Reading Time: 4 minutes As more patients use the internet to find a dentist, paid marketing methods like Google Ads are essential for practices to grow. But with limited budgets and a highly competitive marketplace, dentists need to be certain they are producing the best possible results. The key to unlocking more efficient paid marketing is measurement – and the most important metric of all is return on investment (ROI). What Is ROI (Return on Investment)? ROI indicates the net financial impact of an investment. The simplest way to calculate it is to divide your total revenue by your total co ..read more

Reading Time: 4 minutes 5 Must-Haves for a Modern Dentist Office: Creating a 5-Star Experience for your Patients Welcome to the future of dentistry! In today’s fast-paced and ever-evolving world, modern dental offices need to go above and beyond to create a 5-star experience for their patients. Gone are the days of outdated equipment and sterile environments. Today’s patients expect a dental office that is not only technologically advanced but also welcoming and comfortable. In this article, we will explore five must-haves for a modern dental office that will help you achieve that 5-star exp ..read more

Reading Time: 3 minutesDigital marketing has become the most important way for patients to find new dental practices, which means having a high-quality website is no longer an “optional extra”. However, as more dentists get websites, a new problem arises: how to stand out and successfully use your website to acquire new patients. The reality is many dental practices are actively losing new patients because their website is not properly optimized for patient acquisition. And in this article, we explore… 3 Important Aspects of Digital Marketing Most Dentists Miss 1. Visibility Why it matters The ..read more

Reading Time: 3 minutes Based on reports from the American Dental Association, the average new patient retention is 41%. Overall, dentists keep just 4 out of 10 new patients after their first appointment. Just a 10% improvement in these statistics would add thousands of dollars in revenue every year. So how do you improve dental patient retention? What kind of strategies and efforts should you implement to get patients to return to your dental office? Let’s look at four things you can do to help create an ongoing engagement with each patient. 1) Treatment planner Making reminders and appointme ..read more

Reading Time: 4 minutes Every dental practice staff member knows the true lynchpin of the operation is the office manager.  This multi-skilled superstar must keep on top of the day-to-day running of the business, manage a team of disparate individuals, keep stock levels up to date, check insurance claims are being pursued in a timely manner and keep an eye on the bottom line. Combining the job descriptions of logistics expert, sergeant major, accountant and agony aunt takes an incredibly special individual.  If you find a talented office manager, hold onto them with everything you’ve ..read more

Reading Time: 4 minutes Worry-free insurance verification Opencare takes the guesswork and effort out of insurance verification. Learn more As a hard-working dental professional, you want to get paid what you’re worth, right? Unfortunately, many dentists are not collecting as much as they are owed on their dental claims. If you’re one of them, that means you’re missing out on thousands of dollars each month. So how do you find out if you’re collecting what you should be? More importantly, since it’s likely that you’re not, what needs to change to make that happen? Let’s discuss. The 99 ..read more

Reading Time: 8 minutes Dentistry during the pandemic sure has become quite the challenge, due to heightened anxiety around infection control, stay at home orders, and measures to control the spread of COVID-19. Despite dental offices being a completely safe and essential service, some patients simply stopped going to the dentist altogether. But now that the first waves of the pandemic are behind us as vaccinations roll out across Canada and the United States, how are people feeling about coming back? What can you do to make your patients feel more comfortable? At Opencare, we conducted a pati ..read more

Reading Time: < 1 minuteOpencare’s ultimate tips and tricks for billing, claims, insurance verification, and more Your bottom line matters more than ever. 2020 proved that the economy is volatile and cash flow isn’t always stable. There are many ways that you can maintain consistent cash flow for your dental practice, no matter what circumstances hit your dental practice.  At Opencare, we reached out to our talented network of dentists, billing supervisors, and our Chief Financial Officer to compile some best practices for earning more for your dental practice. We want to provide you w ..read more

Reading Time: 7 minutes A business plan. Your practice simply has to have one. It’s going to lay out all the detailed information that helps you set your practice on the road to success. It’ll include market analysis, a marketing plan, competitive analysis, cash flow projections, and more.  In essence, a business plan allows you to track, monitor, and evaluate the progress of your practice over a period of time. It allows you to gauge how your practice is progressing against your original projections for your business. This, in turn, will make it easier to make an objective evaluation of ..read more

Reading Time: 7 minutes Your patients are the most valuable asset your practice has. Because of this, patient loyalty is vital to the success of your practice and it’s important you optimize the lifetime value of each patient. For this, you need an effective email marketing and nurturing campaign.  It helps you to keep your patients informed and keep them coming back for more. Email is one of the most cost effective and conversion-rich forms of digital marketing today. It can get you impressive results without spending a bunch on marketing. Email marketing allows you, at a low cost, to r ..read more