In the realm of market research, adaptation is key. As consumer behavior evolves, so must the methodologies used to understand it. One such evolution that is reshaping the market research landscape is the rise of voice-enabled surveys. In this blog, we delve into why voice-enabled surveys have become the need of the hour and how they are revolutionizing market research. Additionally, we’ll explore how HBG Knowledge can assist in all market research services, leveraging the power of voice technology. The Voice Revolution Voice technology has permeated our daily lives, from virtual assistants i ..read more

Market research stands as a fundamental pillar in deciphering consumer behavior and inclinations, providing businesses with invaluable direction. In the relentless pursuit of a holistic understanding, researchers are increasingly turning to mixed-method research, a pragmatic approach that blends various data collection methods. This blog post dives deep into the practical techniques for leveraging mixed-method research to elevate market research outcomes. Demystifying Mixed-Method Market Research Mixed-method research merges quantitative and qualitative data collection methodologies to produc ..read more

In the ever-evolving landscape of business and innovation, understanding the needs and preferences of your target audience is paramount. While traditional market research methods like surveys and analytics provide valuable data, there’s a method that delves deeper into the psyche of consumers – focus group research. Like a gem waiting to be discovered, focus group research has proven to be a catalyst for success for numerous renowned companies, offering invaluable insights that shape products and services. Mattel, the creator of the iconic Barbie dolls, found early success in the 1950s throug ..read more

The Future of Manufacturing: Embracing Digitization and Reshaping the Workforce The manufacturing industry stands at a pivotal juncture, poised for a transformative journey fueled by digitization and a rapidly evolving workforce landscape. This confluence of factors presents both challenges and opportunities, demanding a proactive approach to navigate the complexities and unlock the immense potential that lies ahead. Digitization: Reshaping the Manufacturing Landscape The rise of Industry 4.0, characterized by the integration of advanced technologies like artificial intelligence (AI), the Int ..read more

The Expert Network Industry The Expert Network Industry comprises of industry professionals with more than 20+ years of experience in the industry in a specific domain. It consists of subject matter experts who are hired by expert network firms to deliver quick and on-demand insights to their clients worldwide for a faster and smarter decision making. The exert network group comprises a group of industry experts, analysts, consultants, academics, retirees, and others. It aims to deliver its services to professionals of market research firms, management consulting firms, corporates, and other ..read more

Precision Agriculture Precision Agriculture is a modern farming concept that uses information technology to ensure that the crops are well maintained and to optimize their health and overall productivity.  It is an emerging trend within the farming community and is helping them make the right decisions around the production processes. It is a continuous process which is stretching the bounds of the production capacity of a farmer. It also facilitates sustainable food production and climate resistance. The agriculture industry is undergoing a lot of disruptive innovation due to the integr ..read more

In today’s fast-paced financial landscape, individuals often find it challenging to navigate the complex world of investments and financial planning. Many seek the expertise of traditional financial advisors to help them make informed decisions about their money. However, an alternative approach to investment management has been gaining traction in recent years: Robo advisors. What Are Robo Advisors? Planning and getting the right investment advice can be challenging for individuals. Many people seek expertise from financial advisors for investment decisions. However, an alternative to tradi ..read more

Market research is a crucial aspect of any business, and its success depends on the quality of the collected samples. A sample is a subset of the population used to represent the whole population in market research. The quality of the sample plays a significant role in determining the accuracy and reliability of the research findings. In this article, we will explore why sample quality is essential for the success of any market research project.   Firstly, sample quality ensures representativeness. A representative sample accurately images the aspects of the population under study. For i ..read more

The buyer persona is about building the right customer profile for your target audience. And how do you do that? That’s where the research and industry experts come in, along with understanding and adopting modern ways of connecting with customers. Find how modern issues require modern solutions. Buyer Persona can be specified as a target or typical customer behavior defined and kept on after detailed audience research. How it helps in creating and shaping such a profile of a customer that shows a personalized, connected, and much-appreciated way to connect with a brand or the industry. What ..read more

In today’s highly competitive business landscape, establishing a strong and differentiated brand is essential for success. Brand strategy plays a pivotal role in shaping the perception and loyalty of consumers towards a company’s products or services. To develop an effective brand strategy, organizations must rely on the valuable insights generated through market research. This blog delves into the critical role of market research in brand strategy, highlighting its contribution to brand positioning, competitive analysis, customer understanding, and overall business success. Brand Positioning ..read more