With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical – now more than ever. WO Digital Hub unifies digital ad sales, operations, execution, and finance across multiple properties and ad servers, so you can generate more business while saving time and money. WO Digital Hub offers: […] The post Consolidated digital order management with WO Digital Hub appeared first on WideOrbit ..read more

With current world events, the threat of cyberattack has never been more top of mind, both internationally and here at home. The risk of a ransomware attack is a reality for broadcasters, whether local or national, radio or TV, individual stations, station groups, or broadcast networks. Several high-profile incidents, combined with recent events in Eastern Europe, […] The post Top 10 Cybersecurity Tips to Help Broadcasters Reduce Risk appeared first on WideOrbit ..read more

WO Fusion is our next-generation, direct-sales platform, offering powerful new sales workflows and functionality for cross-media, multi-market selling across alternate audience measurement currencies. WO Fusion provides end-to-end sales workflows to price, plan, and propose cross-media, multi-market, multi-property campaigns, from avails, to proposals, to orders in WO Traffic. The evolution of our WO Media Sales application​, […] The post Powerful Sales Functions in WO Fusion appeared first on WideOrbit ..read more

Television advertising has traditionally revolved around linear broadcasting, with advertisers purchasing airtime spots to reach a broad audience. But with shifting consumer viewing patterns and the rise of digital media, broadcasters are embracing digital channels to complement their linear offerings. The convergence of linear and digital media presents both opportunities and challenges for broadcasters, requiring […] The post Understanding Converged Linear and Digital Ad Sales Tools appeared first on WideOrbit ..read more

Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling landscape, AI can help streamline processes, enhance efficiency, and optimize campaigns. A Gartner survey found that 63% of marketing leaders plan to invest in generative AI in the next 24 […] The post Enhancing Media Buying and Selling with AI appeared first on WideOrbit ..read more

While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several trends to watch in 2024. Revenue is expected to remain strong for local broadcast TV and radio, digital TV viewership will continue to increase, and the number of ad-supported streaming […] The post Media Industry Trends to Watch in 2024 appeared first on WideOrbit ..read more

WideOrbit began 2023 with the merger with the Lumine Group in March. Our partnership with Lumine builds on our 25-year foundation and contributes to a robust future for the company, our employees, and our clients. We continued the year by helping our clients improve efficiency with continuous improvements to our linear ad trafficking solutions, introducing […] The post Media Trends 2023: The Year in Review appeared first on WideOrbit ..read more

In today’s increasingly competitive landscape, radio broadcasters demand a strong, flexible, and user-friendly automation system to keep listeners engaged around the clock. WO Automation for Radio makes it easy to program and optimize content and ads while simplifying workflows and reducing costs. WO Automation for Radio also has a few hidden gems – lesser-known features […] The post Uncover hidden efficiencies to get the most out of WO Automation for Radio appeared first on WideOrbit ..read more

Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive, tedious steps that make them labor-intensive, time consuming, and prone to error. They also take valuable time away from more important, revenue-generating business activities, which makes them prime candidates for […] The post Moving Media Sales Automations Forward appeared first on WideOrbit ..read more

WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers, with features and workflows to improve efficiency, reduce costs, and maximize revenue. Pitch-to-pay workflows WO Digital Hub simplifies complex workflows to drive revenue growth with a single solution for digital […] The post WO Digital Hub: Consolidated digital order management for publishers appeared first on WideOrbit ..read more