Key Takeaways: Gen X is less likely to work out at the gym or use fitness memberships compared to other generations. A clear lack of fitness programming specifically for Gen X Gen X has a different approach to fitness, viewing it as important but not the organizing principle of their lives. Gen X values self-sufficiency and independence, leading them to prioritize fitness as a personal responsibility rather than a social activity. Gen X is harder to market to due to their skepticism and desire for self-sufficiency, making it challenging to sell them fitness programs.   Quotes “I think ..read more

Key Takeaways: The future of qualitative research post-COVID. The resurgence of in-person qualitative research. The benefits and limitations of in-person vs. digital research methods. Remote work in qualitative research. Predictions for the future of qualitative research ..read more

Chuck, Sarah and Maggie discuss the current state of health trackers. From the Fitbits to the modern Apple watch, they examine who is using these tools and how they influence our behaviors.   Key Takeaways What the current state of wellness tech is The type of individual who is using wellness tech Nutrition trackers vs fitness trackers and who uses what The current state of trackers and how they have evolved ..read more

Maggie and Chuck talk about knowing your category within your market, and how that can have a great impact on how you do business.   Key Takeaways: How to know your category Companies that know their category well and the advantages they have The effects your category has on your research ..read more

Key Takeaways: What is the right number of segmentation for your project? Experiences with using large vs. smaller segments Pros and cons of segmentation size Our experiences working with unique projects and their approach to segmentation  ..read more

Key Takeaways: How has inflation impacted spending when it comes to health and fitness? Is health and fitness a luxury item or more of a staple? With “back to office” becoming more prominent, how it is effecting our health routines and spending? Resources: Online Fitness Deep Dive 2022: Online Fitness and the Return to the Gym Murphy Research - State of Our Health The Rise of Online Fitness ..read more

Key Takeaways: • What it’s like working at a major brand company • The pros/cons of doing research vendor side • The pros/cons of doing research client side • The future of qualitative research   Quotes: “I think one of the nice things that has come out of the pandemic is qualitative research, it's gotten a lot easier because we have this kind of new trust in some of the more online methodologies.” - Olga Sajkowski   “With eSports we could have had a debate. Is it even fair to call it a sport? And now we're seeing this whole revolution on how products are positioned and designed arou ..read more

Key Takeaways: Best practices for delivering a presentation Individual fears about public speaking Tips for a smooth delivery How public speaking is good for your career How practice can make perfect   Quotes: “In my mind, there's sort of two parts of this. One has to be mastery of the content, and the better, you know the content, the more comfortable you feel. And the other part is confidence, like sheer confidence. Getting out there and being like, alright, I'm gonna do this.” - Maggie Bright   “ I think the most important thing is just mastery of the content overall, even beyond ..read more

In This Episode: The entire sector of “online fitness” has seen a huge increase in interest among consumers, thanks to COVID. We sit down in today’s podcast and talk about what that looks like, if it’s here to stay, or if this is just another passing fad. Key Takeaways: How online fitness has boomed during and since the pandemic As we return to “normal” what aspects of online fitness are here to stay Does the ease of online fitness take market share from in-person gyms Does the data driven aspect of online fitness actually make for better workouts Does setting an environment matter when it co ..read more

In This Episode: Chuck sits down with two first year marketing researchers and discusses what their first year in the field was like. We discover the things they found easy, stuff that was difficult to adjust to, and advice they have for anyone ready to jump into the world of market research. Key Takeaways: How to transition successfully from a student to a professional market researcher Advice for newcomers beginning their careers in market research What aspects of the job were surprising, or expected in that first year How to shift your workflow to a fully remote team The preferred communic ..read more