Transport yourself into the room of our first-ever live public recording of the What Is This Behaviour? Podcast in conversation with Imran Amed MBE, founder and CEO of The Business of Fashion. The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the $2.5 trillion global fashion and beauty industries. Their mission: to open, inform and connect the global fashion and beauty industries. Imran's storytelling and personal anecdotes had the room, full of aspiring and established entrepreneurs, fashion enthusiasts and creative professionals, absorb ..read more

Welcome Daniyal Khan, the sports presenter, personality and commentator levelling up the sports industry! Daniyal educates global audiences through thoughtful video editorials and interviews for clients like Arsenal FC, UMM, Soccer Aid, FIFA and EA Sports. In this episode, Daniyal celebrates South Asian heritage month with us at the Endeavor & IMG HQ to record our first ever podcast episode with a live audience, exploring why steering sports audiences towards longer-form, layered storytelling and intelligent broadcasting is valuable, if not imperative, for the success of global sports br ..read more

EP 80 introduces Varada Sethu, the Kerala-born, British-Indian actress whose career spans film and television! While she rises with roles in major franchises like Jurassic World & Disney’s Star Wars: Andor, Varada also stars as the lead in acclaimed director Jayaraj’s Pramadhavanam. Varada candidly reflects on caring for her mental health as she navigates her life, sharing her early beginnings in Newcastle through to the National Youth Theatre GB, Bristol University, and her years of practicing Mohiniyattam, the South Indian classical dance form. Embracing the power of talk therapy, Var ..read more

We wax lyrical with Nikita Chauhan, the CEO, and founder of TranslateNC; a music talent management and strategic marketing company looking after Guiltybeatz,  DJ Semtex & more.  Ep 79 goes under the surface, starting with Nikita’s journey from working in a call centre in Derby to hustling her way in and then eventually leaving radio production at the BBC to start up her own business. With a deep understanding of how music unites us, Nikita’s trust, transparency, and communication drive her to help musicians tell their stories their way.  Our conversation taps into Nikita’s b ..read more

EP 78 with Leo Kalyan is here to bless your ears! Bringing in wisdom, warmth, and undeniable skill is @leokalyan the singer, songwriter & music producer from London who has taken the world by storm with their Bollybeats, mashups, and uniquely playful renditions of classics old and new.  After a social-media hiatus over the pandemic, Leo transformed their Indian Classical training into a phenomenal series of Bollywood x chart mashups that explore the musical synergy between Afrobeats, Latinx & Indian music. Leo’s videos went globally viral on Tiktok & Instagram with support fro ..read more

Illustrator and designer Jasmin Sehra enters the WITB chat on EP77! Inspired by her Naniji’s DIY cassette tape covers and old school South Asian typography, Jasmin AKA Paradise Girl has been making art from her early childhood. Now specialising in typography and a tropical range of illustration and design styles, Jasmin’s clients include Fenty, Armani, Nike, Estée Lauder, MTV Europe, Levis & Converse. Her artwork has been seen on products and posters as well as large scale murals. Aside from Reuben pitching his bald head as a canvas to Jasmin, we talked about how Jasmin finds inspiration i ..read more

Episode 76 welcomes the author and screenwriter, Nikesh Shukla to the WITB community. Leading up to the release of his teen fiction novel ‘Stand Up’, award-winning author and screenwriter @nikeshshuklawriter kicks off our 2023 season with a conversation that inspires us to appreciate the layers beneath the surface. Nikesh is the name behind the award-winning ‘Brown Baby’, ‘The Good Immigrant’, and can be thanked for reintroducing Pavitr Prabhakar aka Spider-man India back into Marvel Comics in 2022. In this honest & insightful episode, we explore mastering the craft of writing, the power o ..read more

What's your side hustle?  In July 2020, we spoke to Aaron Christian about one of his side hustles, The Asian Man. Going for 10 years, The Asian Man celebrates stylish south asian men. Bringing together some of the most influential designers, artists, stylists and editors from fashion and culture, it's a digital page (@theasianman_) and global community of style conscious men, committed to celebrating and shining a light on south asian style.  Two years on, we catch up with Aaron and ask what now? The Asian Man is being developed into a coffee table print book and a creative casting s ..read more

A month after the launch of the WITB 101 at White City House, Jayshree, the editor on the project, joins us for a candid reflection on the process. We peel back the layers on brown excellence, following a feeling and it being a marathon not a sprint. We take a closer look at our blind spots and the challenges of trying to get the resource out to industry decision-makers. Throughout, we listen back to some of the event’s highlights from Goldtooth’s live DJ set right through to the Q&A with the community that got us thinking ..read more

On Friday 5th August 2022, we launched the WITB 101; our annual, growing, open resource of 101 South Asian people going against the grain. Lock in to Aaron, Almass & Reuben tapping into the WITB 101's inception and the anticipation of the big day ..read more