I call them “rookie” mistakes not because only beginners make them – but rather because they’re basic, simple mistakes that can be easily fixed at any stage of wholesale growth. Now, the land of business is a diverse place and you’ll always find someone who says they went against the grain and did one of the below things successfully. I don’t dispute that. But I will tell you that 99% of the time, it’s in your interest to avoid these approaches ..read more

As time has gone on, though, not everyone has decided they love Faire. Some makers find the commissions to be punishingly high. Other brands find that it’s hard to build sustainable relationships with store owners through the platform. And still others simply don’t get orders there ..read more

Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with Sarah Omura of So Handmade and learn about her prioritization of simplicity, and patient evolution of her company over years ..read more

Sprucing up your website can have a large impact on your business. But where should you start? What are the common mistakes and pitfalls? What changes can have the largest impact? In response to these questions and more, we’ve partnered with in a Wholesale In a Box Maker Exclusive Live Event, to bring a website expert who will ..read more

A peek behind the curtain of our unique approach to supporting makers through one-on-one coaching services at Wholesale In a Box ..read more

A wholesale line sheet can be the most powerful document to have on hand if you’re growing wholesale. Many makers spend a lot of time developing a wholesale line sheet to win the hearts and minds of buyers – but lose the sale because of simple mistakes that they could have avoided. So in this article, we’re putting a big old “WATCH OUT!” sign in front of all the pitfalls before you get to them ..read more

If you’re working to grow wholesale as a maker or independent brand, you probably have (or will have) some kind of wholesale line sheet. But… having a line sheet is not the same as having an effective line sheet. It's often going to be the only representation of your products that a store owner ever sees before they decide whether to place an order. And if store owners are taking the time to consider your line, it’s a shame to squander that attention with a document that doesn’t represent you well ..read more

Once you start getting momentum with your wholesale growth, it’s common to run headlong into this problem: how much exclusivity to offer your stockists.  ..read more

Part of Made to Last – a series of interviews we’re doing with established makers who have grown and evolved their businesses over the long term. We sit down with K’era Morgan of k-apostrophe to discuss her passion of collaboration, exploring new mediums and supporting her community ..read more

Faire has become a part of the maker community. In fact, most of the makers we work with also use Faire or similar. That said, there are some things to be cautious about if you are considering using Faire as a key avenue for your wholesale growth ..read more