Celebrate Raw Feeding Week in a brand new way with our new Kibble in the Raw! As pioneers in championing the benefits of raw nutrition, we approach every week as if it were Raw Feeding Week! That’s why we created a revolutionary kibble that makes raw nutrition more accessible without sacrificing the scoop-and-serve convenience of kibble. Kibble in the Raw is nutrition and convenience in perfect harmony. How It’s Different: Our Product Story Unlike traditional kibble, where important nutrients are stripped away during the high-heat extrusion process that prioritizes speed and volume ..read more

We are thrilled to announce the launch of our latest breakthrough innovation - Kibble in the Raw! It is a revolutionary product that combines the power of raw nutrition with the convenience of kibble. Made to nourish your pup’s primal needs, each recipe is crafted with premium, whole-foods and raw ingredients that optimize nutrition and digestibility to help keep them in their prime. How It's Different By leveling up from your current kibble to Kibble in the Raw, you’re able to offer the real whole food, raw nutrition they need to thrive without having to change your routine. Each Kibble in th ..read more

Exploring the backcountry with your dog is a great way to create memories that will last a lifetime! As you’re getting prepared and packing up, make sure you have everything you need to keep your dog happy and healthy on your big adventure. Follow these tips before setting out to make your journey into the wild as safe and comfortable as possible.  Tip #1: Choose a Dog-Friendly Trail As you begin to scope out the perfect route for you and your travel buddy, make sure to choose one that is dog-friendly. Research any pet rules and regulations ahead of time for the trail you’re interested in ..read more

Since 2001, Primal Pet Foods has set out to transform the lives of dogs and cats through their diet. “The mission of Primal is to create, develop, and produce the highest quality pet foods available for dogs and cats,” explained Matt Koss, founder of Primal Pet Foods. Food safety is a top priority for Primal. We are focused on safety and quality control during every step of the process. Koss believes that the safety process begins long before the diet is produced: “The food safety process starts with procurement. “We focus on the highest quality meat and poultry, fruits, and vegetables… buyin ..read more

We have made the strategic and difficult decision to stop producing our Gently Cooked line for both Canines and Felines; this gives us the opportunity to focus on our frozen raw, freeze-dried raw, and Kibble in the Raw balanced bases that we make in-house in our Primal facilities in the U.S. We'll continue to offer a range of other complete and balanced formulas in different formats and a wide variety of proteins for both Canines and Felines to meet the needs of all pets. If you enjoyed the warming aspect of feeding our Gently Cooked products, we recommend trying our Bone Broth in conjunction ..read more

The summer sun is no joke! As the summer season arrives, it's important to remember that our beloved pets also need special care to beat the heat. Just like us, they can be susceptible to overheating and dehydration. Here are 3 tips to help you get ahead of the hot temperatures and keep those busy summer days simple for your pet. Here’s how to help your dog or cat stay cool and comfortable with Primal. Tip #1: Help Your Pet Stay Cool At Home If you’re at work all day or out of town on summer vacation, you can make sure your pet stays cool and comfortable in the heat at home by keeping your hou ..read more

Happy Earth Day! Sustainable practices are important and something you can do with your pet, for your pet, year-round. Here's some inspiration for how you and your pet can do more environmentally-friendly activities together this Earth Day and practice sustainability with Primal. Recycle gently used pet supplies It’s hard to know what your pet might need or never use again. Just like sorting through your old clothes or household items, tidying up your pet supplies every spring can help you declutter your home, reduce waste, and provide supplies to other pet parents who could use them. If you h ..read more

Start your puppy off right with a raw diet from Primal! Incorporating raw & fresh foods into your pet’s diet from a young age ensures you are providing them with the most biologically appropriate diet. Build a Better Bowl as they grow and know that you’ve established a solid foundation for a healthy diet for your pup. Primal Puppy diets provide all of the essential nutrients to help your growing puppy thrive. Learn more about the benefits of a raw diet, our products, and more!  Benefits of a Raw Food Diet for Puppies Why is a raw diet a better option for puppies and dogs? Raw diets ar ..read more

Celebrating Valentine’s Day with your pet is special. Who better to share a day full of unconditional love with than your pet?  Enjoy the little things and learn how our treats help you take care of your pet in more ways than one. Here are some treat ideas for your pets to ask your pet “Woof You Be Mine?” The G.O.A.T Is your cat “The Greatest of All Time”? With thoughtfully-sourced chicken & goat milk, blended with probiotics for immunity support, we think your cat will agree: these treats are the G.O.A.T.  What better way to show them you love them than offering up great treats ..read more

We’ve been proud to offer biologically-appropriate, nutritious pet foods for over two decades. The newest addition to our lineup of Balanced Bases—Freeze-Dried Raw Pronto—makes it easier than ever to feed your dog a complete & balanced, safe raw diet. Freeze-Dried Raw Pronto recipes provide all of the benefits of a raw food diet in a safe, convenient, and easy-to-use format — just scoop, hydrate, and serve! Like all of our Canine Balanced Bases, our Pronto recipes are crafted with the highest-quality ingredients for real, whole-food nutrition — without the use of synthetic vitamins & ..read more