Author: Annette Malave, SVP/Insights, RAB During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective. Sales of desks, chairs, etc. grew and many retailers experienced increased traffic on their sites. The cost of purchasing some of these items quickly escalated. The furniture industry experienced increased sales growth. As sales increased, furnitur ..read more

Author: Annette Malave, SVP/Insights, RAB What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market. By Q4 2023, there were 288.5 million vehicles on the road. According to Experian, over 15 million new vehicles were registered, and over 38 million used vehicles changed ownership. Vehicle purchases in 2023 were prompted by various reasons – for both new and used vehicle buyers. The top reason ..read more

Author: Victor Texcucano, Content Coordinator, RAB Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are fierce, office supply retailers have a need to reach consumers in their areas. Coming out of the COVID-19 pandemic, office retailers had a tough time. Major office retail chains have been dealing with declining sales and store numbe ..read more

Author: Nick Arias, Research & Insights Assistant, RAB Although the year is still young, the summer season is quickly approaching. People are in the right mindset to get in the best shape possible. While many are reaching their fitness goals, there are some that are still figuring out where to start. A LifeTime Fitness study examined how people prioritize their health and uncovered that 64% of respondents would prioritize their health and well-being more in 2024 than in 2023 – a 29% increase from the previous year. Additionally, 36% of respondents claim that the number one goal for 2024 wa ..read more

In the 17th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth. As a new feature, we are now including a video version of this interview on YouTube. Click here to watch. Click here for Season 4: 2023 AN ..read more

In the 16th episode of Radio on Main Street at the ANA Masters of Marketing, RAB’s Erica Farber sat down with Robyn Streisand, founder and CEO of both The Mixx – a strategic creative agency, and its holding company, Titanium Worldwide – a collective of independent- and minority-owned agencies providing a one-stop shop for brands. Both agency brands are grounded in love, resilience and strength. Robyn’s mission is to implore marketers to reignite the value with what their brands mean and represent and live by it, which is a great reminder for all of radio’s iconic collection of brands that info ..read more

In the 15th episode of Radio on Main Street at the ANA Masters of Marketing, Erica Farber chats with Ade Adeosun, vice president of marketing solutions for TransUnion. There are moments that matter throughout a consumer’s daily journey, and we all know that audio plays a significant role in these moments each and every day. The interactions brands make within those moments become indelible and as Ade says, “audio impressions last much longer than that initial interaction, and that’s why audio is a phenomenal medium.” As a new feature, we are now including a video version of this interview on Y ..read more

Stanley Black & Decker’s presentation at the ANA Masters of Marketing conference focused on the Craftsman brand and just following it, Tammy Greenberg had the opportunity to chat with Tabata Gomez, chief marketing officer for Stanley Black & Decker, alongside the brand’s agency partner, Jessica Henrichs, president of Collie McVoy. Helping to empower consumers is core to the Craftsman brand’s mission and a deep understanding of the consumer gained through data provided the brand the comfort to push the boundaries. It takes bravery to create something so big that it becomes part of cultu ..read more

Author: Annette Malave, SVP/Insights, RAB Partnerships are important. Ask anyone who is trying to grow their business, and they will admit that along with their own hard work, the partnerships and relationships they build with both consumers and other businesses has helped their own growth and impact. The same is true for media. Today’s media landscape is fragmented, and consumers are engaging with multiple forms of media throughout their daily journey. In fact, some are using various media simultaneously. Implementing a media strategy for any brand is as important as the brand’s messaging, an ..read more

In the 17th and final episode of this ANA Masters series, Erica Farber chats with Blair Fischer, director of national partnerships at Westwood One to gain her thoughts on her first Masters of Marketing conference. Blair shared so many nuggets of great advice for radio sellers, regardless of whether you are national or local. Have a listen and you’ll be energized and reminded how passion for our medium is infectious and ultimately leads to growth. As a new feature, we are now including a video version of this interview on YouTube. Click here to watch. Click here for Season 4: 2023 AN ..read more