There’s no doubt: people are reading less and less. Some newspapers are already resorting to sensationalist stories to gain clicks, bookstores are selling fewer and fewer books, and the surveys aren’t optimistic. The reasons for the lack of reading are varied: reading is boring, I can’t concentrate, it makes me sleepy, I don’t have time, I’m not interested. It’s not a good scenario for those who work exclusively with text format. Wanting to stick to just one media may be costing you money. Want to know how to fix this? Keep reading our post. Turn your readers into listeners It’s not necessary ..read more

The internet is the best and cheapest way to spread your station’s content, reaching and engaging your audience. In this article, we provide various options for engaging your listeners across different platforms and content tips for each. But first, you might be wondering…  Why invest in online content? Many station owners have likely asked this question. Why use the internet as an extension of your station? Why invest in digital marketing for radio? What are the advantages? We list three main reasons not to miss out on this market: – It’s easier to receive feedback and constructive criti ..read more

Advertising investments in radio are estimated at US$36.1 billion annually, according to Dentsu. This data demonstrates the resilience and relevance of radio in the contemporary media landscape. But, given such a vast universe of entertainment as we have today, including TV, the internet, and music streaming services, why do people still listen to the radio? We list some possible reasons for why radio remains so important! Radio is democratic The fact that it reaches remote parts of the world quickly and with quality, in a way that television and the internet do not, is a major advantage. It m ..read more

Knowing who your radio’s target audience is greatly increases the chances of growing your audience, as well as determining what will be broadcast in the programming. What your station presents to the public is what determines your chances of success. The target audience dictates the course of your radio, as it serves as the gauge to identify the most effective ways to attract the maximum number of listeners, thus facilitating the process of acquiring sponsors and collaborators. As the name implies, the “target audience” is the people you want to reach, the individuals who have the potential to ..read more

You’ve got your studio ready. All equipment is installed, and the software is configured. Now comes the moment of truth! Creating content for your radio. If you don’t know where to start or have doubts about how to choose the best content, check out some tips to create an engaging schedule that meets listeners’ needs! Choosing the content to be broadcast on your radio is essential to captivate your audience. Like music, it will determine the radio’s style and target audience. Always keep in mind that these materials need to be optimized for web transmission. In other words, they must be dynami ..read more

Presence on the internet has become increasingly necessary. Those who do not adapt to constant technological advancements are left behind. In today’s post, we will discuss how audio streaming technology can be a useful tool to chart a new path for community radios, simplifying the process, expanding reach, and strengthening the historical social role they play. The social role of community radios What would a community be without the right to expression and quality information? This is where community radios play a vital role! Playing an important and socially relevant role in the lives of the ..read more

In a scenario of constant digital transformation, marketing strategies and customer engagement need to keep up with emerging trends. In this context, creating an online radio emerges as an innovative and effective tool to establish a deeper connection between a store and its target audience. By combining the power of audio with the convenience of online broadcasting, online radios offer a range of advantages and benefits that can significantly boost the presence and success of a business. Advantages of Creating an Online Radio for Your Store By adopting an online radio as an integral part of t ..read more

In the pulsating backstage of modern gyms, where the pursuit of well-being and physical fitness intertwines with technological innovation, an interesting approach emerges to transform the atmosphere of workouts: online radios for gyms. In a world where music is a powerful ally of motivation and physical performance, the fusion of energetic playlists, effective communication, and digital interactivity is redefining how gym-goers perceive their daily exercises. In this text, we will explore the advantages of this rising trend, delving into the reasons why creating an online radio has become a ke ..read more

If you’re an online radio enthusiast, you know that keeping well-organized information about your radio station is crucial to connecting with your audience. BRLOGIC, always committed to providing essential resources for radio stations, is here once again to announce a new tool: the Links Page with Player. What is the Links Page? The Links Page consolidates all important links in one place, facilitating dissemination and providing a smoother, more connected experience for your audience. Goodbye to the need to share multiple links separately; now, everything your listeners need is accessible on ..read more

You may have noticed that each type of announcer has a different way of using their voice. Whether announcing a product, conducting a ceremony, or even hosting a program, you can perceive that each occasion calls for its own style. This happens because each type of announcer helps achieve a specific goal. For example, those who want to sell a product seek to attract customers’ attention. On the other hand, an announcer who wants to convey the real feeling of a story aims to emotionally engage the listener. And because announcers embody true characters when using their voices, you can perceive ..read more