Creating a suite of tiny courses can be a fulfilling way to share your knowledge more widely without increasing your client-facing time. It’s also a brilliant strategy for generating passive income. Here’s where many course creators stumble: They focus too much on what they wish to teach rather than designing their courses around the specific transformations that their audience seeks. They are not discoverable via their ideal clients’ everyday online searches, which means they must maintain a consistent presence on social media to drive sales. As a result, they end up with a beautifully ..read more

One of the key values I live by in business is “Don’t make yourself more accessible than you really want to be”, a topic I delve into in a dedicated chapter of my book, Quiet Marketing. This is why I’ve taken a stance that may surprise some, which is that I intentionally avoid using Direct Messages (DMs) for business interactions. — In this article — Direct Messaging signals “Direct Access” For me, DMs equate to 'direct access'—a privilege I reserve exclusively for family, friends . . . and on occasion private clients. This approach might seem counterintuitive, even shocking to some, especia ..read more

Does the fear of showing up online hold you back from being visible, and therefore unseen by your ideal clients? Perhaps you are uncomfortable with the way you look? Or you hold back from sharing your perspective (your message) in case you are criticised? You know you need to overcome this in order for people to know your offerings exist, but how? In this article let’s explore how ‘exposure therapy’, a method borrowed from the field of psychology, can help you to not only overcome these fears, but also turn them into a source of strength and connection with your audience. — In this article ..read more

If you don’t have the energetic capacity to sustain the level of engagement that social media marketing requires, then it’s possible that you are a Highly Sensitive Person (HSP). In this article we will explore how you can identify if you are an HSP, the science behind it, and I’ll share some alternative marketing approaches that have worked well for my highly sensitive nature. — IN THIS ARTICLE — Understanding High Sensitivity: A highly sensitive person experiences a heightened level of sensory processing sensitivity. This trait, present in about 15-20% of the population, involves deeper co ..read more

The journey of personal and professional growth is a continuous process, and sometimes, the most profound insights come from the most unexpected sources. This year, I found myself deeply intrigued by the significance of the Human Design New Year, which starts on January 21st with the Sun's transit into Gate 41. For those unfamiliar, Human Design is a unique system that combines elements from astrology, the I Ching, Kabbalah, and the chakras. It offers a framework for understanding ourselves and the energies that influence our lives. The Significance of Gate 41 Gate 41, known as the Gate of Co ..read more

Within the framework of Human Design, the notion of commitment, especially for those with an undefined ego / heart centre, prompts a lot of discussion. At the heart of this discussion is the perspective that an undefined heart centre equates to a lack of commitment capacity. Let’s delve into this topic and explore how you can effectively commit to your goals, regardless of your heart centre’s status. — IN THIS ARTICLE — Understanding Human Design: Human Design is a unique system that combines principles from astrology, the I Ching, Kabbalah, and the Chakras. It offers a personalised map of y ..read more

Have you come to a place where you don’t have the energetic capacity for the high engagement marketing that social media demands? I hear you! Engaging daily in Facebook Groups used to be my routine, and honestly, it felt awful. The reason? I hadn't realised I was a Highly Sensitive Person (HSP) – a discovery that changed everything. — IN THIS ARTICLE — Understanding High Sensitivity: A highly sensitive person experiences a heightened level of sensory processing sensitivity. This trait, present in about 15-20% of the population, involves deeper cognitive processing of various stimuli. Key cha ..read more

When I first dipped my toes into the entrepreneurial waters as an energy healer and akashic records reader, the last thing on my mind was marketing. I naively assumed that simply leaving business cards at wellness-focused establishments and listing myself in practitioner directories would suffice. While that approach was somewhat effective, it did not provide the sustainable income I needed to keep me and my business alive. In this article I’m going to walk you through some of my journey, and how I have found that we can market quietly and still be successful. — In this article — At first, I ..read more

You and I probably share a common goal. We want to be easily found by great clients — without having to market so hard, or show up on socials everyday. This is deeply important to us because as much as we desire to have a successful business, we also crave the time and space to live, learn and travel. In this article I’ll explain what discoverability is, and how you can walk the path of being more easily found. Let’s go! — In this article — Visibility; the conventional approach to marketing To understand the value of discoverability, we’ll start by defining what ‘visibility’ is. Visibility i ..read more

There is a powerful way to be visible in the marketplace that is both nervous system regulating, and impactful. It’s called ‘quiet marketing’ — and the paradox is that it speaks volumes. — In this article — The backstory to Quiet Marketing I started my self employment journey much like you did, I expect. When I was taught to start my marketing copy with a list of pain point questions, I didn’t question it. When I was taught to build my list quickly through freebies, I didn’t question it.  When I was taught I needed to be visible all the time on several different platforms and Facebook G ..read more