Mumbai, August 10, 2023: The Human Resources Ideas & Voices Event (THRIVE) 2023 and the Digital Services Awards and Conferences (D-SERVE) 2023 by the Indian Business Council were held on August 10, 2023 at the K J Somaiya Institute of Management, Mumbai. The event witnessed inspiring talks, thought-provoking discussions, and countless networking opportunities for the HR and Digital Services fraternity. The winners of THRIVE and D-SERVE Awards were also announced on the same day. The winners of THRIVE 2023 include NoBroker Technologies, SBICAP Securities Limited, Flipkart, Sodexo, Kaya, Mu ..read more

This time, in our monthly round-up, we will feature a special section on Mother’s Day. Presenting here the round-up of the best marketing campaigns for this month. Starbucks | ,#ItStartsWithYourName A commendable initiative by Starbucks on inclusivity. The brand has beautifully woven the concept of “It starts with your name” in the campaign. The objective of the ad is to target an open-minded section of society, especially the millennial and Gen-Z crowd. The ,#ItStartsWithYourName is an endeavor from the brand to extend love and acceptance to individuals for who they are. Have a look: https ..read more

The first month of FY 2023-24 has come and gone. Some brands stood out, making a difference in the way they created memorable campaigns. Here’s a recap of the best ones from April 2023. JioMart | Shopping Aisa, India Jaisa We Indians are known to rock when it comes to our emotions - not always high-voltage, but definitely dramatic. So, when it comes to buying a bat for your brother’s under-19 trial, you can always expect help or two, especially if it’s a neighborhood game store. This ad is a celebration of these emotions because shopping is, after all, a relationship, meaning ‘Shopping ek rish ..read more

THRIVE or ,The Human Resource Ideas & Voices Event (THRIVE) 2023 is a conference-cum-exhibition-cum-award program to ‘BUILD THRIVING WORKPLACES TOGETHER’. The first edition is scheduled for 10th August 2023 at K.J. Somaiya, Mumbai. The event offers the HR & L&D fraternity from India and the world a unique platform to collaborate, celebrate and grow collectively. The purpose is to Reflect, Re-think, and Reimagine the new normal for the workplace while turning around the image of Human Resources. THRIVE Awards recognizes the best practices across several categories, which are: Futur ..read more

The digital services industry is rapidly evolving in India and outside. It is set to disrupt the entire commercial and industrial spectrum in the immediate future. Innovation is the key differentiator in digital services. D-SERVE, an initiative by the Indian Business Council (IBC), aims to bring forth the latest from the digital services industry, be it financial services, technology services, marketing services, consumer services, or content services. It is the best place to highlight cutting-edge solutions, processes, and methodologies created and adopted by providers across multiple industr ..read more

THRIVE, or The Human Resource Ideas & Voices Event (THRIVE), is an annual event organized by the Indian Business Council. 2023 is extra-special since it is also the inaugural edition of the event. From the venue to the crowd, agenda to awards, no effort is being spared to make this a one-of-its-kind HR conference-cum-exhibition-cum-awards show in India. Ways to Participate You can participate as the event partner, exhibitor, attendee, and/or nominee in the awards program. Here are the links for participation: 1. Partnership Opportunities 2. Awards Nomination 3. Delegate Pass For more infor ..read more

White Rivers Media won the Agency of the Year Mumbai, March 12, 2023: The winners of the 4th National Marketing Excellence (NaME) Awards were announced by the Indian Business Council (IBC) on 3rd March 2023 at the NaME Awards and Conference organized at VITS, Mumbai. The top winners of this year are HDFC Securities Ltd., Voot Select, Amazon MiniTV, White Rivers Media, Schbang, Hansa Equity, LIC, Bajaj Finserv, #ARM Worldwide, ITC Ltd., ICICI Direct, CAG, Columbia Pacific Communities, Lulu Hypermarket, Moving Pixels Private Limited, Airtel, and more. Viacom 18 Media Pvt. Ltd. is the winner of t ..read more

The Day of Love, that one day when the entire world celebrates love, 14th February….we thought of finding out how and what brands have been doing to make this day even more magical for their customers. Let’s find out.: Mumbai Metro, #MetroWeekOfLove #HaveANiceDay, 2019 The metro company chose to play Cupid - it invited riders to tweet messages for their loved ones and tag Mumbai Metro @mummetro with the promise of featuring the messages on @TimesOOH Screens at the stations. Involving users across the spectrum, an all-inclusive effort - that’s laudable. ICICI Prudential Life Insurance, Per Band ..read more

The first month of 2023 came with lots of hope and enthusiasm. Through the thirty-one days, we lost some moments, but we won many memories. With February ready to usher in many more cherishable moments, here’s our round-up of the best marketing campaigns from January 2023. Reliance Digital’ Technology Se Rishta Jodo Two ads that very movingly portray the relationship between technology and humans and how Reliance Digital can help strengthen it further. This is when everyone else, including your friends and family, is ready to taunt or ridicule you for not being tech-savvy. The narrative is bea ..read more

As we celebrate the 74th Republic Day today, IBC revisits the top branding campaigns from the past few years. It’s interesting to note how different brands chose to wish their audiences, showcasing creativity and intelligence. Bondtite’s ‘India ke alag-alag materials ko jode ekdum tight, Bondtite’ Astral Adhesives celebrated 25 years of launching Bondtite with this campaign in 2022. The ad says that the Bondtite epoxy adhesives not only bond all kinds of products and materials but also help people from different parts of the country work together. https://www.youtube.com/watch?v=CG5QTrWYXCU&am ..read more