In the words of the recent Oscar winner Billie Elish - "What Was I Made For?" I'm always talking about what your value proposition is as a business owner but, what is our value proposition as a PERSON? How do we want to help others? What mark do we want to leave on the world?    Ok ok ok, I know this is way too deep, but I realized how freaking lucky I am that my business and personal value proposition are the same! I want to make the lives easier and happier for the women in my life. Becayse, let's face it - women f*cking rule. Working With a Women-Owned Marketing Agency Some of the ..read more

Why working with a woman-owned marketing agency can improve everyone's life. In recent years, there has been a significant surge in the number of women-owned businesses across various industries, and marketing agencies are no exception. Women entrepreneurs are breaking barriers, shattering glass ceilings, and creating a thriving space for themselves in the business world. Let's talk about why women need to own marketing agencies and the unique contributions they bring to the industry. Diverse Perspectives and Creativity One of the key reasons why women must own marketing agencies is the diver ..read more

In today's digital age, marketing has evolved far beyond traditional advertising methods, and because of all the marketing options there are, having a solid organic marketing foundation is critical to the success of your business and traditional marketing methods. Organic marketing provides a more sustainable approach that sets you up for long-lasting success. Understanding Organic Marketing Organic marketing is the process of growing your brand's online presence naturally, without relying on paid methods. It's about finding your right audience, cultivating a loyal audience, earning trust, an ..read more

Email marketing is undoubtably one of the most necessary marketing tools a small business can have. As a small business marketing agency, we strategize and implement marketing tactics that create a solid foundation for the business and email marketing is one of those tactics. Today we’re diving into e-commerce brands and the importance of having shopping email campaigns, both through the buying process and after the sale, are so important for revenue. What are Shopping Email Series? Shopping email series are nurture emails through a customer, or potential customer’s, buying process. They incl ..read more

We're going to put our money where our mouth is with this one: Subject Lines Should be 9 Words or Less ..read more

January 2022 Why Didn't Anybody Tell Me This Sh!t Before by Marcella Allison and Laura Gale is a compilation of letters to one's younger selves from female entrepreneurs. Although long (we're talking 300 + pages), its a fast read. This book is a great reminder that we've all been through hard sh!t, and although some moments as a female entrepreneur are lonely, you are not alone. WARNING: This book has a trigger warning for suicide, grief and abuse. You can order the book ,HERE. Below are my 5 takeaways from Why Didn't Anybody Tell Me This Sh!t Before TAKEAWAY 1: YOU ARE NOT ALONE For many yea ..read more

If you haven't read Essentialism by Greg McKeown run don't walk and read it! By far this is our favorite book we've read this year (granted it's only the third!). But I can't imagine books getting much better, or more helpful, than this one. Although the book is geared towards high-level working professionals, the principals can apply to all aspects of life. Essentialism is broken into four parts: Essence, Explore, Eliminate and Execute. At the end, is a 21 day Essentialism challenge. The book starts by outlining what it means to be an essentialist and debunking some of the common myths about ..read more

"Plan for the financial life you want, not the one you have." - Rachel Rodgers This book just maybe our favorite book of the year so far. We Should All Be Millionaires is the ultimate boss babe book. I loved this book because it's all about finances and getting the life you want. However, this book is different from your typical money book because it doesn't teach you to get you there by budgeting and cutting corners, it gets you there by bringing in more money! Rodgers combines data, personal stories, and easy-to-implement ideas for freeing your time and bringing in the bucks. I found it to ..read more

What are the difference in objectives and which ones are right for your goals? Once you have setup your Facebook Business Manager and properly connected your Facebook page, Instagram and Facebook Ads Manager, you're ready to create your first ad campaign! The first question Facebook will have, when setting up your campaign, is what your campaign objective is. The campaign objective tells Facebook how to properly showcase your ad campaigns for maximum results. Each ad objective has different success metrics and goals. Facebook organizes campaign objectives into three sections: Awareness, Consi ..read more

We are the bearer of bad news: doing social media and digital advertising isn't for everyone. One of the biggest reasons? Advertising is a long-term commitment. Ads do not work overnight. They are a commitment that takes time, money, strategy and a bit of patience. Unless you are willing to invest in the time and money, ads will not produce the return on ad spend (ROAS) that you're expecting. At STAK Marketing, we love to take a deep dive into different businesses' to see where they are in the marketing process, then give them a marketing strategy that helps them grow. When you're ready for a ..read more