Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Consumer Behavior Lab is dedicated to teaching marketers across the United States how behavioral science principles can be applied to help their brands. By decoding the underlying motivations of how consumers make decisions, the CBL seeks to make a better industry where both brands and agencies put proven science behind their decision-making.
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2d ago
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
6d ago
In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2w ago
In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1M ago
In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
1M ago
In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2M ago
In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2M ago
In this episode we chat with award-winning author Mark
Earls about concepts such as loss aversion, the false consensus
effect, and behavioral science's impact on economics ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2M ago
In this episode, we discuss the influence behind Super Bowl ads and how
concepts like costly signaling and cultural imprinting help consumers
align with brands ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2M ago
In this episode, we explore the intricate world of Valentine's Day, online dating, and the
hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments ..read more
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
2M ago
In this episode we sit down with Phill Agnew, the Senior Product Marketing
Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect,
the illusion of labor, and the behavioral science behind special days ..read more