. We chose this initiative to align with the UN’s 2024 theme for International Women’s Day: “Invest in women: Accelerate progress.” Through this effort, we hope to shine a spotlight on the importance of gender equality, a human rights challenge that UN Women aims to achieve by 2030. Ahead, we are proud to introduce you to the inspiring business owners who have been selected to benefit from a p ..read more

We’re officially in “Betwixmas,” the sleepy week between Christmas and New Year’s. The anticipation of the holiday season is over, and the end of the year moves at a sluggish pace. Whether you need a pause from enjoying holiday leftovers, binging t.v. episodes or counting down the minutes at work, we’re here with a distraction. Ahead, explore 5 entertaining fragrance facts you’ve probably never heard before, here to grant you a reprieve from Betwixmas. 1. Fragrance notes and their unconventional sources Sure, Bergamot comes from citrus trees and Vanilla comes from vanilla bean po ..read more

It’s the product you’ve been asking for, and it’s coming Nov. 21. Our fragrances are currently available in 10ml and 100ml sizes, which has left our community craving a product size in-between. Just in time for the festive season, two varieties of Duo Sets are here to satisfy this sweet spot and capture our essence of Modern, American Perfumery at its best: Best of… Duo Set Features: set-exclusive 30ml + travel-size 10ml Varieties: Milk, Gold, Paper, Book, Moss and Velvet Price: £64 (a value of £88) Perfect for Scent Space fans eager to discover other facets of their favorite fragrance, t ..read more

Winter is a popular time to trade in lighter fragrances for something deep and rich that’ll help combat the chill. This doesn’t necessarily mean letting your favourite skin scent start collecting dust, but deliberately wearing different scents based on the seasonal occasion: reserving that lighter scent for a dinner with friends or office holiday party, and incorporating a new, opulent upgrade for a larger holiday gathering or night out. Ahead, discover our picks for your winter scent rotation, all based on your current go-tos. If you wear Gold- Personal, add Gold Expressive Gold- is a ski ..read more

We’re celebrating our second anniversary on Oct. 1! To express our thanks for the past two years, we’ve collaborated with Art of Sucre on a special gift…  Together, we’ve created a limited-edition marshmallow-flavoured cotton candy exclusively for you, our community, which will be available from Sept. 27 to Oct. 2, while stock lasts. Why cotton candy? Cotton is the traditional 2-year anniversary gift, but seeing as we aren’t traditional, we decided to put a unique, sweet spin on the tradition. So we reached out to Art of Sucre, the experts in all things cotton candy. Art of Sucre start ..read more

Milk Expressive strikes the perfect balance. It’s creamy, cozy and nostalgic, like something familiar. It’s also sophisticated, addictive and unique, unlike anything you’ve ever smelled before. The result is a signature scent you’ll keep coming back to, and a bestseller we just can’t seem to keep in stock.  Over 270 5-star reviews, and counting. As a general rule of thumb: fragrance is subjective. What one person likes, another may not. But there’s exceptions to the rule. Like Milk.  Milk has over 270 five-star reviews and less than 20 dipping no lower than 3 stars.  "C ..read more

It seems like there’s always something new on the calendar, from an upcoming special event to a holiday. And every celebration usually comes with the need for a gift. Trying to gift fragrance may seem risky at first, especially if your giftee is new to (or picky with) scents. But gifting fragrance actually shows how well you know your giftee and the thought you put into finding their present.   Ahead, we curated a guide of our go-to fragrance gifts, so you’ll have a gift idea no matter the next event on your calendar. For an upcoming birthday… It’s our number one bestseller, meani ..read more

Gourmand. It’s a popular term in fragrance that seems to have popped up out of nowhere. Even two of our best sellers, Milk and Gold, fall into the gourmand category. But what exactly are gourmand fragrances, and why can’t we get enough of them? Gourmands, Explained In French, the term “gourmand” refers to someone who enjoys and appreciates good food, and also to food itself that’s tempting and delicious. The definition in fragrance plays off this, referring to a scent category that’s designed to smell edible. Most commonly, gourmand scents are reminiscent of sweet, indulgent desserts with ..read more

We have to be honest for a moment… It’s no secret that since our October 2021 relaunch, our focus has been on Scent Space. We wanted to make sure everyone understood the novel concept and properly introduce our new Personal and Bold Collections. Unfortunately, this also means that we’ve been accidentally overlooking the entire Archive Collection. But the Archive Collection is an important part of our story, so we’re going to be making some changes to ensure they get their time to shine going forward. Archive Sale The Archives are going to look a bit different next time you see them. More li ..read more