As a ride-hailing app, learning from unexpected sources, such as Netflix, helped us implement a new profile selection feature that has improved user experience and doubled business orders conversion rate. Our new “Smart Switcher” has delivered outstanding results, making the ride-hailing experience smoother, more reliable, and user-friendly. Who we are Gett is one of the leading taxi booking platforms operating in Israel and the United Kingdom. Founded in 2010, the company specializes in the regulated taxi space offering a variety of flexible ground transportation solutions, including delive ..read more

In 2021 I landed my dream job. Working at Apple, the holy grail of minimalistic design, innovation, and creativity. A place where misfits have a seat on the table and where bold, crazy ideas are highly encouraged. As a Product Designer, working at Apple was a life-changing experience, and all I can say is that I’ll keep carrying some of its principles with me wherever I go. In the one year that I worked at Apple, here are the top 10 lessons I learned: TL;DR Apple is a unique company and I believe that the way they do product design can only be successful due to their business model, which all ..read more

This article was originally published on the Toptal Design Blog. Today, the multibillion-dollar video game industry comprises more than three billion players. With the industry growing and games becoming increasingly sophisticated thanks to advances in artificial intelligence, augmented reality, and virtual reality technology, more game studios are incorporating UX specialists into the development process. The game UX designer plays a pivotal role in creating player-centric experiences, from streamlining game onboarding to ensuring UI flows and game mechanics ..read more

But while the concept may be familiar, the process of mobile app user testing has its own unique nuance. Mobile flows tend to be more step-through with fewer choices per screen, and mobile goals tend to be more strictly for a single person only. From a practical perspective, mobile testing requires tools which operate with or closely approximate the single-user small screen. An effective mobile app user test needs to address these challenges through careful planning and implementation. How to properly prepare for mobile app user testing Defining your target audiences Deep understanding of a pr ..read more

Introduction Venmo is a mobile payment service owned by PayPal that allows people to pay and request money from their friends. Venmo provides a social way to pay friends when you owe them money and don’t want to deal with cash. Users can make payments using money they have in their Venmo, or they can link their bank account or debit card quickly. Framing the Problem This case study focused on creating a user-centric solution to the question, “How can Venmo streamline group payments?” With over 40 million users, Venmo has mastered being an application that allows people to easily make payments ..read more

Over the next few years, many advancements in technology will unfold and dramatically shift our behavior and expectations in society. Just look at the IoT, the Industrial Internet, autonomous driving and flying, virtual and augmented reality, wearable devices, biometrics sensors and implants, among others. It is on us to bring these things together in a meaningful way. Welcome to the Experience of Things. Form Follows Empathy Market research has been done for many decades, but it has failed to deliver better products. Take Google Wave, MyFord Touch, or Walmart store re-designs. Focus groups, s ..read more

Apple and Google have been fighting for map dominance for nearly a decade. In 2012, just months after Google Maps first hit one billion users, Apple Maps was set as the default mapping application on IOS. As a result, it’s estimated that Google lost 300 million IOS users. I often ponder why I typically use Google Maps, given how much I love Apple, and how easy it is to access on my iPhone. And if one small poll on Twitter is representative, you largely agree. The breadth of data is the primary differentiator—of which Google has a significant advantage. For example,&nb ..read more

Buttons are one of the main UI elements in interactive design. Some of the more complex interfaces can have hundreds of buttons on a single website. Most businesses measure their success by button clicks. So it’s crucial to communicate to the user how a button works and where it’ll lead them. Over the years, our design system has fine-tuned the craft of our buttons. Buttons allow users to control the product and achieve their goals. It can help them navigate the interface, modify content or both. Principles As Google explains, a good button design follows 3 principles. It must be Identifi ..read more

Whether we admit it or not, today’s customer experience is all about omni-channel. People are reaching out to companies on the phone, via text message, through emails and webforms—you name it, someone’s using it. When customers reach out to customer service, they most often use three or more channels, and most businesses offer multiple service channels to answer customer questions. But an omni-channel experience isn’t just about having multiple channels: it’s about making sure those channels all work together. The idea behind omni-channel is that it all the s ..read more

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