Nonprofits budgets are lean and marketing is often seen as an expense, when it is really an investment. Colleen tells us her 8 great reasons to engage a marketing consultant to move your mission forward ..read more

Patients are smart! They’ll do their research before choosing a physician. Colleen Kendrick shares how medical practices can increase patient acquisition with marketing ..read more

Reputation management is crucial for physicians and medical practices to maintain a positive image and build trust with patients and prospects. Colleen Kendrick shares strategies to address reputation management ..read more

Marketing is a long-term investment, not a one-time effort. Learn from Colleen Kendrick how effective marketing strategies can help healthcare providers grow their practice ..read more

Since healthcare providers typically use a combination of online and offline tools to market their services, integration is more important than ever. Listen in on this quick video to learn more about the benefits of integrated marketing plans ..read more

Healthcare consumerism. We’ve been talking about it for years now. And it was supercharged by the pandemic. But guess what, it’s here to stay. What can we learn from changes in consumer behaviors that have healthcare consumers exhibiting shopping behaviors more in line with how they access other services? Today’s retail health care models are continuing to grow and expand as a result of these changes. So those of us in practice need to be thinking about three key takeaways and how they can impact our operations. Number one, patients want access options from service locations to operating hours ..read more

Congratulations, you signed a sponsor, it’s time to celebrate! But it’s also time to get down to business. How are you going to turn new sponsors into raving fans who will refer others? I have four things I think are critically important. The first is aligning for activation, this should really be a one-on-one discussion between your team and that sponsor’s team to think about how you can both leverage the opportunities to work together and maximize exposure for both organizations. Second, add value everywhere. If you are a nonprofit, helping support not only your mission, but the sponsorships ..read more

Foundational marketing strategy has focused on the 4Ps, we call these four elements – product, price, place, and promotion – the marketing mix. These four elements are the controllable components of our marketing toolkit. In recent years, marketing thought has evolved to include additional Ps, some say 6, some say 7. Today, let’s talk about what I call the 4Ps+, the six elements I think are really important to putting together your marketing strategy. We’ll start with our 4 traditional elements and speak first about product. Product refers to the tangible product you are offering or the intang ..read more

When you think about the content you want to put in front of your patients, the community or even other providers, think of marketing as a conversation. If you could talk to that person face-to-face about things of mutual importance, what would you cover and how? Assess all of the touch points you have between you think about how you can leverage them to further your relationship. This often means considering many online tools like your website, social media sites, email newsletters, the online profiles that represent you or your practice on third party review sites and referral networks, as w ..read more

Foundational marketing strategy has focused on the 4Ps, we call these four elements – product, price, place, and promotion – the marketing mix. These four elements are the controllable components of our marketing toolkit. In recent years, marketing thought has evolved to include additional Ps, some say 6, some say 7. Today, let’s talk about what I call the 4Ps+, the six elements I think are really important to putting together your marketing strategy. We’ll start with our 4 traditional elements and speak first about product. Product refers to the tangible product you are offering or the intang ..read more